Advertising Through Email Safe List
During a email campaign address to your clients,
members or mailing list subscribers it is also necessary to monitor it and know when your emails are actually read. The “Email Marketing Use and Trends Report: H1 2004” created upon the information collected from the Mailer Mailer’s 70 million clients, proved the following :
1. Email checking
The same day you send the email – This is when most of your targeted audience ( 80% ) will receive and read your email. 95% of your target audience will receive and read your email after 6 days of delivery.
2. Failed Email
Sending out a email can fail :
when one of your subscribers changed his/her’s email address without letting you know, if the email is marked as spam or if the email server of one of your subscriber(s) is not responding or it’s offline.
A recent study proved that the failure rate when sending the first 5 emails to your subscribers is 6,6%, after you delete the invalid email addresses. from your mailing list the failure rate when down to 3,9%.
Sending an email to government institutions will have a smaller failure rate ( 2,41% ), e-commerce companies ( 3,8%) and real estate agencies ( 4,19%).
3. Opening and viewing the email
It is already know and proved that sending an email to government institutions, telecommunication companies, e-commerce companies, real estate agencies, have the highest receiving and reading rate.
Most of them receive and read your email within the first 48 hours. Also, emails sent on Monday's have a bigger receiving & reading rate compared to the other days of the week.
4. Link clicking
Emails containing links were accessed in a proportion of 4,27%.
Even if a small number of emails are send during the weekend, the ones that were sent on Saturday( 5,11%) and the ones sent on Sunday(5,54%) were received and read often then those sent during the week.
In the same time, emails with a personalized subject were opened and read by more people than those that just had personalized content or those that were not personalized at all.
Be smart when sending out emails. Creating and maintaining a mailing list can be a very effective tool that you can use when running a web site or a on-line business.
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20 Power Marketing™ Tips
Use this powerful yet simple checklist of 20 hard hitting marketing tips.
Use these powerful yet simple tips from the national best-seller, "Secrets of Power Marketing: Promote Brand You" - the first guide to personal marketing for non-marketers.
Create and grant an annual award.
Send hand written congratulations and thank you notes.
Send greeting cards for some occasion other than Christmas.
Send postcards when you travel and even when you are at home.
Give a good book to special clients. Always sign it with a positive message.
Build relationships with the media before you need them.
Associate with winners - attend awards functions.
Build and maintain a database of clients, prospects, and key influencers.
Earn certifications and win awards from your associations - and tell everyone.
Ask happy customers to write testimonial letters for you.
Recruit your suppliers as marketing agents. They work for free.
Join and be active in your chamber of commerce.
Write tips sheets for your customers.
Write and send articles to magazines and newspapers.
Send a news release to the media every three months.
Do something crazy and newsworthy at least once a year.
Send photocopies of your news coverage to your clients.
Build and maintain an informative and interesting web site.
Sponsor a cause, event, charity or community group.
Volunteer for your association, charity or community group.
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