Category: Blogging online


First page Makes Or Breaks Your Site!


The First page of  Your Site!

Makes Or Breaks It.




Visitors to your site are not looking to make a new  friend. They don’t want to chat. And they don’t give a darn what you think about anything, least of all your product. They only want to know:


1) What’s in it for me?   

2) Why should I believe you?

3) Why should I buy from you?


They will answer the first two questions to their satisfaction within seconds. Only if they like these
answers will they even consider the third. And at least  a partial answer to it must come easily, or they’ll never see your sales pitch.


Provided your page downloads quickly,

visitors will stick around until it does. But as it starts to load to the screen, the first fold (screen) must fill rapidly. It must immediately provide information that compels the answers you want your visitor to decide upon. (If there are any graphics on the page, be sure dimensions are included in the HTML so text will quickly load up top.)




In the first fold, answers to the above questions must flow from …

1) Benefits, benefits, and more benefits
2) Demonstrated professionalism and expertise
3) Clear statement of the USP (Universal Selling Proposition)


More About Benefits

They must be presented with words. While not easy to  define, they are the only tool available to trigger the answer you want to the question, “What’s in it for me?” This part of the message must be crafted as carefully as an ad central to a major advertising campaign.


On a single product site,

the home page headline shouts the major benefit of the product. As with a good sales letter, each word draws the visitor more deeply into the site. All  is benefits. And all points to the order form and a sale.


Most sites offer a variety of products and/or services, 

which means the simplicity in a single product site can only be approximated. The home page is the entrance to corridors leading to the sale of different products. (Or to great information, free stuff, etc.)


This requires even more judicious use of the top fold.

The benefits presented must be specific to products, rather than to features of a single product. In the first fold, introduce those products most likely to be of interest to an unknown visitor. A possible alternative is to work with the products you most want to sell.


Professionalism And Expertise

Demonstrate these as the first step in answering the question, “Why should I believe you?” The way in which benefits are presented goes a long way toward achieving this goal. Given a sharp, professional presentation, your sceptical visitor is likely to say, “So far, so good.” And to withhold final judgement, particularly as to trustworthiness.


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In this regard, the appearance of the site is fundamental.

Again looking at the first fold, all must support well stated benefits. Even enhance them. A garish or cluttered page destroys any credibility that might flow from the content. Likewise for any graphic that does not enhance the appearance of the site *and* the message. About Your USP


When a visitor answers the question,

“Why should I buy from you?” with, “Okay, you’ll do,” he or she is ready to buy. And the option to do so must be handy. Throughout, however, the content must continue to provide solid reasons for buying, for you don’t know when the decision may be made. It is not likely to happen in the first fold. The initial response, though, needs to be at least, “Okay, I’ll tag along a ways.”


A good USP is sufficient to bring this response.

The USP may be incorporated in a logo, offered in a colored cell within a table, or maybe as the last line on the screen at the bottom of the first fold. Where it is positioned is not important. But the visitor must see it and easily grasp its meaning in the first or second scan of the first fold.




The best single product site I have visited is SiteSell.Com. Ken Evoy, author of “Make Your Site Sell” is a master at this. Check out his sales pitch and see if you can keep yourself from buying the book! Even if you have multiple profit centers, a corridor to a sale within a given center can be developed in this way.


I don’t have an example of a great multi-product site.

Most I visit seem too cluttered, too busy, too pretty, or they just have too much stuff. My own site suffers some from the latter malady. I continue working to improve it along the above lines.


But What About The Rest Of The Site?

Pieces of cake. Really. Some may argue the most difficult task in online marketing is generating targeted traffic. I don’t agree. While it takes a good deal of time, effort and often dollars, it is largely a 1-2-3 sort of process. Do this, that, and then that. Others have clearly defined the steps that need to be taken,


Laura Geller


And the order in which to take them.

For me, the greatest challenge in marketing online is building the first fold on the home page. If your visitor scrolls down or clicks off into the site, you have a potential customer. In fact you have one who is likely to grant you a little slack. Thus perfection is not demanded throughout the site. Top quality is sufficient.


But the first fold must be absolutely perfect.

Think of a newspaper. What part of it is assembled with the greatest care? The top fold of the first page. It’s what shows in vending machines and on newsstands. How many millions have bought a newspaper because a single headline grabbed hard? Many, that’s certain.


Is the first fold on  your website less important?

I have a strong hunch I can not demonstrate. Of those who click off a site never to return, ninety-some percent do so without leaving the first fold. Get it right and those who arrive with, “What’s in it for me?” will say, “This might do.” It’s a giant step toward a sale.




7 Tips To write A Product reviews



Reviews And Blog For Making Money




a woman holding a wallet with money in it
a woman holding a wallet



When you want to buy a new product,


it is logical to ask someone you trust what they know about the product. For the article writer, one way to get noticed and create traffic is to write product reviews for your products and others.


One key to successful affiliate marketing is to promote your products.

As an affiliate, your job is to promote products that you believe in for someone else. You may have links on your site to these affiliate products but no one is going to click without further information about the products  .




As a writer, you are a valuable part of this process.

Product reviews are well read on the Internet. It is faster than phoning a friend sometimes and you can get opinions from several different people about their likes and dislikes.


If you want to make money with your blog, this is one way to do it.

A snippet about this product or that won’t cut it. You need a structured article that answers all of the questions buyers like you might have. Here are a few pointers for writing eye-catching product reviews.


1. Mention the product in the title.

Some people think of titles like, “The Last Mop you’ll ever need.” That’s great, but without pointing specifically to a brand of mop, this article will be passed over for one that does.


Instead you can say,

“Swiffer WetJet: The Last Mop you’ll ever need.” That mentions the product up front and a little extra to bait the hook.


2. Capture their attention in the first paragraph.

What can you say about the Swiffer WetJet? Hit the high points in the first paragraph so your readers will know what will be discussed further down in the article.


Mention the product again and what it has done for you.



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3. List the pros and cons of the product.

Readers can spot a sham product review in a minute. If it is just a glorified testimonial with no substance, you will lose readers for future product reviews.


Be honest about the product.

Some people may not consider the cons as important as the pros but they have the right to decide for themselves without you hedging your bets.



4. List tips for improved use of the product.

Maybe you know that the Swiffer WetJet works best if the Swiffer Sweeper is used first to get up as much dirt and grime off the floor. Let readers know that.


You could sell them on another product.

The point here is that tips like this let the reader know that you have actually used the product and are familiar with it. A little snippet doesn’t show any of that.



Product reviews can make you money through affiliate programs or promoting your own products. For a dynamite review,


include the information mentioned in the four pointers above.




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Keeping Your Blog Up to Date


Tips for Keeping Your Blog Up to Date





Keeping your blog up to date is one of the most important aspects of blogging.


This is so important because regular blog visitors expect new postings on a regular basis. Not all visitors expect to see a new post as often as


once a day but most blog readers expect the content on the blog to be updated on a regular basis. In most cases visitors expect new content on at least a weekly basis.



depending on the subject matter the visitors may expect updates on a basis which is either more frequent. Similarly visitors may not be interested in receiving this type of information more than a few times a year.


Blog owners should be aware of the frequency of which readers expect new posts and should make an effort to oblige the readers with updates this often.




This article will discuss methods for keeping a blog up to date including scheduling a regular time to post blogs, using publishing tools wisely and hiring guest bloggers when necessary.


Finding Time to Post Daily

One way to help to ensure a blog remains up to date is to schedule time to post blogs on a daily basis. This is especially important when blog readers expect new posts on a daily basis or at least several times per week.


Bloggers who allot a specific block of time each day to researching, writing and publishing blogs are more likely to have a blog which is up to date than bloggers who plan on accomplishing tasks when they find time to do so.


There may still be days in which the blogger is unable to publish a new post on the blog but these days will be less frequent than if the blogger does not have a block of time strictly dedicated to keeping the blog up to date.



On days in which the blog is unable to devote time to blogging,

the blogger may wish to at least publish a short message explaining why it was not possible to post a new blog entry.


This will let readers know you are aware of their desire to read more information but are simply unable to publish a new blog post.


As long as this does not become a regular occurrence, blog visitors are not likely to stop viewing a blog simply because the blogger skips a day or two.


Taking Advantage of Publishing Tools

Some blog publishing tools enable bloggers to write blog posts ahead of time and specify when each post should be published.


This is an excellent feature for bloggers who want to publish new posts daily but are unable to dedicate time each day to writing blog posts.


This way the blogger can dedicate a block of time each week to write blog posts and have the posts published throughout the week. This is often an easier method for many bloggers because they are able to be more efficient this way.


Hiring Guest Bloggers

Bloggers may also want to consider hiring guest bloggers to assist them in keeping a blog up to date. This can be a worthwhile


method for bloggers who are not only having difficulty keeping their blog up to date but are also interested in providing readers with a little variety. However,


Laura Geller



Guest Blogger.

blog owners who opt for this message of keeping their blog up to date should carefully consider how the dedicated blog readers will react to this change.


This is important because some readers may not be interested in reading blogs written by a guest blogger.


Therefore the use of a guest blogger can actually be more detrimental to the blog than not updating the blog regularly. Bloggers can gauge reader reaction to the use of guest bloggers in a couple of different ways.


The simplest and most straight forward method is to poll the readers about the use of guest bloggers. This can be done by asking readers to comment on the issue and tabulating the comments received.


Another method to gauge reader reaction is to introduce a guest blogger and compare the traffic the guest blogger receives to the traffic the blog owner receives.


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