How to treat you subscribers
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Creating rapport
is an element that only the top marketers practice and it’s one of the few things
that sets them apart from the average marketer.
By creating a rapport or relationship
with people in your peer group and with your customers, you start to build on the initial contact you have with them and they start to get to know you.
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Once they get to know you,
they start to trust you. Only then will they buy from you or promote you to other people.
Listening is a key skill here.
Listen to your JV partners and your customers and deliver what they want. Try to hear what’s happening beneath the surface or between the lines.
If they want a product in another format,
then realise that this means that they want ease-of-use. It also means that your customers take on information in a number of different ways.
Once you have rapport with your clients,
you can begin to practice persusasion. This sounds like a ‘dark art’ but in fact it simply means showing the benefit of your products and services in a way that shows people why they would want or even need them.
Only when you’ve listened
to the market can you do this effectively, as you’ll know what makes them tick. Find out what their desires are and then tap into them.
Ensure that you use the personal touch
when communicating with your partners and customers. You may have heard the phrase: ‘People Buy People First’
This is very true when it comes to online marketing.
Just think of the online personalities that have sprung up as a result of them making a connection with their own ‘tribe’ or group of fans.
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It’s also worth noting that people buy people like them.
If you can demonstrate that you share their values and aspirations, people will be far more likely to connect with you on an emotional level, simply because you help to reinforce their values.
Align yourself with the values of the market, be genuine about it and then deliver your own value to help them fulfil theirs.
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list building
So you want to build a list?
If you are interested in internet marketing then one of the first steps to take is to build an e-mail list of potential customers. This is a list you develop overtime which contains the e-mails of everyone who has subscribed to your newsletter.
Once you have someone subscribed,
you can send them e-mails with content and information and most importantly, new offers which can lead to sales.
In order to get people subscribed to your list
you first need an account with am autoresponder company. One of the most popular email autoresponder companies is called Aweber. They handle the storing of your email list and also allow you to send out
emails. You can automate the entire process so there is little work involved once you have your squeeze page up and follow-up emails in place.
Of course,
before you start sending out e-mails you have to first build your list. Not many people are willing to give out their e-mail for free unless they know you won’t send them spam messages or give them nothing of value.
So this is why most marketers
choose to offer a free gift or some sort to entice people to sign up. The good thing is, you don’t
have to be a product creation guru to start building your list. Your offer can be a plr report or something with master resell
that you have the rights to give away.
A quick and easy way to set yourself apart from others when building your list is to have a new ecover made for your product so that it looks totall original.
This will only cost you around $5- $35 or so but can make a huge difference in your list building efforts since you took the time to make your squeeze page and free gift look unique.
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