Search Engine Promotion Marketing
three girls and a man looking at a laptop
Where to go next once your site is ready to go live.
Why interactive media designs, content development, and search engine optimization go hand-in-hand for the success of an online business.
It never ceases to amaze me
how much money an individual or corporate company is willing to spend for a fantastic web site. You know which ones I’m talking about; those web sites that make thing appear or disappear,
have revolutionary designs,
make sound, play music, make things move about and sometime talk back to you. Hey, I’m just as guilty as you are, I like surfing them too.
Most web site owners want you to enjoy the experience
on their site and pay well for you to have that gratification, and at the same time hope you purchase or download what the website is promoting.
However many individuals and companies
end up ignoring what may be the most crucial ingredient to the success of their Internet marketing. They underestimate the importance of web designs that work collectively with high-quality search engine optimization,
Therefore fail to understand the ranking process.
Just to give you a quick example of what I’m talking about, earlier in my career I worked for an interactive media company that was selling video advertising online.
They spent a huge amount of money
hiring excellent designers and programmers to enhance their product and make it very appealing to the public, but failed to spend any money optimizing the website for their particular target audience.
So while they sat back and expected
their target audience to miraculously find their site on the World Wide Web, another interactive company with the same product and quality web site optimization, made a lot of money;
consequently running the company I worked for out of business.
Blending artistic talent with complex technological skills, interactive media designers are always finding new, undiscovered ways to manipulate code to work jointly with content and search engine algorithms .
It is critical for any personal or corporate site owner
to take into consideration the importance of excellent search engine optimization which determines a site’s visibility and how well it will rank
Most important in search engines directories.
There is no overnight guarantee or quick fix for high ranking sites, however developing great designs with product conscious content along with quality target audience (SEO) is the key to online marketing success.
You've Got A Site -- Now What?
So you've got a website ready to go and you want to get the word out to either make money on it or promote it so it's the most popular page of it's kind. Now what?
Well the first thing you should do is double check
to make sure the site is as search engine friendly as possible. Go ahead. I'll wait. Done? Perfect. So, now it's easy for the search engines to find and categorize it once they do find it.
Time to get that website where it can be seen.
One of the most common ways to get a site's pressence known in through Pay-Per-Click campaigns. They will assure you that the most qualified and targetted visitors come to your website. Keep your keyword and phrases as relevant as possible.
If you keep your bids low it can be a profitable campaign when it targets the right audience.
Keep track of the keywords people are clicking on to go to your site as well. This can tell you if you're targeting the right people or if you need to change your ad approach.
Yahoo and Google are two very popular websites to do PPC campaigns on.
There's numerous articles on the benefits and banes of PPC, and though it's not the focus on this one, it's usefulness to site promotion can't be simply disregarded.
Posting on forums is another way to promote your site.
Do it specifically on forums with a topic relevant to your website. Check the TOS and make sure you can do it there first though. Simply placing our web address in your signature can create clicks through the forum,
As well as create back links for your site.
If the forum has a high Page Rank in Google it will work out even better for you. The main benefit of this is the back links your posts create which some search engine "spiders" deem gradually more important as they find your site linked more and more in different places on the internet.
On the idea of linking,
reciprocal linking is another way to promote your website. This just means trading links with someone by putting a link on your website to them and they put a link on their website to you. Websites like Link Market and SEO Link Exchange are designed for just this purpose.
As long as you keep the sites linking to you
and from you relevant to your own site it should be just a matter of time before the search engine spiders find your site. The old fashioned way of emailing the webmaster of the site's can do it for you as well,
but web services like the a form entioned ones,
get rid of smaller steps that might make it harder to get linked using simple "Accept"/"Reject" buttons.
I hope this helps get your site to the top of the search engines.
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