5 Tips How To Writing
Follow These 5 Steps To
Business Writing Success
Business articles are a great way to let readers searching the Internet know everything about your new or existing company, and what you can offer them in your unique products and services.
You may be a company that only does business on the Internet, or a Brick & Mortar retail store that would like to increase their
online presence via your web site to create additional exposure internationally or worldwide, and increase your customer base.
No matter what type of business approach you take,
you will realize that finding a variety of marketing avenues to reach new potential customers is one of the most important components for the growth of your new or well-established business.
When you finally decided to test the waters in article writing because you wanted to add it to your overall marketing plan,
I’m sure you will quickly realize that this is a very powerful, yet cost effective way to reach enormous amounts of targeted traffic!
However, in order to reach your desired traffic online,
you must not only create value added, informative and creative articles, but you must place them on the Internet for people to find and read.
If you’re not sure where to start, you can use my 5 simple article-writing steps as a guideline, and create your own writing style and article distribution plan that will work best for you:
Tip #1: Have a complete understanding of the business you’re in, the product and services you offer, and don’t over sell and underachieve your readers!
I’m surprised how many times I read an article where some company is telling me they will offer you the world, and when you visit their web site,
it looks like they actually do offer you the world, a lot of dirt, and the some of that smelly stuff.
Example: Company XYZ expresses that they’re #1
in customer service online, and when you provide a link to your site for your readers to view your claim that you wrote in your article,
the reader navigates your site, and quickly they notice you have no access to a live customer service chat service,
any toll-free numbers to reach a customers service specialist,
and all you’re providing them is an email address saying that you may get back to them sometime after the summer beach season is over.
If you don’t offer the best customer service on the Internet or planet, don’t even think for a minute to convey that message to your readers.
Tip #2: Don’t get business article writing mixed up with a press release!
Writing press releases are a good way to get the message out that your company offers a unique and exclusive product in the market, and you want to introduce it with a bang,
or that your business just hired a top executive that will drive your company shares straight up in the stock market.
Writing your business article is slightly different, you want to use your article to express your company’s best features and benefits offered.
Write about how you can save time and money,
or give them a better lifestyle, how about your products/services offer customers that give them complete “Peace-of-Mind”. Believe it or not,
people do searches to find your products and services to either solve a problem,
or possibly to fill a desired need they have. You have to tell them how you’re going to solve their problems, and fill their needs, and put it in writing.