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28Jan

The Benefit Of Email Marketing

Posted by: franklin kington
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The Benefit Of using Email Marketing

 

 

 

Technology with its advent has taken a toll even in the field of marketing at last.

 

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E-mail also known as electronic mail,

is now turning out as an indispensable medium of marketing on internet.

 

Internet as whole has a wide marketing area

because of the fact that it is spread whole and wide over the whole word. This makes it accessible to almost every country and eventually to the people in the country.

 

lat’s say For example  

E-mails are very techno-savvy and more effective and fast. This is the reason that we can now see e-mails developing as an indispensable media of marketing.

 

 

Over the years people and corporate

houses have started realizing the advantages of e-mail marketing. E-mail marketing carries a lot of advantages along with it. Some of the benefits are:

 

a) Speed:

This is the main factor as to why e-mail marketing is considered better and over the other Medias of marketing. E-mail marketing along with it brings the advantage of high speed.

 

 

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E-mail marketing has a very high speed of information transfer.

It just takes a second for the person to transfer information from his working place to the internet worldwide, where everyone can view it worldwide.

 

b) Reach:

Most important another factor as to why e-mail marketing is considered a better option is because of the fact that it has a better reach to the people worldwide than the other medias of marketing.

 

  First of all 

 E-mail marketing knows no boundaries and this helps the people to continue or conduct their marketing work in larger scale.

 

 Because  the higher reach of e-mail marketing,

attracts more people towards it and thereby assists the whole marketing process.

 

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c) Inexpensive:

E-mail marketing is comparatively much and more cheap than that of the other medias of marketing. The people do not have to incur any special or extra cost to market their product or point of view.

Being inexpensive it suits the people and they thereby resort to e-mail marketing than the other Medias.

 

d) Effective:

 To conclude   E-mail marketing is very effective than the other medias of marketing. The reason being, that they are very techno-savvy, very fast and still pretty cost effective.

 

 

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This whole package

makes e-mail marketing very cheap and pretty attractive. This is the reason that e-mail marketing is pretty effective and thus more approachable.

 

e) Personalized marketing:

  To sum up   E-mail marketing avails the people the opportunity to avail and conduct personalized marketing. In this the people can send mails only to people whom they think that they would be interested in it.

 

In this the mails will only be forwarded to people on whom the concern is interested. Thus we see that why and how e-mail marketing has turned out to be an indispensable tool in marketing.

 

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28Nov

10 Tips on the law of Spam

Posted by: franklin kington
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10 Tips on the law of Spam

 

 

 

Although the vast majority of this bulk email is being perpetrated by

individual spammers and a few large bulk mailers pushing pornography, gambling, get rich schemes, ‘medicinal cures’ and bootleg software,

 

real businesses have been caught in the web also by committing several errors. The three ways a legitimate business falls into the Spam mode are:

 

1. Legal non-Compliance,

2. Violating Trust,

and 3. Lack of Value.

 

Unsolicited Commercial Email or Spam has grown at epidemic proportions. It is rapidly becoming the number one problem that Information. Technology departments deal with on a day-to-day basis, surpassing computer viruses,

 

The volume and percentage of unwanted .

email received in business and personal email inboxes is starting to overwhelm and drown out legitimate email. Although the vast majority of this bulk email is being perpetrated by individual spammers and a few large bulk mailers.

 

real businesses have been caught in the web also by committing several errors. The three ways a legitimate business falls into the Spam mode are:   

 

 

Legal non-Compliance

Through the end of 2003 it was very difficult to comply with Spam laws as twenty six states had passed. their own laws dealing  directly with the process of sending unsolicited commercial email or the format requirements of bulk email.

 

With the passage of the Federal law – “Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003” or better known as the CAN-SPAM Act of 2003,

 

it has become a lot easier to understand and apply the rules.

Real businesses should have no problem complying with all aspects of the law and those that don’t will find themselves.

 

in legal jeopardy for significant penalties The process components of the law won’t be an issue for real businesses,

 

they don’t fake the reply address, they don’t hijack someone else’s mail server nor do they contain falsified routing information.

 

Where they are likely to fail are in three specific areas.

1) Neglecting to include a valid physical address in the body of the email.

 

2) Not having a functional Internet-based opt-out mechanism. which must be active for a minimum of 30 days after the email has been sent.

 

3) Failing to include clear and conspicuous identification that the message is an advertisement or solicitation. Most State laws approached this similar provision by requiring the use of the letters ADV:

 

in the beginning of the subject line. The Federal doesn’t specify how this is to be accomplished; thereby,

 

leaving it open to a wide range of interpretation.

There are several additional areas that are process related that may trip up the sender  unintentionally.

1) The sender rents or purchasing a defective email list, for example one that has individuals that have already opted-out of email communications.

 

2) They use a ‘tricky’ subject line to entice recipients to open the message. Subject lines that stretch the truth could be identified as misleading the purpose of the email and therefore be a violation.

 

3) Agents or related 3rd parties that have business relationship with the firm send out Spam. This could put the company in jeopardy if it can be proven that they were aware of the related company’s activities.

 

Although the Federal law isn’t perfect one significant advantage it does offer to real businesses.

is that there is now only one place they need to go to check the rules before a company embarks onto an email marketing program.

 

Violating Trust

Trust is one of the major stumbling blocks keeping the publics’ enthusiasm for the Internet in check. And when it comes to providing their email address that is in the eye of the storm.

 

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The overwhelming concern people have about providing a company their email address is that it will be shared, loaned,

 

rented, sold or carelessly unprotected. Sharing lists internally between product lines, departments, or divisions and externally with

 

‘business partners’ stretches the permission basis originallygiven by the subscriber.

When opt-in lists developed at one website are resold to list brokers. real businesses that rent these lists automatically become spammers because recipients are typically applying this litmus test to commercial email they receive:

 

“Email marketing is for product/service information I’ve specifically

requested, Spam is sent without asking for it”.

Businesses embarking down the e-Marketing path often have in-house databases that include email addresses of suspects. prospects, and clients. The conversion of these lists,

 

developed on a relationship basis, to a formal subscriber list treads a fine line and should be considered very carefully before assuming that permission has been granted.

 

 

 

Lack of Value

Every time you send email to your list members, you will be judged, and in some cases, it may appear to have been done unfairly.

In today’s environment subscribers are now becoming annoyed at a variety of shortcomings,

 

such as messages about products they seldom buy,

messages that serve the sender more than the recipient, unsubscribe processes that don’t work, ‘hard sell’.

messages or even messages in formats that can’t be properly displayed in the recipient’s mail program.

 

 

The plain simple truth is that even in a permission email environment. recipients are now applying their own tests for Spam whether they opted in or not.

 

These are natural human reactions to the mailings they receive – it can be as straightforward as

Real businesses need to insure that they aren’t jeopardizing their brand name by meeting or exceeding the best practices for email marketing. Auditing the list,

 

evaluating your content and insuring proper conformance with the documentation process in the permission. mailing process are the key components to a successful campaign.

 

 

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18Nov

Email Marketing Software

Posted by: franklin kington
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8 Advantages Of Using An Email Marketing Software

 

 

 

 

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If you decided to use email marketing to promote your business, then

 

let me congratulate you on this very wise decision. You might have read over the internet the buzz created by this type of marketing,and I’m sure you have already learned that “The money is in your list” – this is 100% true.

 

Even though email marketing is a very powerful way to transform leads into hungry buyers many people are discouraged to use this technique because of the time they need to invest in it.

 

A recent study has showed that about 75 % of people who use email marketing need between 15 and 50 hours per week to handle it.

 

If you’re like me, then you’re a very busy person who can’t afford to spend that much time just on email marketing. So this is why I decided to make a list of the great advantages brought by Mailloop 7.0. ,

 

 

The best email marketing software on the net.

 

1. You get an opt-in form template which comes with full instructions so you can easily add it to your site.

 

2. It automatically stores every email saving you precious time and headaches.

 

3. It e-mails new subscribers a welcome message just moments after opting in. No more preparing and sending e-mails to hundreds, even thousands of subscribers manually.

 

4. Mailloop gives you attractive looking templates to use for your newsletter so that it looks friendlier to your subscribers.

 

5. It keeps your e-mail safe from spam complaints, blacklists or filters so that it doesn’t get trashed.

 

6. You can schedule your promotions so that you can go on your vacation without worrying about interrupting campaigns.

 

7. You can use as many autoresponders as you need, create as many campaigns, write as many emails as you wish … the sky’s the limit.

 

8. Manage all of this from a complete user-friendly control panel.

 

 

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16Nov

Email Marketing and Blogging

Posted by: franklin kington
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Email Marketing and Blogging

 

 

 

The Difference Between Email Marketing and Blog

 

Blog and email marketing are two totally different things. They are two complete different ways to market something, whether it is a product,

 

or a service. You are going to find that just because someone may use email marketing to make an income,

 

Does not mean that they always use blog marketing as well.

Blog marketing is when you use a blog to promote a service or a product. You can market the product or service so that it appeals to others, and is something that they might want or need.

 

By using a blog you can get the word out about the product that you are using and let others know all about it. There are several ways to do this. It can be done as simple or as complicated as you want. For example,

 

you can market your blog by exchanging links

with other blogs that are relevant to yours. You can also leave comments on other blogs that will in return get you more visitors and readers to your own blog. Don’t forget to update your blog as often as possible as well.

 

 


 

 

As that will make a huge impact on your blog.

Email marketing is when someone uses an email to get the word out about a product or s service.

 

You simply would have your visitors to sign up for newsletters, and then send an email out to all of them that did so.

 

However you will also find that email marketing

is great for many other things than just getting the word out. You can put affiliate links in your newsletters and hope that your readers will sign up under you and you will get a commission for those things.

 

Marketing in every way is pretty much the same. You have to know who your audience is and who wants what you are selling. Once you know this, the rest of it is cake.

 

Whether you are email marketing, affiliate marketing, or email marketing.

Even if you are into marketing offline, the same will apply. You will need to know who wants what you have to sell and you should have no problems selling it.

 

Blog and email marketing are alike in many ways,

but yet also very different. When you are using a blog for marketing, you are going to see that you have to post what you are selling on the blog.

 

But for email marketing, you can use an email to those interested parties.

When you use a website to have people opt in to your newsletter for email marketing, you know that you are not sending spam, but something that they requested from your site.

 

This is something that they asked

to be sent when they sign up for a newsletter. Where as if you are marketing a blog, you would do this much the same way as you would a website,

 

Therefore get visitors to come to you.

Whichever you prefer, whether it is blog marketing or email marketing you can still get the results that you want and that you are looking for.

 

Just know that it takes time and persistence to achieve what you want, and get it from marketing online.

 


Patience is key to getting your blog out there to everyone that is interested in it.

 

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16Nov

Affordable Internet Marketing

Posted by: franklin kington
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Affordable Internet Marketing

 

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Affordable Internet Marketing Technique

 

low-cost  Email Marketing

 

The Direct Marketers Association (DMA) reports that Email Marketing earns an ROI that is greater than $43 per dollar invested and drives more conversions than any other

 

channel including print, social media and PPC advertising. Plus 77% of consumers prefer to receive permission-based marketing messages via email rather than through any other channel,

 

therefore, email is the best medium to extend your link marketing reach and effectiveness!

Email marketing is labeled as a killer method when it comes to effective low-cost Internet marketing endeavors.

This is because it is the most widely-used and has the best reputation in bringing targeted traffic to websites.

 

It is used to stay in touch with your customers or prospective customers, send out invitations, or make special offers.

 

It’s as easy as writing an e-mail that may be in a form of a newsletter or a plain announcement, and sending that to as many targeted recipients as possible.

 

 

However, there’s an ideal way of going about it.

Email marketing is not just about writing any email that you will be sending to anybody.

To clarify that, here are some simple tips in doing email marketing the best way possible.

 

1. Join the “Can Spam” campaign.

Email marketing is not at any rate tantamount to spamming. You are not supposed to send information that your email list will not have any valuable use for.

 

2. Make your email list open it.

Your email might get lost together with the hundreds of emails that inbox owners are confronted with everyday.

 

Improve your subject line by using extra white space creatively, adding text symbols,

 

starting each word with a capital letter, asking compelling questions, not making any unbelievable claims, and not using the word FREE.

 

3. Keep it real.

Not including any too good to be true statements is not only applicable to your subject line.

 

Your email content must never embody any promise your business can’t keep.

 

Make your offer genuinely of value to your recipients.

 

 

4. Don’t go too low.

If you inform your customers regarding discounts, minimal discounts are not that effective compared with substantial discounts.

 

But never offer discounts that are lower than your profit. It will defeat the purpose of this email marketing effort.

 

5. Make it eventful.

It’s not about contradicting the advice that you should keep an email short and sweet. This tip is on including seminars,

 

conferences and other events in your email. Businesses that require training benefit much from this method.

 

With these RSVP-requiring emails, repetition is important. Just make sure that an ample interval is considered before sending out a reminder email.

 

6. Post news.

Sending newsletters and postcards provides useful information for your subscribers.

 

These are the best forms of reaching out to your customers or prospects.

 

You should keep the information short, simple and direct to the point for this feat to be effective.

 

With these simple ways of going about your email marketing endeavor, your business will prosper in no time.

 

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