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Make Money Marketing to Marketers

 

 

 Many on line marketers sell all kinds of goodies to make it easier for other marketers to make a buck.

 

Marketing to other marketers to make it easier to make money is great but many of the buyers never use the products and just try to pawn them off on other marketers.

 

So you wind up with all these people selling scripts, programs, e-Books, and more to other on line marketers and they profess how great they are without ever using them.

 

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They are just trying to make a buck

as an affiliate of someone

else’s idea.

 

     First of all   I am all for new marketing ideas especially the ones that automate tedious tasks. I love submitting articles and use an auto submitter. RSS feeds provide news to my sites.

 

Automatically creating links to Clickbank items based on keywords in my blogs is a godsend.

But, to me, if people don’t use these products and just pimp them to others, they are missing out on the long term benefits for a quick buck.

 

I admit that I have done this in the past and may do it again in the future – but – I only sell products that I actually use and approve. That way I can actually vouch for them since I have used them and can speak from personal experience.

 

 

 

 

Personally, I prefer to market to the average Internet Joe. I market to people who are looking for a deal on a credit card (and I use a super script to keep my site current).

 

  Therefore  i recommend hotels in Thailand and can speak from first-hand experience.

Also i post links to hotels in Thailand forums and also have 6 Thai affiliate hotel sites.

 For instance I also write articles about Thailand and list my hotel affiliate links in the author’s resource box. These are pretty easy to write since I have been traveling to Thailand for over 30 years.

 

  However I also write the occasional marketing or credit article to get some traffic to those sites. I have about 10 article sites and advertise on those sites that others submit their articles to.

 

 

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I would rather make a few bucks marketing a product to people who are actually going to use it instead of marketing to someone who is only going to try to sell it to someone else.

 

All of this is just my personal opinion. There is nothing morally wrong or illegal of marketing to marketers. I use many of the items that are up for sale, especially those that make my life a little bit easier.

 

The one thing that I do object to is the folks that market to others and make false or misleading statements indicating that they use the product and how wonderful it is when they have never used it and just want to make a buck.

 

Anyhow, keep coming up with all those great products that marketers can use to make our lives easier. Just market them honestly.

 

Local networking events

 

eye glass a cup books on table

Local network

 

 

Build your business network by talking to EVERYONE you meet and then keep a catalog of names, contacts and resources. When you find yourself in a bind and need to dip into your resource pool, you will be prepared. Keep in touch with these people,

and talk to them to find out what new information, job or contacts THEY have acquired.

Have you ever been invited to a networking breakfast? Or a networking lunch? These may should sort of strange to the person who has never been to one before,

 

But these types of situations are key to moving yourself to talk with others about what you do,How you do it, and what you provide in the form of services and products.

Many areas have their own type

of networking events

These include business meetings to talk about the economy, or business meetings to set new ordinances for the local surroundings – everywhere you have people; you have the opportunity to ‘do’ additional networking.

 

The more people you know and talk with the stronger your network of business contacts and customer contact is going to become.

 

 

 

a man writing in abook

Local network

 

 

The first step to successful local networking

is going to involve doing it

You need to get out there, and be where other business owners are, or at least where large groups of people are going to be found. Next, you need a good opening question. The best question you can ask a person when you are networking is,

 

What do you do? This is not only going to open the door to talking with another person, but also it is going to open the door for that person in turn to ask you what you do – which is just what you want them to ask you!

 

Networking should be done in conversation when you are in situations where you don’t know someone all that well. Business cards are often given out, and passed around. If you are heading off to a club meeting, or a networking business affair,

 

 

 

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you should also have marketing materials with you,

Such as a brochure or some type of printed matter to show and tell others what you do. As others find your materials handed to them, or presented on a table of information, they have something tangible to take with them, read later, and to think about later.

 

Collect phone number, emails and

information about other businesses

As you collect information about others, you will soon learn that you can use this information after you are back at the office, back at your own business. Create a marketing package for each individual that you have met. Mail out the information with a personal note from you,

 

that it was great talking with you,

And you just wanted to share some additional information about your business with them, in case they ever have a need for a product or service that you provide. This is very straight marketing, after the initial networking event, make it work for you!

 

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Why Educated Consumers are Better Customers

 

 

 

Educated Consumers

Not too long ago, a colleague asked me why we invest so heavily in consumer education. We have made a conscious decision to spend marketing dollars on consumer education for a very simple reason. Educated consumers are simply better customers.

 

Lets take a closer look at why educated consumers are better customers.

 

 

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Less Technical Support.

1.) Educated consumers require less technical support. The reduced technical support results in lower overhead costs. Often educated consumers can further reduce the support burden by assisting or educating other customers or potential customers in forums, newsgroups, user groups or elsewhere in an industry community.

 

Often users with a strong technical background or understanding will often assist in the forums and provide users technical support. The result: an educated consumer is a happy and helpful customer.

 

Easier Sales.

2.) Generally speaking educated consumers have a better understanding of the technology, how it can be used and how it will benefit them. A customers understanding that an application will result in saved time, can easily justify the software’s expense. Cost becomes less of an issue when long-term value is understood.

 

 

 

 

 

Reasonable Expectations.

3.) I hate to say it, but back in 1996 when we started out, consumer ignorance resulted in unrealistic expectations. Consumers purchased expecting that software would do their dishes and vacuum. Regardless of how well the software did what it was designed to do, if a customer expects it to do something else, they will not be a satisfied customer.

 

Educated consumers have realistic expectations and understanding of what can and cannot be accomplished.

 

 

Kinds of Consumer Education

1. Articles.

Educational articles not only propagate the success and understanding of a technology, but well written articles will often establish the writer as an industry expert.

 

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Example http://www.feedforall.com/newsletter.htm (on the bottom)

 

2. White Papers.

Real world examples of how other users are using software to resolve problems or save time are often great illustrations of technology in action.

 

Example http://www.notepage.net/whitepapers.htm

 

3. PPT Demonstrations.

Power point presentations not only assist with user education, but also can be used by User Groups to further evangelize and educate potential users.

 

All in all, educated consumers result in a happier user with realistic expectations. Ignorance often results in dissatisfaction and unrealistic expectations while education leads to long term happy and helpful customers.

 

 

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