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19Feb

Marketing Your Business

Posted by: franklin kington
1 Comment

 

Marketing Your Business The Right Way

 

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marketing

 

 

Whether you are a small business or a large corporation

you need a good marketing strategy. There are dozens of ways to market your business the question is which ways are the most effective for your product or service?

 

 Outline your marketing strategy with this popular saying, “Who, what, where, when, and how?”

First you need to know your product, is it something that people will feel they really need, what purpose does it serve? Who is your target audience?

 

Two major components of your target audience are

what age group and which gender will be most interested in your product. Depending on what product or services you are trying to market you

 

Also may be able to target specific groups such as certain professionals or interest groups “hobbies”.

What is it about your product that is better then any of your competitors? Is it of better quality, does it have a longer warranty, does it cost less then the competition? You need to know what it is about your product that is better then the other ones around.

 

 

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These are things you will want to tell your target audience about your product. An example might be if you are trying to market a fruit drink.

You would want your audience to know that it is made with more or all-real fruit.

That they are more vitamin benefits to your drink. That it has a fruitier more refreshing taste. These are things that are going to motivate potential customers to try it.

 

I’m sure you have heard the first three rules of business and that is, location, location, location! Product placement is an important aspect of marketing.

 

Make your product accessible to your target audience. If you are a small business you want to place it somewhere that gets high traffic.

 

Depending on what you are trying to sell

you want to be where you customers will be. Locate yourself near a shopping plaza, hotels, restaurants or a main street that many people use to commute to and from work.

 

This is the “where” marketing  question  you should ask.

When should you advertise your product? If you are using the media such as television or radio ads, this is a question to ask. When does your target audience generally watch television.

 

 

Laura Geller

 

 

If you are targeting men

a good time to place your ad is during sports programming. Is it something children will want, then air it during cartoon programming. If you are using radio advertisement and you are targeting any adult.

 

Try during rush hours, times when people are going to and from their jobs. Marketing your product at the right time is highly important.

 

No matter where you are marketing your product your audience needs to know how to get it. Do they have to go to a location to buy it? Can they order online or over the phone?

 

How easy is it to pay for? Is it an expensive product, but very beneficial? Can it be paid for in installments? These are also marketing questions you should ask.

 

If you want to be successful at selling your product you

need to know what marketing steps to take.

 

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31Oct

7 Tips For Online Promotion

Posted by: franklin kington
Comments Off on 7 Tips For Online Promotion

 

7 Tips For On-line Promotion

 

 

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In this communication era,

to promote for any kinds of products efficiently, a business person must think about looking for help from the Internet. These are some tips to have a successful online promotion.

 

First,

you have to build up a good website to introduce about your company, advertise for your products, bring up promotional programs and contact with your clients worldwide.

 

With just one click,

potential customers can be on your site and make any deals they wish. Therefore, you have to update your web pages frequently for both content and design that will attract viewers’ attention.

 

 

Tips for building a good website:

– Content: List out focused keywords and tailor your web pages with them.
– Design: Make some banners that CATCH viewers’ eyes. Animated banners tend to attract people better than static ones.

 

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Secondly,

you should think of direct marketing via emails. Every week, every month or every special occasion, send newsletters to your customers to inform your promotional program or just give them some gifts.

 

This activity must be repeated to remind customers about your company products and encourage them to come back to your website.

 

Thirdly,

you can use referral links to advertise on other sites. Posting an article or a press release, you should give out links to your company web pages directly or indirectly,

 

which can improve your website traffic.

I do not want to mention about the content of your articles or press releases, but the titles of them. Currently,

 

There are millions of articles and press releases on PR websites.

Thus, to catch readers’ eyes, your titles must be attractive, unique and interesting, for example, Advertising – Friend, not Foe”, “Rock DJ”, “Writing Killer Sales Letter”,

 

“Pro and Profitable website”, etc.

Finally yet importantly, that is advertising on online magazines. You might think that it is a costly way, or might you not? However, there are some ways, that do not influence money in your pocket much,

 

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and sometimes they promote your selling very well.

If you are a software producer, you should contact with some editors of international IT magazines who find companies and request free softwares to include in their CD/ DVD cover mount.

 

During the discussion, you can persuade editors to get one of your softwares and make the branding for the software you wish.

 

 

Laura Geller

 

 

For example,

you offer free full version of Voice Changer Software and then advertise for Voice Changer Software Diamond 4.0 Moreover,

 

you can improve your selling by providing some coupons for readers to buy latest version of your software.

 

For instance,

readers of XYZ magazine can use the coupon of $30 to buy Music Morpher Gold 3.0 at the price of $69.95 instead of $99.95. With these ways,

 

you can encourage your website traffic as well as opportunities to get more orders from readers worldwide.

 

 

Well-prepared promotional projects can help you to advertise your products, popularize your brand name, and draw more potential customers.

 

Remember that  make use of the Internet to perfect

your on-line promotional plans.

 

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29Oct

6 Reason Educated Consumers are Happier

Posted by: franklin kington
Comments Off on 6 Reason Educated Consumers are Happier

 

Why Educated Consumers are Better Customers

 

 

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three girls sitting on a bench in a field

 

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Educated Consumers

Not too long ago, a colleague asked me why we invest so heavily in consumer education.  We have made a conscious decision

 

to spend marketing dollars on consumer education for a very simple reason. Educated consumers are simply better customers. 

 

Lets take a closer look at why educated consumers are better customers. Less Technical Support.

1.) Educated consumers require less technical support. The reduced technical support results in lower overhead costs.

 

Often educated consumers can further reduce the support burden by assisting or educating other customers or potential customers in forums, newsgroups, user groups or elsewhere in an industry community.

 

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Often users with a strong technical background or understanding will often assist in the forums and provide users technical support. The result: an educated consumer is a happy and helpful customer.

 

Easier Sales.

2.) Generally speaking educated consumers have a better understanding of the technology, how it can be used and how it will benefit them.

 

A customers understanding that an application will result in saved time, can easily justify the software’s expense. Cost becomes less of an issue when long-term value is understood.

 

 

Reasonable Expectations.

3.) I hate to say it, but back in 1996 when we started out, consumer ignorance resulted in unrealistic expectations.

 

Consumers purchased expecting that software would do their dishes and vacuum. Regardless of how well the software did what it was designed to do,

 

if a customer expects it to do something else, they will not be a satisfied customer.

 

Educated consumers have realistic expectations and understanding of what can and cannot be accomplished.

 

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Kinds of Consumer Education

1. Articles.

Educational articles not only propagate the success and understanding of a technology, but well written articles will often establish the writer as an industry expert.

 

2. White Papers.

Real world examples of how other users are using software to resolve problems or save time are often great illustrations of technology in action.

 

3. PPT Demonstrations.

Power point presentations not only assist with user education, but also can be used by User Groups to further evangelize and educate potential users.

 

All in all, educated consumers result in a happier user with realistic expectations.

Ignorance often results in dissatisfaction and unrealistic expectations while education leads to long term happy and helpful customers.

 

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