11Oct

Article Marketing

Posted by: franklin kington

Comments Off

Article Marketing

A Newbies Guide To Article Marketing

Article marketing is one of the absolute basics of Internet marketing. Having articles all over the Internet is a marketing method which enables you to invest some time and effort right now and reap the benefits for years to come.

This article will explore some of the advantages of article marketing

and its subtleties in order to help Internet marketers to use it to their best advantage. Anyone who’s been doing Internet marketing for a while knows that writing articles is imperative to the success of one’s on-line campaigns.

Having articles in various article directories

is a great way of providing links back to your site, thus building your site’s popularity.

When a page has many links back to it it helps

to attain good positioning in the search engines. An article directory which has a high page rank is the best place to submit articles to as this helps to boost your page’s rank.

Bear in mind that people take articles

they enjoy and publish them in their ezines and on their websites, further providing you,

the author, with more back links and publicity.

When you have articles of your own posted in article directories you can slowly establish your name as an expert in your niche. People will be more apt to trust your recommendations.

Although it may be tempting

to write a bunch of articles in one day and submit them to a few directories, exercise caution with this.

Why is that?

Because Google is quite sensitive about a sudden surge in traffic to a link. Although we would all love a sudden surge in traffic,may cause Google to de-index your site in order to look in to the reason for the sudden popularity of your site.

It’s better to submit articles every couple of days.

In the process of article marketing, don’t submit an article that is already on your own website. It may be considered duplicate content and you don’t want that!

Google would consider the site

which is higher ranking to be the originator of the article (the article directory) and your site’s page rank may suffer.

Don’t submit PLR articles without making changes!!

There is so much PLR available today (free and otherwise) and it is very tempting to just grab it and use it. Don’t do it. The purpose of these articles is to provide you with a basis for an article.

Read it and rewrite it in your own words.

Duplicate articles could be rejected by the article directories and the directories may just decide to ban your account.

Try to use good keywords

in your article’s title and also in the beginning of the first paragraph. Sprinkle your chosen keyword all over the article as well.

Most article directories allow you to use hyperlinks.

For sophisticated and efficient article marketing try to use anchor text that relates to the keywords you are targeting. This will help you attain a better position in the SERP’s (search engine result pages).

If you are targeting the word “gardening tips”

make sure to hyperlink to your website from each mention of the term in your article. This will help your gardening site be higher in the search results for the term “gardening tips”.

Try to remember that people will be reading your article.

Make it readable for them and don’t just concentrate on the density of your keywords. If people don’t enjoy reading the article, they won’t bother reaching the end of it,

which is where you will lead them to your site

from the ever- important resource box! In summary, article marketing is a very important, even critical, element of Internet marketing. Every Internet marketer should be

making the effort to become proficient

in article marketing and learning how to write decent quality articles in as little time as possible. It will bring in terrific long term results.

Happy writing!

=========================================================================

GET 1,000’s of FREE Traffic to your WEBSITE

Pangea is a crazy, crazy large membership site

(119,000+ members) that easily saves your ads

in a BUNDLE, and then you just explode

them out WITH 1 CLICK!

=========================================================================

« How To Become An Article Marketer

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11Oct

Learn to be sales person

Posted by: franklin kington

4 Comments

Learn to be sales person

Companies spend thousands of dollars every year building product knowledge “Universities”.

First of all they send their sales people to these product schools to learn the features and benefits of their products.

They have them go through the process of becoming

“product” experts, with the hope that the expertise they gain will propel them to sales success.

Unwittingly, they promote and fund a process that ends up creating

“non supportive beliefs” in the minds of their sales people that can actually inhibit their success and lose them both sales revenue and profit margins.

Those beliefs include the following:

Disseminating product knowledge to my prospect will build my credibility and make sales. Also in order for the prospect to understand the value of my offer I must educate them.

Unfortunately, we have found this type of thinking, or

“non supportive beliefs”,

end up creating very difficult selling problems. Once we understand the problems these non supportive beliefs create we can begin to change both our thinking and behavior that will lead us to greater success in sales.

Although being credible to your prospect is important ,

Therefore believe that having them trust you to provide a solution that will limit the risk they take in making a decision to buy from you is much more important.

The way you build that trust is by demonstrating to your prospect, through a complete understanding of their problems,

that you reduce the chance of making a mistake in the recommendation you make.

to gain an understanding of what your prospect needs,

would require us to ask questions. Through your questions, you gain a greater understanding of their situation and thereby lower the risk of making a recommendation that is inconsistent with what they need.

Asking questions about typical problems and understanding the impact they have on your prospect is much more important than giving out information.

Also, we have found that educating your prospect about your value allows them to use your information and recommendations as a way to “shop”

you against the competition,

frequently building RFP’s and RFQ’s around the unique value you have educated them about. This “shopping”

model allows them to get competitive bids built around your recommendations that literally extinguish your value and end up creating sameness.

This “free consulting”

is particularly frustrating and damaging to our technology and intangible service customers.

Educating your prospect may make you feel good

but it will end up being your downfall. It’s a dead end street that will force you to define your difference by a low price!

============================================================

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Article Marketing

Article Marketing

A Newbies Guide To Article Marketing

Article marketing is one of the absolute basics of Internet marketing. Having articles all over the Internet is a marketing method which enables you to invest some time and effort right now and reap the benefits for years to come.

This article will explore some of the advantages of article marketing

and its subtleties in order to help Internet marketers to use it to their best advantage. Anyone who’s been doing Internet marketing for a while knows that writing articles is imperative to the success of one’s on-line campaigns.

Having articles in various article directories

is a great way of providing links back to your site, thus building your site’s popularity.

When a page has many links back to it it helps

to attain good positioning in the search engines. An article directory which has a high page rank is the best place to submit articles to as this helps to boost your page’s rank.

Bear in mind that people take articles

they enjoy and publish them in their ezines and on their websites, further providing you,

the author, with more back links and publicity.

When you have articles of your own posted in article directories you can slowly establish your name as an expert in your niche. People will be more apt to trust your recommendations.

Although it may be tempting

to write a bunch of articles in one day and submit them to a few directories, exercise caution with this.

Why is that?

Because Google is quite sensitive about a sudden surge in traffic to a link. Although we would all love a sudden surge in traffic,may cause Google to de-index your site in order to look in to the reason for the sudden popularity of your site.

It’s better to submit articles every couple of days.

In the process of article marketing, don’t submit an article that is already on your own website. It may be considered duplicate content and you don’t want that!

Google would consider the site

which is higher ranking to be the originator of the article (the article directory) and your site’s page rank may suffer.

Don’t submit PLR articles without making changes!!

There is so much PLR available today (free and otherwise) and it is very tempting to just grab it and use it. Don’t do it. The purpose of these articles is to provide you with a basis for an article.

Read it and rewrite it in your own words.

Duplicate articles could be rejected by the article directories and the directories may just decide to ban your account.

Try to use good keywords

in your article’s title and also in the beginning of the first paragraph. Sprinkle your chosen keyword all over the article as well.

Most article directories allow you to use hyperlinks.

For sophisticated and efficient article marketing try to use anchor text that relates to the keywords you are targeting. This will help you attain a better position in the SERP’s (search engine result pages).

If you are targeting the word “gardening tips”

make sure to hyperlink to your website from each mention of the term in your article. This will help your gardening site be higher in the search results for the term “gardening tips”.

Try to remember that people will be reading your article.

Make it readable for them and don’t just concentrate on the density of your keywords. If people don’t enjoy reading the article, they won’t bother reaching the end of it,

which is where you will lead them to your site

from the ever- important resource box! In summary, article marketing is a very important, even critical, element of Internet marketing. Every Internet marketer should be

making the effort to become proficient

in article marketing and learning how to write decent quality articles in as little time as possible. It will bring in terrific long term results.

Happy writing!

GET 1,000’s of FREE Traffic to your WEBSITE

Pangea is a crazy, crazy large membership site

(119,000+ members) that easily saves your ads

in a BUNDLE, and then you just explode

them out WITH 1 CLICK!

Share this:

Like this:

Learn to be sales person

Learn to be sales person

Companies spend thousands of dollars every year building product knowledge “Universities”.

First of all they send their sales people to these product schools to learn the features and benefits of their products.

They have them go through the process of becoming

“product” experts, with the hope that the expertise they gain will propel them to sales success.

Unwittingly, they promote and fund a process that ends up creating

“non supportive beliefs” in the minds of their sales people that can actually inhibit their success and lose them both sales revenue and profit margins.

Those beliefs include the following:

Disseminating product knowledge to my prospect will build my credibility and make sales. Also in order for the prospect to understand the value of my offer I must educate them.

Unfortunately, we have found this type of thinking, or

“non supportive beliefs”,

end up creating very difficult selling problems. Once we understand the problems these non supportive beliefs create we can begin to change both our thinking and behavior that will lead us to greater success in sales.

Although being credible to your prospect is important ,

Therefore believe that having them trust you to provide a solution that will limit the risk they take in making a decision to buy from you is much more important.

The way you build that trust is by demonstrating to your prospect, through a complete understanding of their problems,

that you reduce the chance of making a mistake in the recommendation you make.

to gain an understanding of what your prospect needs,

would require us to ask questions. Through your questions, you gain a greater understanding of their situation and thereby lower the risk of making a recommendation that is inconsistent with what they need.

Asking questions about typical problems and understanding the impact they have on your prospect is much more important than giving out information.

Also, we have found that educating your prospect about your value allows them to use your information and recommendations as a way to “shop”

you against the competition,

frequently building RFP’s and RFQ’s around the unique value you have educated them about. This “shopping”

model allows them to get competitive bids built around your recommendations that literally extinguish your value and end up creating sameness.

This “free consulting”

is particularly frustrating and damaging to our technology and intangible service customers.

Educating your prospect may make you feel good

but it will end up being your downfall. It’s a dead end street that will force you to define your difference by a low price!

JOIN Europeansafelist with over 17,000 Members

Grow your website faster by using DreamHost as your foundation.

Share this:

Like this:

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