Search Engine Optimization 


Google on a blue background

on-line marketing


Are profitable, top search ranks possible without the help of an experienced search engine optimization company? Can a software package or on-line miracle site touting testimonials and grandeur guarantees of success elevate .


your on-line presence enough

to really  sales?increase

Unfortunately, unless the software or miracle website were able to research your market, find hidden niches within it.  author intriguing, creative, relevant and keyword laden content.


house it in a framework that meshes precisely with that content, dissect and analyze your ranking competition and apply that statistical data within the afore mentioned tasks, you’ll be using that money back guarantee.


The same goes of number one rank promises for a keyword

for $49.

Now I’m not suggesting a claim like that is bogus or false advertising. But, ask if that keyword or phrase has actually had more than one search somewhere in the world in the past month.


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Or to shake them, insist your keyword phrase they must bring to the number one spot is “online casino.



Is there a working alternative for smaller businesses and sites that can’t budget pro SEO right now?.  There are techniques that would give your site a chance of rising higher in the ranks.


You’ll find countless articles and instructions on-line and in bookstores about general things you can do to your site to improve its on-line presence.

While helpful and usually accurate,

blindly applying techniques to your site without some further knowledge of your own site, your competition, and your online market will hinder your efforts.


With some real world,

current analysis of YOUR individual situation at your disposal, you can greatly improve your efforts with even the smallest copy, title or content adjustment. It is going to require some work on your part,


no matter what do-it-yourself tactics you employ.

HOWEVER, there are tools and analysis reports available to you that can give you a towering leap for the do-it-your selfer. Some plain English comparisons of your page vs.


the top 10 ranking pages in a particular engine for a particular keyword phrase will define dozens of parameters to begin your do – it –yourself optimization.


woman on a laptop

search engine optimization



How many links do you need,

are there better keywords you should choose, and then what do you do with all this information once you have it? .


Comparisons and analysis of your site and your competitors are usually presented in an easy to understand format.


and reveal patterns and collected intelligence that can help you re-write and revise your content and page layout and begin your SEO efforts a lap ahead of everyone else.



You must remember, legitimate, professional search engine optimizers are immersed in their field and are educated with experience.


The time, knowledge, talent and effort that you get with a pro is worth every penny.


A professional SEO’s approach involves research of your


competition and many times a significant renovation of your existing site from code to content. The in-depth detail and deep analysis,


content development, link and page structure requires a significant amount of time,

experience, and a lot of hand work.

In other words, if you want to feel better and improve your self image, you don’t have to pay a doctor to tell you that eating healthy,

taking a vitamin and regular exercise will make a marked improvement in your well being.


If you want the large scale, lasting and radical change a face lift can give you, you must pay a plastic surgeon for his education, experience and talent.


Don’t forget to use some common sense when looking at

your market.

If you think you’re going to rank for a highly competitive keyword that has several well known companies at the top without the aid of a professional, you’ll probably end up disheartened.


Achieving first page ranks for competitive keywords in a

saturated market is a mammoth task,

and at the very least would require a full time effort by an experienced firm with resources to take on such a challenge.


Don’t be discouraged; with some brainstorming you can think of some related, less competitive keywords and niche markets to target.



Some very simple copy adjustments in the right place can go a long way on less competitive sites. Let’s look at a few easy changes anyone can make.