The Importance in Video Marketing|Optimization
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The Importance of Web Video in Marketing and Optimization
If you are in the competitive field of Internet marketing, than you have probably realized that you must have the most current and technologically advanced methods of promoting your product or service,
while many Internet marketers rely solely on text marketing, there are some that are moving into a modernized way of marketing. This method is through web videos,
and it is quickly becoming one of the most vital ways for an Internet marketer to get information about their product or service to their customers. But why is web video so vital to the Internet marketer?
The main reason why web videos are so important to Internet marketers is because it allows them to connect with their potential customers on an intimate basis. Since there are so many Internet marketers consuming the web,
it is extremely important that you stand out from the crowd. Also, another reason why Internet marketing is boosted by web videos is because it sets them apart from the various scams and other schemes that are surrounding the web.
More than likely, a customer has been scammed by an Internet marketer, thus many people do not pay heed to the marketing efforts that you put forth.
A main reason for this is because you are following the same paths that many scammers have used. Thus, if you want to make a sale and gain the trust of a customer, than you must think outside of the box.
A great way to interact with your customers, and provide them with pivotal information is through using web videos. With a web video you are able to show the customer the product or service in action,
without having to use fancy words or tricky sentences. You can be honest and upfront about the product and build a relationship with the customer. This is very important in turning a potential customer, into a purchasing customer.
One great way to utilize web video is to simplify the product and give all of the information that the customer needs in less than three minutes.
If you are able to successfully do this, you will help gain loyalty from the customer and they will be more likely to purchase your product or service.
Web videos are a great way to interact with potential customers, and also a great way to showcase your product. There are only so many words and photographs that you can use to get your message across, however,
when you use video in conjunction with these other two communication methods, you will have a very successful stent at selling your product.
They key to becoming a world class Internet marketer is to be honest, give important information and reason with the customers.
Allow them to feel that you understand where they are coming from, and how the product will actually enhance their life. And by using web videos,
you are able to successfully do this. Remember, always make sure that the product is the star of your video and explain all of the benefits of owning this product or using your service.
The Importance of Web Video Optimization
When you film a video, than you are more than likely not going to be able to simply upload it in the exact same format that you shot it in, because video files are usually huge in size and would weigh down any web server,
which is why you must optimize your web video. Many people who are first getting started in making and distributing their web videos do not understand that it is extremely important that they optimize their video for the web.
The reason why you must optimize your web video is because you have to have a video that is under a certain size, or it would simply take too long to download,
and would cost you massive amounts of bandwidth whenever someone views it. But how do you exactly optimize a video for the web?
Optimizing your video for the web begins when you first take your camera out of its case. How you film your video will play a major role in how well it will interact with the Internet.
There are several production tips that you must follow if you want to have a video that is perfect for the web. Make sure that when you are filming a video you minimize any type of camera movement. This includes zooming and out, as well as panning over to view another object.
If you do have to move the camera in your video, use a tripod because you will receive smooth transitions, and you can move the camera so slowly that it will not cause a disruption in how the video will be seen.
Another tip for optimizing your video for the web while you are actually filming it is by using ample amounts of light. Make sure that you stay away from “hot spots,” which are areas of extreme bright white light,
but it is very important that you use ample lighting for the individuals in the video to be seen.
After you have filmed and edited your web video, begins the process of optimizing its actual size for the internet. When you are in this process, it is always a good idea to cut the frame rate below 15fps, or frames per second.
The reason for this is because when you cut the frame rate, it allows more data to be stored in each frame, thus giving you picture quality that is much better than if you were to keep your frame rate at a higher pace.
Of course, you must also make sure that the overall size of the video fits within the standard requirements for web videos.
With all web videos you will want to make sure that they are sized at 320 x 240 pixels. This is the perfect size for the Internet, because it is not too small, or too large. Thus,
it is the perfect size for speedy viewing, without loosing the quality of the video. However, make sure that when you re-size your web video,
you do not make it any smaller than 320 x 240 pixels because it will make the video so small it will be hard for most individuals to even see clearly what is on the screen.
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