What Is WISDOM

 

 

 

 What is wisdom? But first,

what are the conditions that render it desirable, if not necessary, and  what is its essential purpose? Life is a desire to live,

and better still a desire to live happily. As we strive to satisfy this desire, we encounter obstacles that complicate or frustrate our efforts.

This complication or frustration amounts to suffering because it stands in the way of satisfaction. Wisdom is designed to help us cope with this suffering.

It is an adaptive product of reason in the face of tough circumstances. Thanks to it, happiness is conceivable and achievable in spite of everything.

 

It is therefore the supreme good.

Actually, religion is a good that many rank equally high, since it serves the same purpose as wisdom, if differently. The difference lies in the way religion and wisdom portray suffering and define the meaning of life.

 

From the perspective of religion, suffering betrays a state of worldly imperfection that is in contradiction with the human desire for perfect happiness. Consequently,

 

life here below – where humans are doomed to suffer – is absurd in itself.

Or rather, life is meaningful strictly in terms of means to a heavenly end in the great beyond: A life of virtue prepares the way for an afterlife of bliss. The religious believe this in accordance with the teachings of an inspired spiritual leader,

 

who claims to know the transcendental nature of the hereafter.

 

While personally I cast a skeptical eye on these teachings, I keep my mind open. They are highly suspicious, but the transcendental nature of their object puts them beyond the reach of any discredit based on conclusive evidence.

 

Anyway, as I see it, wisdom is independent of religion though it can complement the latter. According to it, life in itself has meaning,

despite its imperfection that people can learn to accept. Better still, they can learn to value this imperfection as they realize that perfection,

 

contrary to popular belief, is not infinitely desirable.

Indeed, perfect happiness leaves something to be desired. By definition, it excludes suffering and hence all forms of complication or frustration.

 

It supposes that circumstances are absolutely favorable – that is, not tough in any way. Therefore, no effort is necessary while every dream is possible. At first glance, this sounds like the most wonderful situation imaginable,

 

and yet taking another look at it will dispel this illusion.

What strange whim, in the history of humankind, has compelled people from every walk of life to leave their cozy home and embark on risky ventures? Perhaps this whim is not so strange after all.

 

 

A multitude of conquests have been made for the sheer joy of conquering against great odds.

The operative word is pride, accompanied by excitement. To conquest-minded people the infinite ease of heaven entails infinite boredom.

To them life – together with the struggle that is integral to it – is the very thing that perfect happiness leaves to be desired.

 

It is an opportunity to prove courageous and victorious, though it is also a

risk of failing painfully.

Happiness is about grasping this opportunity with courage and gaining a victory over the obstacles that stand between us and success in all the activities that most matter to us.

This victory is often strenuous and always limited, precarious, and transitory, and we are bound to lose the battle in the end;

 

 

but that makes the victory all the more precious and worthy of savoring.

When trying to define the activities in which we most care to succeed, we are forced to study our nature to know our purpose.

Our growing wise depends on this study and this knowledge, leading to this definition. It begins with an awareness of our animal will to survive,

 

as survival is the foundation on which life,  in the truly human sense, is built.

The awareness of life in this sense follows. It takes into account both our humanity and our individuality, as members of society with particular tastes and abilities to which a wide range of activities are suited.

 

The clearer we are about our purpose, the more we can live our lives with determination and passion, and so with a greater chance of succeeding and achieving happiness. The reverse is equally true.

 

It therefore stands to reason that in striving after wisdom we lay the groundwork for success and  happiness.

 

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10 Marketing Tips For Entrepreneurs

 

 

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lots of note on a wall

 

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10 tips network marketing

Nothing happens in business until a sale is made.

Marketing is simply about getting new customers and keeping them. If you’re not doing something everyday to market and promote your business, your competitors are.

 

Here are ten easy-to-implement tips to effectively market and grow your business:

 

1. Partner with large email

database list owners and offer to cross promote each other. The list owner will advertise your event,

 

product, or service to their email database and you’ll offer to do the same to your list.

 

2. Create your own blog

which is an online journal with frequently updated posts to entertain and excite existing and potential customers.

 

It’s more personal and immediate then a website and keeps people engaged and hopefully coming back for more.

You can even create one for free at http://www.blogger.com.

 

 

 

3. If you want to increase

word-of-mouth fast, do something beyond normal industry expectations. For example, Mr. Lube offers fast and affordable tune-up service to customers right on the spot,

 

without having to leave the car, while offering coffee, cappuccino, and a fresh newspaper.

 

4. Always ask happy clients

for endorsements or testimonials and put them on your website and other marketing collateral. They’re worth their weight in gold.

 

Try to get some recognizable names in your community for additional cachet.

 
 

5. Put a special offer or product advertorial

on every invoice and statement you send out. Likewise, you can also negotiate a deal with another company to advertise your product or service on all their invoices for a percentage of revenues from placed orders.

 
 

6. Make your business cards

stand out and be natural keepers. Offer important information on the back such as emergency phone numbers, a map,

 

or special dates to remember. Have a slogan that offers a powerful benefit statement to your prospective customer.

 

 

 

 

7. Offer special bonus

packages with your product or service offering. Get corporate sponsors to give away products as part of the bonus package in exchange for free exposure.

 
 

8. Align your business

with a cause or charity. Give back to your community. Customers appreciate doing business with companies that are bettering their communities and the environment and being good corporate citizens.

 
 

9. Find an angle that makes

your work controversial. The banning of Mark Twain's "The Adventures of Huckleberry Finn, reviewed as "trashy and vicious,"

 

was a blessing in disguise. Twain made a poster advertising the ban, which significantly increased sales.

 

Microsoft

 

 

10. Post frequently

In online message boards/forums relevant to your business or expertise. Include your signature and offer tips and valuable advice.

 

Eventually you will begin gaining word-of-mouth exposure as a leader in your field.

 

 

Posting messages with your company information also helps to increase your search engine rankings and drive traffic to your site.

 

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5 reason Why Online Businesses Fail in South Africa

 

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a man sitting at a table repairing a laptop

 

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It is estimated that over 90% of new websites fail

within the first year of existence. Interestingly enough, the same can be said for the restaurant industry, as only 1 out of each 10 new restaurants experience real rewards.

 

With such negative odds it seems that many are taking a foolish gamble

for a shot at success. Yet, there are certain individuals who are able to launch successful restaurants and online businesses time and time again with amazing success rates.

 

Why is this?

Almost all of these entrepreneurs failed many times before they succeeded, but, the key to their success is a winning formula derived from trial and error.

 

The Internet is no different.

Through the Dot-Bomb era, millions of websites failed and through this collective information, it was possible to develop a successful formula.

 

A formula used by R.O.I Media to ensure the success of their websites and their clients’ websites.

 

Highlighted below are some of the modern principles for online success. It is guaranteed that if businesses actually adhered to these principles, 90% of them would be smiling rather than crying.

 

 

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1. The 5 P’s (Prior Planning Prevents Poor Performance)

The key to launching a successful online business is down to proper planning. Before launching any online business you need identify your potential target market and demand.

 

Online Businesses have distinct advantage

over traditional brick and mortar businesses due to the fact that we can identify demand for any industry based on the daily demand indicated in search volume.

 

For instance,

the keyword “cape town accommodation” is searched for ± 350 times a day. Therefore it’s feasible to launch a site that offers bookings for accommodation in Cape Town. The demand is visible in the searches done by users.

 

2. Competitor Analysis

It’s surprising how many new online businesses launch and when asked the question, ‘name your top 5 competitors?’ few can give you a direct answer.

 

By identifying your competitors,

you gain valuable competitor intelligence which can help mould your business model. It’s important to see:

 

How much competition is in your industry?

More competition makes it harder to compete. Sometimes the better angle is to target segments with less competitor saturation.

 

Price Comparison

Customers in this day and age are becoming more and more price sensitive. With the internet, customers are able to shop around for the lowest

 

price within minutes and most of the time they are drawn by a low price. It’s sometimes better to make less profit as opposed to no profit.

 

Don’t be caught off guard.

Identify all your competitors’ prices and position yourself to be competitive and make sure you are able to make enough profit to sustain your business expenses, including marketing.

 

Laura Geller

 

USP – Unique Selling Proposition

This is a vital question that few business owners can answer. What is your unique selling proposition? Simply put, what do you offer that your competitors don’t offer or what do you do better than your competitors.

 

By launching a product range that is not unique

in any way, will not give you a distinct advantage in the marketplace and will set you up for failure.

 

3. Build it and they will come (Traffic)

Many new websites spend far too much time and money on launching a website. Once the site is launched, they do far too little to promote the website and as a result few people come to the website.

 

Being out there is not enough;

you need to actively promote your website online in order to get traffic to the website. Traffic can be generated through SEO (Search Engine Optimisation) and PPC (Pay per Click services).

 

Interestingly,

88% of all internet users use search engines to find what they are looking for. In February 2008, there were nearly 10 billion core searches done in the US alone.

 

 

Search Engine Optimisation

is the process of bringing a website to as high a position as possible in the search results when a user types in a search term in the search engine.

 

 

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