13 Tips on Self-Publishing Success P2


open book with a leave on





It essence, a good book shepherd can save an author time,

money, headaches, and—one hopes—disappointment. How to Get the Most from a Book Shepherding Session But don’t plan on using a book shepherd to hold your hand every step of the way—unless of course,


your pocketbook is bursting at the seams. With hourly rates ranging from approximately $50 to $150 and up, depending on the services you use,


the fees can pile up quickly and eat up a good chunk of your budget.

It’s much more prudent to do a lot of homework up front, advises Barbara Denise Files, author of two self-published books including her latest, Ballet Secrets for Skaters: How to Hone Your Artistic Competitive Edge.


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Files enjoyed a positive experience working with book shepherd

Marilyn Ross,

co-founder of Small Publishers Association of North America (SPAN), and she attributes much of the collaboration’s success to the fact that she did a lot of research before she even called Ross


“I didn’t just pick up the phone and say, ‘You know, I think I might want to write a book,’” Files says.


After formulating a business plan,

Files did a background check on her prospective coach by monitoring her newsletters and submitting some questions to Ross via the internet. Satisfied that Ross really knew her stuff,






Files gathered her materials—a mission statement, some demographic information she’d compiled on her target audience, and ideas for how to serve them—


and developed some specific questions for Ross to answer

during their consulting session: Should she write one book, or should she divide her information into a series?


How could she best market her niche publication? How many copies should she have printed in the first run? And the all-important: What should the title be?


For Files, using a coach enabled her to make better-educated choices:

“When you’re a self-publishing author, there are a lot of crucial decisions you have to make,” Files says. “A book shepherd acts like a sounding board and using one gives you access to professional feedback.”


Laura Geller


In order to make your book shepherding experience cost-


Files recommends networking with other self-publishers on Internet forums, joining writers’ clubs, taking a class,


and reading books on self-publishing so you can learn the rules of the road before hiring a consultant. “Make the call only after you have a specific plan and specific questions to ask,” says Files,


“otherwise, you’re going to end up spending a lot of money and time asking basic questions without receiving much direction on your project.”


Working with a book shepherd is like most experiences in life, according to Files, who says, “The more you put into it ahead of time, the more you’ll get out of it.”






10 Tips To starting a home business




It’s possible to start a home

business online

with very little  outlay and you can easily earn from $100 to thousands per day.


1.Do You want to escape the rat race.

You’d rather spend the 2 hours you waste every day with your family, or on a hobby. Running your  own business online you can stop the commute,

and you can feel good because you are helping to cut pollution too.


2 When You start to work start part time

building your new home business online at your own pace until you see it taking off. You aren’t giving up your bill paying regular job to jump in without any income.


3 It’s possible to start a home

business on-line with very little outlay. Web hosting is cheaper you can sit up a website for as little as $3 a month is a lot cheaper than a bricks and mortar shop front.

You already have the pc to access the net, it can start working for it’s keep.


Laura Geller



4 You can choose your own hours.

If you have an appointment to keep in the morning, start your online work in the afternoon. No one can tell you “you can’t have that week off in August, Bill got in first”


5 If you work harder you can benefit directly,

 work more hours in  your on-line business makes more profit, your wages go up. Your salary isn’t fixed by someone elses view of what you’re worth.


6 A lot of on-line business tasks can be automated,

using readily available tools. Emails can be automatically sent by autoresponders, even regularly asked questions can be sorted and answered by software.


7   website works 24 hours a day without complaining.

Even if you’re on holiday your on-line business website can be working on-line for you bringing in money.


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8 Your on-line business can be as far reaching as you want,

There fore it can offer something for your local community. It can equally sell to people around the world, without penalty.


also it  doesn’t cost any extra to send an email to Australia, or for your website to be used to make a purchase by someone in Europe.


9 Starting a home business on-line means you have a continuously growing market as more and more people come on-line everyday.


10 It’s dress down day everyday.

You can work in your pyjamas if you want, nobody’s going to stop you in your own home. No more suits and ties unless you want to wear them, but that’s your choice.



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What Is Affiliate Marketing And Can I Get Rich Using It?



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Simply put Affiliate Marketing

is the Internet version of commission sales. You make a deal with a company where they agree to pay you some amount of money to display some type of ad to visitors at your site .


to get them to go to the company’s site

and do something. That something may be as simple as clicking on the ad itself (Pay Per Click), identifying themselves to the advertiser for further action (Pay Per Lead) . or getting the visitor to buy something, either on the spot or within an agreed upon time frame (Pay Per Sale).


There is tremendous debate about who started the first

affiliate program,

but Amazon’s is probably the most successful (it was started in 1996). Around that time Link share, arguably the first affiliate network, was launched. I met with the Link share folks when they were first getting started.


and they struck me as clever people with a great idea. Be Free, another early ad network that is now part of Commission Junction, was another company that got in early.


Unfortunately the dot com bust also caused a bust for affiliate marketers.

Google’s Adsense, combined with a growing economy and Internet ubiquity. brought the business and ecommerce in general back to robust growth. Can you get rich from affiliate programs? More generally:


Can you get rich from Internet Marketing?


Laura Geller


Sure. This is America. Just don’t expect to get rich overnight.

There’s no such thing as getting rich quick. It takes time, energy, and a lot of hard work. The poster boy for getting rich off the Internet has to be Darren Rouse of problogger.net.


Darren admits to making several hundred thousand dollars a year with his blog, which


shows other people how to make

money on the Internet.

My first observation in getting back into the online world after six years .offline is that the people who seem to be making the most money are the people who have products .


and services that they sell to people who want to make money on the Internet.


I think that’s pretty funny, but it’s not

going to last forever.

What’s the formula? It’s all about numbers. Get people to visit your site, engage them with your content and your ideas.


and get them to do something that will make you money. The more people you can get to the site,


the more chances you have to get people to take the action

that enriches you. Since you’re reading this article I am assuming that you think you have a program for getting people to your site that is working well. If not,


you shouldn’t be reading about Affiliate Programs…you should be reading about programs for getting good traffic to your site,



which I plan to cover at a later time.

Here are some examples of sites that make money, and how much they make (they are from sites for sale listings around the Internet):


A my space.com support website has 60,000 uniquevisitors a day and makes about $1.8M per year.


A free tattoo website has 1,500 visitors a day and makes about $6000 a year. A weight loss blog has 1,600 visitors a day and makes $36,000 a year.


A dictionary, encyclopedia and reference site has 1,800 visitors a day and makes $2,400 a year.


How much will you make?

It all depends on the nature of your site, how good the content of your site is, how well the ads are integrated into the site, and if you have chosen the right offers for your audience.



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Things To Remember About

  joining Affiliate Program





Ask questions first before you join an affiliate program.

Do a little research about the choices of program that you intend to join into. Get some answers because they will be the deciding point of what you will be achieving later on.


Don’t spend any money to join any affiliate program.

Almost all the affiliate programs offered today are free to join. So, why you go for those that charge you some dollars before joining. How are referrals from an affiliate’s site tracked and for how long do they remain in the system?   


You need to be confident on the program enough to track those people you refer from your site. This is the only way that you can credit for a sale. The period of time that those people stay in the system is also important.


This is because some visitors do not buy initially but may want to return later to make the purchase.


Know if you will still get credit for the sale if it is done some months from a certain day. Know conversation ration per hit. With this you will be able to know how much traffic needed to make sale for your affiliate program.


This is based on average number of hits to a banner or text likes it takes to generate a sale based on all affiliate statistics.

Every program is some different. some issue their checks once in a month, some issue twice or some issue every quarter. so, choose that one with which you are comfortable.


Many affiliate programs are setting a minimum earned commission amount that an affiliate must meet or exceed in order for their checks to be issued.


What are the kinds of affiliate stats available? so, choose that affiliate program which is capable of offering detailed stats. And one more thing they always available online anytime you decide do check them out.


A single tier program pays you only for the business you

yourself have generated.


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A two tier program pays you for the business,

plus it also pays you a commission on the on the sales generated by any affiliate you sponsor in your program. Some two-tier programs are even paying small fees on each new affiliate you sponsor.


More like a recruitment fee.

So, it is important to know about affiliate program is it one tier or two tier affiliate program. Constantly checking your individual stats is important to know how many impressions,


hits and sales are already generated from your site. A hit is the one clicking on the banner or text links. and impressions are the number of times the banner or text link was viewed by a visitor of your site.


Incontinence Category


Is affiliate program also paying for the hits and impressions besides the commissions on sales? It is important that impressions and hits are also paid,


as this will add to the earnings you get from the sales commission. This is especially important if the program you are in offers low sales to be able to hit ratio.




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Adsense – Maximising Your Income In The Holidays



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two computer on a table


 Have you noticed around the American bank holidays,


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like July 4th & Thanksgiving, your Adsense income takes a nosedive? Do you wonder how you can make the most of these holidays and actually maximise your income?


These income nosedives are something I’ve noticed

particularly over the past year and each time is happens  my heart is in my mouth as my Adsense income plummets and I wonder if it’s ever going to return to more normal levels. Of course, it does,


but just for a day or two you’re wondering

just what has happened to your  normal income levels.If you’ve been making money with Adsense for any time at all – you’ll know that your Adsense income can be unpredictable to say the least.


From one day to the next you can experience

quite big fluctuations for no apparent reason. You may well have noticed that particular days of the week are far better than others – this will depend on the particular niche that your site is in.


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For me, my best days are Wednesdays,

with Saturdays & Sundays being particularly quiet. For my daughter’s site, she often has better days at the weekends.


It will depend very much on your site content

and just who your visitors are. My daughter’s site is fashion related, so I guess that a lot of her visitors are teenagers and young women who have more time to browse the internet at the weekend.


Of course, the upside of these Adsense

income fluctuations is that the build up to big holidays, such as Christmas, can see some big increases in income.


If your site is one where you can cash in on this market,

you’ll want to consider preparing for this several months beforehand. Especially so as the Christmas rush starts in early November!


By creating your content pages embedded

with your Adsense code in good time you’re giving the search engines  plenty of time to find them & index them.


You’ve even got time to  tweak them

if you find that they’re not coming high enough up the search engine results. As well as building pages, don’t forget that all-important building of links. This is more important for MSN and Yahoo, as Google seems to penalise irrelevant links.


However  it’s worth building links to your new pages

from related sites, as this will improve your search engine rankings and thus your Adsense income.


It’s especially early to get an early start creating

new pages that you want to get ranked in Google as they are now only re-indexing their pages every few months ,




so it is taking longer to get new pages ranked well by them.

Making sure you’ve got a Google Sitemap can help to get over this problem. There are plenty of free tools available to help you create your Google Sitemap – just type “free Google sitemap”


into the search engines and browse through the available options.

Of course, the great benefit of building your internet businesses with Adsense, is that they’ll keep earning you money whilst  you  take your holidays, allowing you to take a well-earned rest.


So, instead of dreading the holidays,

learn to make the most of them plan for them, and use them to make even more money with Google Adsense!


For the latest information on making money with Adsense, To get a free email course on how to make more money with Adsense, sign up 


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10 secrets About  Making

Money With Adsense



If you haven’t looked to Adsense as a money earner for your websites,



you may be missing out on an additional income stream which could be making your business top dollars especially if you have a large content site.


Not only are webmasters earning additional money from Adsense with their current sites,

many are actually building sites designed to maximize their Adsense revenue…. and they are making huge amounts of income by doing so.


Like any type of website,

there is a fair amount of work involved in setting up an Adsense site however more importantly there are quite a few tip and tricks…


or should I say secrets that should be known which will ensure that Google Adsense pays you the maximum amount of money on a monthly basis.


So here are some basics to start

1. The larger the website the better. Any website with thousands of pages will receive many more hits from the search engine than a small site.
2. Free content is a great way to go when building a site… articles, books, software and so on.
3. A few inbound links will ensure higher rankings thus bringing in more money every month.



Now for a few of those top secrets….


4. Place Adsense on 90% of your pages.
5. Vary the type of Adsense Ads on your pages.
6. Place at least one Adsense ad above the fold on your pages
7. Experiment with pictures above each Adsense ad.
8. Experiment with the ads blending into the page and standing out.
9. Some statistics have shown that the large rectangular Adsense ads get the most clicks.
10. If building a website from scratch do research on the most profitable keywords for your websites topic.


Above I have only listed a few of the tips and secrets on Adsense.

There are many good books and videos currently online that will help increase your Adsense income
significantly of which you should look into if you are serious about making Adsense another of your full time income streams.


The final thing I would also recommend is Adsense tracking software.

I use software constantly and it has easily doubled my Adsense income within the last six months alone.
As with any business or income proposal, make sure you do your research as this will ensure not only maximum exposure on the internet but also the best possible profits for your websites and online business.







Adsense Empire for you


Many website owners have built a fortune at breakneck speed using this plan, and now we’re going to show YOU exactly how you can do it, too --even if you have NO EXPERIENCE with e-commerce or online advertising!


Please pardon us if this letter doesn’t sound all slick and hyped-up—we’re not professional marketers,

like many of the so-called gurus you see on late-night TV, or on the internet. In fact, you’ve probably never heard of us. That’s because we’re just a couple of real guys, like you. We’ve played around on the internet, noodling with sites, for years.


There’s just one out-of-the-ordinary thing about us:

we're real guys who’ve stumbled onto an amazingly simple system for making BIG money online. Our system is so simple, in fact, that ANYONE can do it and it only takes a few hours a week! This isn’t rocket science—it’s something even high-school drop-outs can do!


Our system is safe,

it's simple, and it's remarkably powerful. And yes, YOU can easily learn it.It’s not complicated! It’s called Google Adsense. If you learn to leverage the power of Google Adsense You could be down at your bank cashing a check for €3,000 €5,000, €10,000 -- or even more -- in 28 DAYS or LESS! Picture yourself standing at the teller’s window, handing her the check, and getting all those €100 bills counted out right into your hand. Feels good, doesn’t it?



we know it’s hard to believe you could make this kind of money working only a few hours a week. But it’s all true! Don’t take our word for it, listen to Rick, a 27-year-old guy who got laid off from his tech job and put Google Adsense system to the test and used it to create his own wealth and freedom.


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Exciting isn’t it?

What could YOU do with €1,000, €2,000, €3,000 or MORE in extra money coming in like clockwork each and every month from using our system? Would you…


* Pay off that credit card balance that’s been hanging over your head?
* Buy that new sports car you’ve been wanting? You know the one!
* Upgrade the kitchen in your house, or buy a new whole new home?
* Finally take a real vacation—not just to a nearby city, but to the Caribbean?
* Get rid of your student loans?
* Help your mom, dad, siblings, or friends out financially?
* Donate to your favorite charity?
* Maybe even quit that job you hate and never have to sit in a cubicle again?!


Totally Amazing But True:

Google Will Send You Checks In The Mail Just For Using Their Adsense Program! You Can Create Killer Content That Draws Thousands Of Hits A Day To Your Site Using Simple Tools! Users Click On The Ads, You Get Checks. It’s That Easy!


By now you might be wondering,

Yeah, sure, it sounds good but if this system of yours is such a money-maker, why are you taking time out from it to teach this course? Why aren’t you out there using your system to keep on making money?


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That’s a perfectly valid question!

For me, it’s that I've always wanted to teach. The deep-down satisfaction I gets from mentoring others touches my heart in a truly special way. And, quite honestly, I've made enough money that I can easily afford to indulge this dream of teaching now. I don't like people to know this, but I keep a little shoebox on internet marketing on my desk with letters from my successful students, like Jack, and every week I reads them because they keep him going…and they make me smile.


And now, it’s time for you to stop dreaming and start forging your own reality of SUCCESS TODAY by using our brand new program:

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This powerful training course contains everything you need to know and I do mean EVERYTHING so you can start making dramatic profits from Google Adsense FAST!

You'll learn:

* How YOU can get Google to stream ads onto your website for free.
* How Google Adsense ads are specially selected to match your site’s topic.
* How YOU earn money every time a visitor to your site clicks on one of the ads.
* The difference between putting ads where they’ll be seen on your site and where they’ll be overlooked—would you believe it can make the difference in a click-through rate of 2.3% versus 40%???
* How YOU can get killer content for your site that you don’t have to write yourself!
* How YOU can use a few simple tools to direct massive amounts of traffic to your site.
* How YOU can automate your content, yet avoid being blacklisted by the major search engines for doing so.
* The secrets of keyword-rich content—what it means, what it does, how to get it!
* How YOU can figure out which keywords will bring you the most money!
* Plus, much, much more!

Finally--your big chance to learn from real people just like you who have been using these systems to make a fortune with Google Adsense!

Downsizing and layoffs have left thousands of tech-savvy people just like you without incomes or jobs. Don’t let it happen to you! Learn how a few simple, easy steps can help you

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* Become the captain of your own financial life!

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Face to Face With Your Customers with



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network marketing


This is where you need dedicated

efforts of professionals who understand the  dynamics of the medium, which is very different from what conventional media  marketers are generally used to. Facebook can hence help you come face to face  with your customers.


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It becomes extremely important

for you to know how this  medium and conversations should be managed. Communicating effectively with customers and delivering the right message to  the right people has been one of the major challenges for any marketer since day one.


Since early days of marketing,

various forms of communication medium  have been evolving with developments in technology as well as its consumers


For a long time in the history of marketing communication,

media remained the  stronghold of news makers and advertisers and communication was mostly one way  from the marketer to the reader.


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the trend of this inequality of voice  was broken with the advent of the Internet and further developments within that  medium itself. 


Internet and Quantum Change in Media.

The Internet brought about a sea change in the science and practice of mass  communication and hence the process of marketing itself. But much before common users could take control of the content on the World Wide Web, the way we see it  today,


there was a time when content creation

was the forte of those well-versed  in HTML programming and web scripting languages. However, with the advent of  services, such as blogs and social networking sites, the power of mass communication moved to the common user on the Internet.


Facebook – Front-Runner in Social Media Phenomenon

With 500 million users worldwide, and the numbers growing steeply, Facebook is emerging as one of the strongest mediums.  with users getting totally involved in  creating more and more content on the website.


At any given point in time,

millions of conversations take place, with precious customer-related information  seeping through each of these, in the most natural way.


Customer Insight… Really

Even before the first television spot or a newspaper advertisement goes live, any company serious about its brand spends a great deal of effort and money on  gathering information. money and insight into what their customers really want and how  they seek to accomplish those needs.


A lot of money is spent on brand research 

that delves into the awareness levels of the brand vis-a-vis competition. This information can be readily accessed freely floating on a social networking platform, such as Facebook.

All the answers that a brand may want to seek

are   hidden in the conversations happening through wall comments. photographs, tags,  fan pages, and many such avenues through the same platform of Facebook.


Laura Geller


All of this information is first hand, with honest responses.

Coming Face to Face With Customers Users on Facebook form fan pages and groups pertaining to their interests and  form conversations around topics and brands of their interests.


Here are some tips

with how a new age brand manager can keep a tab and also build his brand on Facebook. Do a Brand search on Facebook – Conducting a search on Facebook with the terms  related to your brand .


that of your competition throws up

results that include  customers associating with the brand and various discussions, fan pages. where  the brand features. Going through these conversations can reveal the opinion of  the Facebook about your brand.


Creating a Fan page:

If you are confident that your brand has the capability of  attracting positive response and drawing fans. it is time you create a fan page  for your brand and watch users “liking” the page and enroll for the same.



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The fan page

can serve as an excellent platform to directly engage with customers and create a strong bond.


Create branded applications:

Applications can range from entertaining games with your brand to useful tools related to your product.


The possibilities

provided by Facebook to reach out to customers are endless, and all of this can be done at minimal cost with maximum impact.


But while doing  all of this as a marketer,

you need to remember that the customer and you are on  a level playing field, with both having equal opportunity to express. The customer  is free to share his positive as well as negative experiences with your brand,


which can influence other customers watching your brand carefully.



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Why People using blog to earn money online?



laptop and glasses on a bed

blog for money



This question has been around for many times. Here we will tell you the  reasons why using  blog to earn money




1. You Don’t have to be an HTML expert

The biggest problem to earn money from internet is HTML knowledge to design website. Blog comes as a solver problem for this matter.


Most of you have to do just type what you like and let the system work for you toe display it in a web page format.

2. Keep the content fresh

Blog is similiar to online jurnal. Like you write your activity in your diary book, and you write it often even daily.


The reader also requires frequently updated blog then seldom, because it is useful information for them.


3. Search engine optimize

blog frequently Search engine love fresh content.






4. Blog creates A Built-In Linking Structure

Blog always creates linking between old and new post. This condition is one of tool search engine optimization.


5. You Can Keyword-Optimize Your Blog Extensively

All parts of your blog’s template can be customized. And a very powerful way to do it is by inserting relevant keywords.


It’s a do-it-once job that will give you ongoing benefits for as the life of your blog.


You can include keywords in your blog title,

description, blog post headings, trackback links, comment invitations, archive titles,


and category names. By doing this you can optimized your blog, and also can earn money from blog


6. You Create An On-line Community

If your blog is on a specific theme, you can build a loyal readership and develop an on line community.


You can even take it a notch higher by tying it in with a forum or membership site.


Ask for comments, suggestions,

ideas and feedback, or invite reader participation. Pretty soon, your blog will be growing organically –


even if you don’t write a lot! And you have a traffic for your site.


Laura Geller



7. You Can Syndicate Your Content Easily

Getting readers for your content is good. Getting your content out where many more readers can see it is GREAT!


Syndication (via RSS feeds) is built in to most blogging platforms, giving you a quick and easy way to get a wide readership for your blog posts.



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