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Business Groups Marketing

Business Groups – Market For

Maximum Effectiveness




Business groups like the Chamber of Commerce provide many excellent marketing opportunities. The members of these types of business groups are all business


owners and many of them will fit into your sweet-spot profile. What better way to get to know the decision makers in these businesses?


Maximize Your Exposure in Business Groups


Don’t simply join a business group and remain a passive bystander. To get the most out of your business group experience you need to get involved. Here are some tips:


When you join one of these business groups immediately make yourself known to the Executive Director, the office staff and the officers, as well as the people on the board.


Volunteer for a committee. This is an excellent way to meet and really get to know some of the local small business owners.




Speak at the meetings and events.

Exhibit and take out a little table at the next expo or event held by the business group. These are usually inexpensive and are a low risk proposition.


Send a direct mail to the business group members on the master list introducing them to your company and your services.


Invite the whole business group membership to seminars or events you are holding.


Attend and network at the business group meetings regularly; 8 or 10 a year is a good number.


There are no sure things but the active members of a business group, the board, and the committee chairs tend to be loyal to the inner circle of their fellow business group supporters. It’s almost like a fraternity or sorority.


The Bottom Line on Business Groups

The key to getting the most out of a business group is to be an active member. Keep your name in front of the membership.


Remember to do your follow up. You want the business group members to know your name and think of you first when they have a computer issue. If you are patient and persistent your business group membership will pay off. 


Business networking Marketing locally

Owning your own business of any type is going to require some amount of networking. Networking is a method of building awareness of your business,


among people who may be likely at one time or another to use your products, your services or to refer someone else to your business.


Networking is all about getting to know other people, and locally your best bet in finding additional network contacts is going to be with other business owners.



You can find many types of networking opportunities around you.

Every club and every association that you belong too is going to be a part of your network. From there, every person you come into contact with and every person you talk with is going to be part of your network.


Make a lasting impression

You can make a lasting impression on the people that you meet by talking about what you know best, and by talking about topics that are vital to your business.

If you are not sure about a topic that is being approached during a conversation, ask questions.


This will show you are part of the conversation and that you still want to know more. Just listening is going to keep you out of the conversation and will not make a lasting impression of you on any one.


Make your voice known

Join local chambers of commerce; join local men and women’s associations. Join the local PTA, the sports boards, and join clubs that interest you. If you don’t find a club locally that does interest you,



create one and build your local network from that point. The more people that you can put yourself into contact with is going to increase awareness of yourself,


of your business and what you have to offer.

Even if you are selling online, you have to be proud of what you are doing, and talk about it as often as possible to build a network of people that will call on you when they need your products or services.


Once you have built a good network it is important that

you maintain and set goals for yourself. As you have set goals, you need to keep them. This means, that if you strive to meet one new person a week,



or to make it a point to call one person you know each week that is not a current customer,


you are going to increase your business.

Think about this, for every five calls you make, and only one turns into a sale, that is one more sale than what you had. Increase exposure for your business, and use this for your personal success.





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