Search Engine Marketing

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Getting A Better Rank For All Of Your Pages!

Getting A Better Rank For All Of Your Pages!

 

 

woman reading a book

Getting A Better Rank

 

 

In one of my articles, I discussed how to market your web site link twice. It detailed out how to promote not only www.yoursite.com but how you should also promote your site without the

 

www., like this: http://yoursite.com.

 

This article is to talk about promoting ALL of your pages within your marketing campaign. See, most of us typically only promote the main page on our sites.

Ex. www.yoursite.com. The truth is, your site is much more than just the 1st page right? Well,

let’s condition ourselves to promote everything available within your site…

Search Engine Marketing is crucial for all companies who want to succeed online. I’m sure at one point or another, you will hear how

“Optimizing your site for search engines is crucial”.Of course, they aren’t fooling you, it is a crucial marketing tactic but,

what is also crucial is learning how to use different tools to boost your search engine placements once you’ve optimized your site for the web.

So let’s talk about the marketing tactics available to you and implement strategies on how to promote all your pages within them.

 

LINK EXCHANGES:

Link popularity has become a norm for most small companies to implement in their daily promoting activities. Here’s the problem,

most companies that perform link exchanges daily fail to utilize it to their advantage.

For ex. Let’s say you perform approximately 10 link exchanges daily. For each one, you submitted your link “www.yoursite.com”.

What you’ll want to start implementing is submitting 10 different links within your site.

 

Ex Link Exchanges:

 

 

woman sitting reading a book

Getting A Better Rank

 

 

Your  Link #1: http://yoursite.com
Second Link #2: http://yoursite.com/resources
Link #3: http://www.yoursite.com/services
And so on…

A good strategy would be to open up “Note Pad” and create all the links you want to promote.

1) Add each link
2) Assign an appropriate title to each link
3) Create an appropriate description for each link

  For example  Now all you have to do is to copy and paste each link when performing your daily link

exchanges.

WRITING ARTICLES:

Do you write articles to promote your site??? If you do, then you probably have created a “Resource Box” at the end of each article right??? Good,

let’s change the resource box a little.

My site is host to 100’s of Marketing Articles and the 1 thing I notice time & time again is that each author (no disrespect to any of the wonderful authors)

Typically only add the main page of their web site within their “resource box”.

Besides that  let’s say you write articles about “Search Engine Marketing”. At the end of the article, add a link to a page on your site that talks about “Search Engine Marketing” or something similar.

Ex. http://www.yoursite.com/search_engine_marketing.html

So with that in mind, try revising all your articles to point to specific pages on your web site.

DIRECTORY SUBMISSIONS:

Submitting your site to directories will give your site long lasting traffic. Not all directories will accept any link from your site besides the main page.

  Also  this is ok though, there are literally 100’s of other directories that will allow you to submit any page you want.

Experiment with this and try to change up all your links when your submitting to directories.

I WOULD NOT RECOMMEND : Using anything other than your main page for directories like: OPD Open Project Directory or Yahoo.

So now you have 3 proven marketing strategies on how to improve your search engine placements for all of your pages instead of only your main page.

 To sum up   be creative with this and look for more strategies you can implement this tactic with.

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Search Engine Marketing

 

 

Search Engine Marketing 101

 

Search Engines are one of the most popular methods of finding information in the 21st century. Gone are the days of opening an encyclopedia to find the answer to a question or skimming the yellow pages to locate a local specialist. Search engines are helping us tackle every conceivable problem that we happen to face in our daily life.

Need to do research on the Civil War? Car having problems? Shopping for a new microwave? Curious about evolution? The possibilities are only limited by your imagination. Search Engines provide a means to possibly answer any question that anybody has at any time. So how can this help us in promoting our business?

To start, let’s discuss how search engines work, without boring you with too much computer tech babble. Search engines consist of a number of very sophisticated software programs that gather and organize information from the internet.

The first important program is called a “robot spider” that is used to index, or “find” pages posted on the internet. The search engine then uses an algorithm, or mathematical equation, to determine how important a web page is in relation to a particular word or phrase (referred to as keywords or keyword phrases.)

Let’s use an example to better understand this concept. Say you went to Google.com and entered the words “los angeles pizza”. The results shown by Google will be shown on your screen. The results are numbered starting with #1;

Google is telling you that, based on its very sophisticated mathematical equation, that the number one listing is the most relevant web page for the words “los angeles”. Hopefully, that # 1 listing will provide you with the information you are looking for.

Now imagine if you were a pizza shop owner in Los Angeles, and your websites home page just so happened to be that # 1 listing on Google. You don’t have to be a rocket scientist to see how this listing is an important marketing tool for your pizza business.

Now, before you jump out of your seat, hold on, because it gets better. Another software program the search engines use has the ability to keep track of how many times a word or phrase is being searched. This is where the dynamics of search engine marketing really start to shine.

In traditional marketing, like television or radio, demographics are used to determine what audience you should target your business to. A commercial for a kid’s cereal would probably be shown during a children’s television show.

TV companies would charge more for an ad spot that ran during a show that attracted more viewers for a specific “target market”. Super Bowl ads are the most expensive because the program attracts the attention a millions of 18-35 year old men who tend to spend quite a bit of money on consumer products, thus the crazy amount of money that is spent of advertising.

With search, however, the information that is collected helps us target our websites (which are a basically commercials that run 24 hours a day) to a more specific audience; we can actually pinpoint roughly how many people searched for the words “ford mustang parts”. Now if you are someone who sells ford mustang parts, this information is very important to you.

Ten years ago, the only way of marketing your business would be to purchase advertising that probably targeted a large number of people, usually in a car trade magazine. You would have a good idea about your audience, but you didn’t have any real numbers of how many people were looking for your product. With search engine marketing, it’s possible to focus marketing campaigns on just people that are actually looking for the products or services you sell, saving you precious time and money that would otherwise be wasted on those not interested in you.

This is why search engine marketing is especially important to the small business owner, who usually does not have deep pockets to spend on marketing and advertising to begin with.

Search Engine Marketing has taken the business world by storm, and has propelled search engines like Google to become huge, billion dollar corporations through their advertising revenues. Traditional media has begun to transform as the barriers between television, radio, print, and the internet begin to blur.

The internet has introduced a new performance-based marketing and advertising platform that will spill over into these other forms of advertising. Understanding the actual process of marketing your website through these search engines is crucial in understanding how the marketing industry is evolving and changing in the new century.

Eric Hebert
evolvor

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What is Search Engine Marketing?

 

 

What is Search Engine Marketing?

 

If you are a website owner, you already understand the importance of keywords and advertising in search engines. In order to make sales, websites must use the latest advertising technology geared toward the internet. These methods include search engine optimization and search engine advertising (pay per click) and are necessary for success in any online venture. Together they are known as search engine marketing.

Search engine optimization consists of a variety of techniques to increase the rankings of a website in search engines. Search engines base rankings on a number of factors that determine relevance of a site and where they will go in their search results. The search engines use spider programs which search out websites and, using algorithms designed by the search engines, gather all sorts of information from the website.

Some considerations in the algorithms consist of things like age of site, how often the site is updated, content, links, and many other things. Search engine giant Google uses PageRank to measure sites, with 10 being the highest ranking which is given to very few sites. If your site has a 4 or 5, that’s pretty good.

Search Engine advertising or Pay per Click advertising is another tool used in search engine marketing. By advertising directly with the search engines, a site will be given higher ranking in search results. Search engine marketing also gives exposure to a site based on content, so the site appears in search engines when users are looking for a particular product or keyword.

This targeted searching and advertising is dominating consumer spending. In 2003, $2.5 billion in sales came from search results, and that number is expected to grow 25 percent this year to $3.2 billion.

Employing these methods of Search engine marketing will increase your sites visibility in the search results. Both parties win using search engines. For advertisers using the best techniques of SEO, they will gain visitors who are looking for their specific products or services.

When their business is put into the search engine, visitors are more likely to visit the site specifically for their services. Research also shows that when visitors come to a site through a search engine, they are typically more motivated to buy.

There are much more to these techniques than listed above. Search engine optimization itself is very detailed and complicated. To truly optimize your site, it is important to hire editors who specialize in SEO. And advertising too requires knowledge of the industry. It is very important to follow the search engines guidelines to the letter to avoid being penalized. A company that provides exclusive search marketing services will do everything from keyword selection to monthly maintenance.

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Why? – Search Engines

 

 

Why? – Search Engines

 

the Search engines enable to their visitors to enter a specific word or term, known

as keywords. Once submitted, all pages containing those keywords that can be found

in the search engine’s directory are listed on the search engine result pages.

 

What is a search engine?

Here I am going to define the Search engine with respect of two view as given below :

1. In the respect of Visitor (Who want  getting best results)
2. In the respect of Website (Who want make best results)

In the respect of visitorthe Search engines enable to their visitors to enter a specific word or term, known as keywords. Once submitted, all pages containing those keywords that can be found in the search engine’s directory are listed on the search engine result pages.

In the respect of website who wants listing to search

engine a search engine is a website such as Google on which people can search for other websites on the Internet. Search engines do not include sites manually, but  have an automated “search engine spiders” that “crawls” the web through links. If your website has just one link to it, it will eventually be found and indexed in a  search engine. The term “search engine” is often used generically to describe both crawler-based search engines and human-powered directories.

There are two type of  Search Engine:

1. Crawler-based search engines
2. Human-powered directories

These two types of search engines gather their listings in radically different ways.

Crawler-Based Search Engines

Crawler-based search engines, such as Google,

create their listings automatically. They “crawl” or “spider” the web, then people search through what they have found. If you change your web pages, crawler-based search engines eventually find these changes, and that can affect how you are  listed. Page titles, body copy and other elements all play a role.

Human-Powered

Directories

A human-powered directory, such as the Open Directory, depends on humans for its listings. You submit a short description to the directory for your entire site, or editors write one for sites they review. A search looks for matches only in the descriptions submitted.

Changing your web pages has no effect on your listing. Things that are useful for improving a listing with a search engine have nothing to do with improving a listing in a directory. The only exception is that a good site, with good content, might be more likely to get reviewed for free than a  poor site.

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