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1Feb

3 Tips to Get FREE Website Promotion!

Posted by: franklin kington
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Tips to get your FREE website promotion!

 

 

 

Therefore  there are loads of ways to promote your site for free.

In this article you can find some useful tips to drive traffic to your site… at no cost at all!

 

You’ve put loads of effort in designing a site.

You’ve added eye catchers and promotions to grab your visitor’s attention. And now you’re waiting… waiting for those visitors to come.

 

There are many ways to attract visitors to your site.

You could of course spend a lot of money buying advertisements and promotion tools… Why not try it the FREE way first? You have absolutely nothing to lose and everything to gain!

 

First thing first: when promoting your site, always keep these

tips in mind:

 

 

TIP 1: Persist

Keep your site promotion constant – if you promote your site with persistence, it will catch your audience’s attention.

 

 

TIP 2: Be patient!

Furthermore you know, Rome wasn’t build in one day, neither is a continuous traffic stream… Try each method to decide what (combination) works best for your site.

 

 

TIP 3:

Never put all your efforts into only one kind of advertising – you don’t want to reach the same potential visitors over and over again.

 

There are numerous ways to get your web site seen around the net without spending a dime. Listing them all would probably take hours. I’ve narrowed it down to the ones I think are the most important:

 

* Get your site listed in search engines en directories.

Make sure to check your web site’s ranking to know whether or not this type of free promotion is right for you.

 

* Trade links with other web sites. Make your link description as attractive as possible.

You’ll want people to click it! It’s a good idea to design an button and/or banner for your site to offer to your potential link partners.

 

Laura Geller

 

 

* Use free classified ads: post them all around the web. They’ll

attract non-targeted  visitors to your site.

 

* Design an attention-grabbing banner and spread it all around the web. There are loads of free banner-exchange services on the net.

 

Besides that, listing them all would take hours,

that’s why I’m not going to. The above ones will be a good start. Just give them a try, and you’ll be amazed. (Use an ad tracker to find out which free traffic generating system works best for you.)

 

And remember… the best thing in life are free!!

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25Dec

How To Get Rank on Search Engines

Posted by: franklin kington
1 Comment

 

What Should You Know

About Search Engines

and Pay-Per-Click?

 

 

 

Here’s a fact for you, 85 to 95% of websites are found through

a search engine.

You may have the most incredible website on the Internet, but it will receive little or no traffic without search engine visibility and ranking. Can you imagine a billboard in the Sahara desert? Who sees it?

 

So, how will searchers find your website? What types of

search engines could they use?

Search engines fall into two categories. The first is referred to as natural, organic or standard. The second is called pay-per-click, paid inclusion or paid placement.

 

Natural, organic and standard are interchangeable terms describing a search engine that bases its search rankings on a ranking algorithm. The algorithms involve a number of criteria and parameters, all relating to the content of the website,

 

the website’s size, the number of incoming links to the website, and the content’s relevancy. You will hear terms such as keyword relevancy and keyword density to describe various components of the algorithms.

 

For the standard search engines,

you, your webmaster or hired search engine optimization specialist could spend considerable time optimizing your website to achieve top rankings. The goal is for your website to appear on the first or second page of the search engines’ results when your target user searches keywords or keyword phrases.

 

Laura Geller

 

The good news is rankings on standard search engines are free.

The downside is the tremendous amount of time and effort required to achieve exceptional search engine rankings. Let’s confess to each other that top rankings on standard search engines can be tough and timely to achieve!

 

The interchangeable terms pay-per-click,

paid inclusion or paid placement describe a search engine that bases its search rankings on a “bid for position” basis. Simply stated, you “bid” a price to be in a specific position of the search rankings for a particular search keyword or keyword phrase.

 

For example, the #1 position on the search phrase “pay per click” recently required a bid of $3.55 per click, whereas the 15th position required only a bid of 55 cents. As a result, your differential website advertising costs between position #1 and #15 can be considerable.

 

With pay-per-click search engines,

your ability to bid high can dramatically impact your website’s search engine ranking when the search results display website domain names or URL’s for the search keyword or keyword phrase.

 

The benefit is your website gains visibility with the searcher, but you are not charged the pay-per-click “bid” until a searcher actually clicks on your website domain name or URL displayed in the search engine results. The selection of your website in the search engine results is called a click-through.

 

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In general, click-through rates range from 1% to 5% of the number of impressions. What is all of this?

A click is when a searcher selects or “clicks” your pay-per-click ad. An impression is one display of your pay-per-click ad on the search engine results. So, the click-through rate is a measure of the total number of ad clicks versus the total number of impressions in a period of time:

 

 

Click-Through Rate % =

Total Number of Ad Clicks /

Total Number of Ad Impressions * 100

Let’s do the math for our #1 position bid of $3.55 per click. In September, 2004 there were 21,535 searches for “pay per click.” First, let’s assume a 1% click-through rate.

 

The top bidder spent $764.49 (21,535 * 1% * $3.55). Now, at a 5% click-through rate the top bidder spent $3,822.45 (21,535 * 5% * $3.55).

 

Budgeting and controlling marketing expenses with such a broad range of potential costs could be tough. Plus, such costs could be the tip of the iceberg. We still must consider derivatives of the keyword or keyword phrase.

 

So, was being #1 worthwhile? That depends on your website’s cost per visitor, conversion rate and profit margin of your product or service.

 

From what we’ve covered so far, you should realize you can achieve a top or high ranking through the pay-per-click search engine. But, a high ranking will cost money and these costs can be volatile. Meanwhile, the standard search engine remains free.

 

However, pay-per-click offers one significant advantage.

It enables you to achieve website visibility with a high ranking instantaneously or overnight. If you want to draw traffic to your website fast for any reason, pay-per-click can make that happen. Remember, maximizing the standard search engine process takes time!

 

Let’s summarize the pros and cons of pay-per-click marketing:

 

 

 

Pros

* Determines the ability of your web site to convert visitors to a call to  action or make a purchase promptly.

* Identifies which keyword phrases will provide the best conversion rate rapidly.

* Provides complete control of the search engine campaign, both position and cost. ,,,  Cons

* Tests the marketability of your product or service swiftly.

* Improves your website’s ranking and traffic quickly.

* Cost

 

Many individuals criticize pay-per-click because of the costs involved.

But, have you really thought about the cost issue? Unless you or someone in your organization has expertise in search engine optimization,

 

you’ll probably pay several thousand dollars in fees to a search engine optimization specialist to improve and optimize your website to achieve higher rankings in the standard search engines.

 

 

So, my question to you is  Are the standard search engine rankings really free?

At the end of the standard versus pay-per-click search engine debate, it’s like the old saying, “There is no such thing as a free lunch.” Or, it’s like the old commercial, “You can pay me now or you can pay me later.”

 

The reality of the debate is you must evaluate your specific website situation and utilize the search engine approach that maximizes your website promotion goals and investment.

 

 

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4Nov

Joining Affiliate Program.

Posted by: franklin kington
2 Comments

 

Things To Remember About

  joining Affiliate Program

 

.

 

 

Ask questions first before you join an affiliate program.

Do a little research about the choices of program that you intend to join into. Get some answers because they will be the deciding point of what you will be achieving later on.

 

Don’t spend any money to join any affiliate program.

Almost all the affiliate programs offered today are free to join. So, why you go for those that charge you some dollars before joining. How are referrals from an affiliate’s site tracked and for how long do they remain in the system?   

 

You need to be confident on the program enough to track those people you refer from your site. This is the only way that you can credit for a sale. The period of time that those people stay in the system is also important.

 

This is because some visitors do not buy initially but may want to return later to make the purchase.

 

Know if you will still get credit for the sale if it is done some months from a certain day. Know conversation ration per hit. With this you will be able to know how much traffic needed to make sale for your affiliate program.

 

This is based on average number of hits to a banner or text likes it takes to generate a sale based on all affiliate statistics.

Every program is some different. some issue their checks once in a month, some issue twice or some issue every quarter. so, choose that one with which you are comfortable.

 

Many affiliate programs are setting a minimum earned commission amount that an affiliate must meet or exceed in order for their checks to be issued.

 

What are the kinds of affiliate stats available? so, choose that affiliate program which is capable of offering detailed stats. And one more thing they always available online anytime you decide do check them out.

 

A single tier program pays you only for the business you

yourself have generated.

 

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A two tier program pays you for the business,

plus it also pays you a commission on the on the sales generated by any affiliate you sponsor in your program. Some two-tier programs are even paying small fees on each new affiliate you sponsor.

 

More like a recruitment fee.

So, it is important to know about affiliate program is it one tier or two tier affiliate program. Constantly checking your individual stats is important to know how many impressions,

 

hits and sales are already generated from your site. A hit is the one clicking on the banner or text links. and impressions are the number of times the banner or text link was viewed by a visitor of your site.

 

Incontinence Category

 

Is affiliate program also paying for the hits and impressions besides the commissions on sales? It is important that impressions and hits are also paid,

 

as this will add to the earnings you get from the sales commission. This is especially important if the program you are in offers low sales to be able to hit ratio.

 

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31Oct

12 Tips To Help You Get Your Page Rank

Posted by: franklin kington
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12 Tips To Help You Get Your Page Rank

 

 

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To be noticed or successful in the World Wide Web one needs to apply sound business sense and practices.

When a surfer uses a search engine to find information he will get what he needs within the first 7-10 results displayed.

 

This means that sites that are ranked higher than 10 are hardly ever noticed. Most of the traffic is enjoyed by those who rank within the “top ten.”

 

Here are a few pointers that may get you a ranking within 1-10:

1. Use relevant target key words for your pages.

Ensure that the key words are more than two words long. Put yourself in the shoes of the surfer and list what the likely search terms will be which are relevant to the content.

 

 

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2. Use keywords

frequently through the page but with relevance. Higher placements are recommended. Ensure that target keywords are placed in the HTML title tag. Include target words in the titles.

Write titles that capture interest and attention. These are what appear in search engine listings and only if they convey the content of the pages clearly will a user access the web

 

3. Every page must have a title tag, Meta keywords tag, and Meta description tag.

 

 

4. Use text navigation with great thought.

It is advantageous to use keyword phrases as links. If text navigation is not possible then try and include footer on every page.

 

5. Avoid search engine stumbling blocks

like image maps or frames. Construct your pages such that any search engine, old or new can read the pages. Create static pages and avoid symbols in the URLs.

 

6. Link analysis is used by important search engines in ranking algorithms.

So, it is crucial to build solid links. Ensure that the links are relevant to your web content. Think quality not quantity. The secret is in approaching sites that are non-competitive and are ranked high by search engines.

 

7. Avoid spamming.

It can get you banned. Fight the battle for supremacy by ethical means. Just ensure that your content is relevant and interesting, layout simple, and titles attractive and teasing.

 

8. To maximize efficiency submit more than one page manually.

Make sure the pages are good representations of your site and its content.

 

9. Avoid automated programs for submission of pages.

Submit manually and pay attention to any problems reported.

 

10. Prepare your goals with thought and care.

Use a designer who is aware of online architectural design principles. Synchronize content, design, and navigation. Make it user and search engine friendly.

 

 

Laura Geller

 

 

11. If you are in a hurry to get your website ranked

then consider the option of using search engine marketing programs like PPC. In this case traffic is generated within days.

 

12. Use a link analysis report

which will consider your competitors plan of action and prepare a recommendation report for you that is exclusive to your business module.

 

Search engine placement is the corner stone to success.

It will not just ensure a good ranking but substantial increase in traffic and optimal business returns. As an astute business person or avid cyber techie you need to view the site in a rounded way and consider not just aspects of content and design but marketing strategies and cost effectiveness.

 

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29Oct

3 Basic For Internet Business

Posted by: franklin kington
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 3 Basic For Internet Business

 

words and mouse on a white background

Internet business,

 

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To have a successful Internet business, you need only three things:

 

1. Product
2. Copywriting
3. Traffic

 Because  It really is that simple. If you have those three things… competently performed, you will have a succesful, profitable Internet business.

 

Let’s talk about competency in each of those three areas and how you can quickly master each one.

 

Product

 First of all  You need a product that people want. Don’t fall in love with a product just because you think it’s cool.

 

I’ll go into details in a future article, but I look at two things to determine if a product is wanted enough for me to sell it:

 

1. Are there people searching for that

product (I use the Overture tool)

2. Are fellow marketers willing to pay

a significant amount of money for

traffic for that search term because

people are buying (I also use the Overture tool).

 

I multiply those two numbers. If the result is higher than the result for the product “air guns”, I’m willing to get into that market.

 

Why “air guns”?

It was simply my first profitable product. Can products that score lower than “air guns” be profitable? I’m sure they can,

 

but there are enough markets that score higher than “air guns”, I’m not willing to chance it.

 

BTW, don’t get too hung up on the product. It is the least important of the three items. Copy writing and traffic are infinitely more important to your business.

 

Don’t spend two years developing a product. There are already thousands of products available on the Internet that you can market and earn a percentage as an affiliate.

 

Choosing your product should take no longer than a half an hour, not two years.

 

 Also  You can run the numbers for 6-10 product ideas in less than half an hour and make your decision. Then start concentrating on what really matters…

 

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which is…Copy writing

Now you need to describe your product. You will do this in many ways. You will create a sales page on a web-site that will describe the product and try to sell it.

 

  However You will need  write small text ads to run on PPC search engines. You will write similar one and two line descriptions to enter into affiliate networks.

 

You will write articles and resource boxes for those articles. You may even write a signature line for use on forums.

 

The point is that copywriting is what conveys the message about your product. It is simply some words. You can sometimes uses pictures and videos,

 

but it is generally the words that actually do the selling. Don’t forget that you are in the business of words.How do you decide what words to use? You have three choices if you are a beginner:

 

1. Hire a high priced copywriter.

Generally you will want to pay $5,000-$10,000 per sales page for a decent copywriter. Drop me a note if you want referrals. I know two of the best.

 

2. Use copy writing software that scores words. 

Which you can read more about later . It scores your prospective ad copy against a massive database of profitable ads.

 

  Also You can simply make up some copy and click the score button. Then change it and click the score button again.

 

Pick the highest scoring text after you have worked with it for awhile.

 

 In addition  You’ll have copy that the pros will envy and more importantly… copy that will convert that traffic into customers.

 

3. Fail for a long time while you are learning.

Don’t laugh. Most Internet marketers choose this path. If you are persisent enough, you will learn what works and what doesn’t. Traffic

 

Once you have copy that sells, you need to get people to see it. We call that “traffic” on the Internet.

There are dozens of ways to get traffic on the Internet. Let me focus on two ways that I recommend to beginners because both are free

 

(well; there is a small one-time cost to get started, but you don’t pay for each visitor like some other sources).

 

Laura Geller

 

1. Search Engine Optimization – get

free traffic from the search engines

by being ranked high for the search

terms associated with your product.

 

 

2. Article Submission – get recognition and links to your site by writing and submitting articles.

 

Let’s talk about Search Engine Optimization first.

First of all, DO NOT waste weeks and months of your life listening to the lemmings on the SEO forums. In my experience, they are just the blind leading the blind.

 

There are three factors to search engine optimization you should focus on:

 

a) Your domain and URLs
b) On page optimization
c) Links to your site

 

 

Secondly  I recommend you choose your domain and URL structure using Nemeas. You can read about it at Nemeas.com.

 

It is very simple to use and is also based on a massive statistical analysis of the leading search engine. You simply score prospective domains and URLs and select the highest scoring one.

 

I don’t recommend any on page optimization unless you are creating free content sites to feed traffic to your sales page. Instead,

 

optimize your sales page for selling with Glyp hius and don’t worry about the on page search engine factors.

 

In addition getting inbound links to your site,

for instance   i recommend article submission. I recommend that you use Artemis Pro. You can read more about it at ArtemisPro.com.

 

 Besides that it gives you a boost above any other currently available article submission tool because it submits a unique article to each publisher.

 

That boost can amount to an 1875% increase in effectiveness given the same amount of time invested.

 

 

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At the end of each article, you should have a resource box with a link back to the site with your sales page. That resource box should be optimized

 

That’s it. Running a successful,

Profitable Internet business is really just that simple. It’s just choosing the right product, choosing the right words for your copy writing and choosing the best way to get traffic to your sales page.

 

Please visit my blog often at www.JamesBrausch.com for further lessons on the simplicity of Internet marketing. I’ll post regular lessons there.

 

Every entry on my blog is categorized into three topic areas: Product, Copywriting and Traffic.

 

Just choose one of the topics to find out more information about that area of running a successful Internet business.,,,Here’s to your success!

 

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