Getting A Better Rank For All Of Your Pages!

 

 

woman reading a book

Getting A Better Rank

 

 

In one of my articles, I discussed how to market your web site link twice. It detailed out how to promote not only www.yoursite.com but how you should also promote your site without the

 

www., like this: http://yoursite.com.

 

This article is to talk about promoting ALL of your pages within your marketing campaign. See, most of us typically only promote the main page on our sites.

Ex. www.yoursite.com. The truth is, your site is much more than just the 1st page right? Well,

 

let’s condition ourselves to promote everything available within your site…

Search Engine Marketing is crucial for all companies who want to succeed online. I’m sure at one point or another, you will hear how

“Optimizing your site for search engines is crucial”.Of course, they aren’t fooling you, it is a crucial marketing tactic but,

what is also crucial is learning how to use different tools to boost your search engine placements once you’ve optimized your site for the web.

So let’s talk about the marketing tactics available to you and implement strategies on how to promote all your pages within them.

 

LINK EXCHANGES:

Link popularity has become a norm for most small companies to implement in their daily promoting activities. Here’s the problem,

most companies that perform link exchanges daily fail to utilize it to their advantage.

For ex. Let’s say you perform approximately 10 link exchanges daily. For each one, you submitted your link “www.yoursite.com”.

What you’ll want to start implementing is submitting 10 different links within your site.

 

Ex Link Exchanges:

 

 

woman sitting reading a book

Getting A Better Rank

 

 

Your  Link #1: http://yoursite.com

 

Second Link #2: http://yoursite.com/resources

 

Link #3: http://www.yoursite.com/services

 

And so on…

A good strategy would be to open up “Note Pad” and create all the links you want to promote.

1) Add each link

2) Assign an appropriate title to each link

3) Create an appropriate description for each link

  For example  Now all you have to do is to copy and paste each link when performing your daily link

exchanges.

WRITING ARTICLES:

Do you write articles to promote your site??? If you do, then you probably have created a “Resource Box” at the end of each article right??? Good,   let’s change the resource box a little.

My site is host to 100’s of Marketing Articles and the 1 thing I notice time & time again is that each author (no disrespect to any of the wonderful authors)

Typically only add the main page of their web site within their “resource box”.

Besides that  let’s say you write articles about “Search Engine Marketing”. At the end of the article, add a link to a page on your site that talks about “Search Engine Marketing” or something similar.

Ex. http://www.yoursite.com/search_engine_marketing.html

 

So with that in mind, try revising all your articles to point to specific pages on your web site.

DIRECTORY SUBMISSIONS:

Submitting your site to directories will give your site long lasting traffic. Not all directories will accept any link from your site besides the main page.

  Also  this is ok though, there are literally 100’s of other directories that will allow you to submit any page you want.

 

Experiment with this and try to change up all your links when your

submitting to directories.

 

I WOULD NOT RECOMMEND : Using anything other than your main page for directories like: OPD Open Project Directory or Yahoo.

So now you have 3 proven marketing strategies on how to improve your search engine placements for all of your pages instead of only your main page.

 To sum up   be creative with this and look for more strategies you can implement this tactic with.

 

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An Easy Promotion Tool with Big Rewards

 

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Best online directories

 

 First of all   To be successful on the Internet with a business, you have to incorporate both online and off line promotion. Here is a small but easy way to do this!

  However If you operate or own a website, then you know that you have to promote both on and off the web. You have to incorporate these two factors in order to be fully successful with an E-commerce business.

I have talked with a few large Internet retailers that gave me an insight into their marketing on the web.

 

We all know that Ebay is the number one auction market place on the Internet today.

 

Millions of dollars are spent each week on this web portal and it continues to grow each day! I am not going to tell you to open up a store and start selling your whole product line

 

Ebay buyers because that would be costly with little to no profit.

 

What I am going to tell you is to put a few top sellers in an auction, either fixed or auction type. This is to gain a large amount of viewers since the product is “hot” and they will want to purchase it.

The key to this ploy is to put links on your auction site that direct viewers to your site that carries your whole product line. When this happens correctly your traffic will Explode and with all targeted viewers.

You might not be making much money with the E-bay items that sell, but if you do it correctly the profit you make from these targeted viewers will far outweight the small profit margins.

 

Give it a try because their is nothing to lose and you will be happy with the results.

 

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Personal Branding

 

 

Best online web directories advatages and disadvantages.

 

Being listed in the directory is free.

 

But when you try to list your site in DMOZ you are in trouble. After you add your site an editor will approved it … or not. And this can take months, even years.

 

So what is the solution ?

 

A good alternative until your site is listed to DMOZ is to submit your site to online free web directories. Submitting site to online free web directories will fast increase your PageRank.

 

PageRank is an integral part of Google’s ranking algorithm,

 Therefore  it get higher PageRank helps towards higher rankings.

 

The PageRank within a website is increased by pages from other sites linking to it, and the higher the PageRank of the pages that link to it, the better it is for the receiving site.

When submitting a site to online free web directories, always take time to find the right category for it. Don’t be tempted to submit it to a category that is higher up the tree than it belongs,

because it won’t be accepted there and, doing so,

could cause unnecessary, self-induced delays.

 

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Website Promotion

 

Tips to get your FREE website promotion!

 

Therefore  there are loads of ways to promote your site for free. In this article you can find some useful tips to drive traffic to your site… at no cost at all!

You’ve put loads of effort in designing a site. You’ve added eye catchers and promotions to grab your visitor’s attention. And now you’re waiting… waiting for those visitors to come.

There are many ways to attract visitors to your site. You could of course spend a lot of money buying advertisements and promotion tools… Why not try it the FREE way first? You have absolutely nothing to lose and everything to gain!

First thing first: when promoting your site, always keep these tips in mind:

 

TIP 1: Persist

Keep your site promotion constant – if you promote your site with persistence, it will catch your audience’s attention.

 

TIP 2: Be patient!

Furthermore you know, Rome wasn’t build in one day, neither is a continuous traffic stream… Try each method to decide what (combination) works best for your site.

 

 

Lot's of writing on a white background

Website Promotion

 

 

TIP 3:

Never put all your efforts into only one kind of advertising – you don’t want to reach the same potential visitors over and over again.

 

There are numerous ways to get your web site seen around the net without spending a dime. Listing them all would probably take hours. I’ve narrowed it down to the ones I think are the most important:

* Get your site listed in search engines en directories. Make sure to check your web site’s ranking to know whether or not this type of free promotion is right for you.

* Trade links with other web sites. Make your link description as attractive as possible. You’ll want people to click it! It’s a good idea to design an button and/or banner for your site to offer to your potential link partners.

* Use free classified ads: post them all around the web. They’ll attract non-targeted visitors to your site.

* Design an attention-grabbing banner and spread it all around the web. There are loads of free banner-exchange services on the net.

Besides that, listing them all would take hours, that’s why I’m not going to. The above ones will be a good start. Just give them a try, and you’ll be amazed. (Use an ad tracker to find out which free traffic generating system works best for you.)

And remember… the best thing in life are free!!

 

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Why interactive media designs, content development, and search engine optimization go hand-in-hand for the success of an online business.

 

Where to go next once your site is ready to go live.

 

It never ceases to amaze me how much money an individual or corporate company is willing to spend for a fantastic web site. You know which ones I’m talking about; those web sites that make thing appear or disappear,

have revolutionary designs, make sound, play music, make things move about and sometime talk back to you. Hey, I’m just as guilty as you are, I like surfing them too.

Most web site owners want you to enjoy the experience on their site and pay well for you to have that gratification, and at the same time hope you purchase or download what the website is promoting.

However many individuals and companies end up ignoring what may be the most crucial ingredient to the success of their Internet marketing. They underestimate the importance of web designs that work collectively with high-quality search engine optimization,

 

Therefore fail to understand the ranking process.

 

Just to give you a quick example of what I’m talking about, earlier in my career I worked for an interactive media company that was selling video advertising online.

They spent a huge amount of money hiring excellent designers and programmers to enhance their product and make it very appealing to the public, but failed to spend any money optimizing the website for their particular target audience.

So while they sat back and expected their target audience to miraculously find their site on the World Wide Web, another interactive company with the same product and quality web site optimization, made a lot of money;

consequently running the company I worked for out of business.

Blending artistic talent with complex technological skills, interactive media designers are always finding new, undiscovered ways to manipulate code to work jointly with content and search engine algorithms .

It is critical for any personal or corporate site owner to take into consideration the importance of excellent search engine optimization which determines a site’s visibility and how well it will rank

Most important in search engines directories.

There is no overnight guarantee or quick fix for high ranking sites, however developing great designs with product conscious content along with quality target audience (SEO) is the key to online marketing success.

 

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You’ve Got A Site — Now What?

 

So you’ve got a website ready to go and you want to get the word out to either make money on it or promote it so it’s the most popular page of it’s kind. Now what?

Well, the first thing you should do is double check to make sure the site is as search engine friendly as possible. Go ahead. I’ll wait. Done? Perfect. So, now it’s easy for the search engines to find and categorize it once they do find it.

Time to get that website where it can be seen.

One of the most common ways to get a site’s pressence known in through Pay-Per-Click campaigns. They will assure you that the most qualified and targetted visitors come to your website. Keep your keyword and phrases as relevant as possible.

If you keep your bids low it can be a profitable campaign when it targets the right audience. Keep track of the keywords people are clicking on to go to your site as well. This can tell you if you’re targeting the right people or if you need to change your ad approach.

Yahoo and Google are two very popular websites to do PPC campaigns on. There’s numerous articles on the benefits and banes of PPC, and though it’s not the focus on this one, it’s usefulness to site promotion can’t be simply disregarded.

Posting on forums is another way to promote your site.

Do it specifically on forums with a topic relevant to your website. Check the TOS and make sure you can do it there first though. Simply placing our web address in your signature can create clicks through the forum,

as well as create backlinks for your site.

If the forum has a high Page Rank in Google it will work out even better for you. The main benefit of this is the backlinks your posts create which some search engine “spiders” deem gradually more important as they find your site linked more and more in different places on the internet.

On the idea of linking,

reciprocal linking is another way to promote your website. This just means trading links with someone by putting a link on your website to them and they put a link on their website to you. Websites like Link Market and SEO Link Exchange are designed for just this purpose.

As long as you keep the sites linking to you and from you relevant to your own site it should be just a matter of time before the search engine spiders find your site. The old fashioned way of emailing the webmaster of the site’s can do it for you as well,

but web services like the aformentioned ones, get rid of smaller steps that might make it harder to get linked using simple “Accept”/”Reject” buttons.

I hope this helps get your site to the top of the search engines.

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