Marketing your web site

– Part 3

Marketing your web site – Part 3 – Using Email, e-books, letterhead and magazines

This is part 3 of our series on Marketing your web site. As with parts 1 and 2 we are focusing on inexpensive methods to market your web sites.

This part of the article series will deal with using Email, E-books, letterhead and magazines.

Part 1 was on using articles, affiliates, auctions and auto responders and Part 2 covered banner and classified ads.

Using Email to market your web site

This is a very touchy subject. One that needs to be addressed and that you need to understand. Email marketing falls into three categories. First is simple,

place a signature line in your email program that automatically adds your signature block to each out going email. This signature line identifies your web site and a brief tag line or catch phase.

Every time you respond or send an email, your signature advertises your business. No problems with that. However, the next two types of email marketing are very touchy.

By now, everyone has heard of SPAM.

Your definition may be different from mine and from the governments. However, you look at it, SPAM is unwanted email.

Now email marketing requires that we send emails to our potential customers. This can be done either with or without their permission.

Sending email without the permission of the recipient put us in a bad light. Often resulting is negative feelings and responses from the recipient. This is bad for business. If you piss off the potential customer,

well…. they are no longer a potential customer as they have deleted you email and won’t be visiting your site. You have wasted valuable time and money. So,

the only people you will be sending any marketing emails to will be those that have requested information from you or have agreed to receive information from you.

This is called permission based email.

Where can you find people who are willing to receive your emails? First provide a place on your web site to gather the names and addresses of your visitors.

Offer them something in exchange, such as a free publication, or your newsletter, or

something else of potential value to them.

Let them know when they sign up that you will from time to time be sending them information. Include in the email a means to unsubscribe at any time.

As people sign up you are building your email list which you can market to as often as you like.

I wouldn’t recommend more than twice a month.

There are other web sites that maintain a list of people who want to hear from your. This permission based method is usually based on a particular subject matter. Such as hobbies, business ideas, child care etc.

You can find them on the web by searching for mailing list.

Emails are an inexpensive way to keep in touch with your customers. If you have a brick and motor store, try to get the email addresses of your current customers and add them to the list as well.

You will be surprised at how much extra business can come from a personalize email about a special you are offering for their support over the last year etc.

Using E-books to market your web site

What can your own E-zine or E-book do for your business or web site? How about:

Sell more products or services. An e-zine/e-book can increase your credibility, making it easier to sell your product or service as well as those of others in which you have a stake.

Attract more affiliates to help sell your products or services.

This form of advertising is viral in it approach. E-zines and e-books get passed from person to person. Creating more interest which makes people want to jump on board and become part of that success.

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