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The Benefits  Of Using RSS To Make Money Online

 

 

 

You probably know that RSS

stands for

 

“Remote Site Syndication”, but what does that really mean to you as a marketer and more importantly can you use RSS to make money online?

 

As you keep reading you will learn to understand the benefits of using this recent technology in your internet marketing efforts to increase traffic and profits.

 

 

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Plainly put, RSS feeds are printed in XML, a unique mark up dialect much like html. That means that they have mechanisms included that detect structures in a file. The structures identify the content and how that content will be displayed inside that file.

 

RSS is what makes big newscast websites feasible: RSS documents are used to generate a data feed which will send headlines, links or virtually any other portion of information to a channel viewer application, regularly called a news reader.

 

These readers are subscribed to certain RSS feeds and constantly check them, alerting the user when any new information has been added to the RSS feed.
So, how can you use this to your benefit in internet marketing?

 

 

 

Here are the most common ways to integrate RSS feeds into your marketing plan:

you can use RSS to replace any email marketing you are presently doing, use RSS feeds to increase traffic to your blog or web site or build your own RSS feed so your messages and information show up on thousands of websites, blogs and desktops via the internet.

 

While many marketing experts will agree that email marketing isn’t over, with the advent of increasing spam complaints and filters coupled with the danger of viruses originating from an email, more and more people are wary of even opening your email.

 

With RSS, your email won’t ever get filtered and have a greater chance of actually being read vs. a normal email and your marketing outcome can only be better when people actually read your messages. You can even incorporate autoresponders in conjunction with RSS.

 

 

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With RSS feeds on your web site or blog allows you to add dynamic theme related content to your web pages making your web site or blog very popular with the search engines. The constantly updated content is just what the search engines desire and helps increase your search engine ranking with more traffic driven to your page.

 

Possibly the best way to use RSS to help your online marketing goals is to establish your own RSS feed.

This way your information will be available on any website that is using the RSS feed you are supplying that information to. There’s even automated software to submit your RSS feeds to the different directories that furnish the feeds to people using them as described above.

 

RSS is still a relatively unknown technique of increasing traffic to websites, but is becoming more accepted every day. As an internet marketer, this is a great opportunity to benefit by this this new technology before all the online gurus start taking advantage of RSS.

 

There is a lot of information on the internet pertaining to RSS and how to use it as a tool in marketing. The basis of this writing is only the tip of the iceberg to get you aquanted with Remote Site Syndication, and yes you can make money with rss!

 

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Affiliate Marketing Rules

 

 

laptop and glass of water

affiliate program

 

So you have been wanting to get into affiliate marketing, and want to know the rules. You have your website and or blog all set up and ready to go. You have chosen your niche and market that you want to promote and make money off of.

 

You just need links to start

making money.

Promoting other’s services and products is not something that is difficult to do. However, you will find that with all of the many companies that offer affiliate programs, and referral options, they all have their own rules that you must follow.

 

Affiliate marketing is pretty

 

easy to follow,

that is unless you have many different programs that you are a part of. When you start getting so many that you cannot remember the rules, or the guidelines that you have to follow, you might have a problem.

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This is because the rules for   affiliate programs

are as different as the companies.

 

Each company is allowed to make their own rules. However, you might see many similarities. That does not mean that they are copying one another, or cloning their affiliate program so to speak, but yet it means that they have the same rules.

 

Affiliate marketing rules can

be so very different.

They can range from not mentioning the brand names that they sell anywhere on your website, to not have that particular market in your website URL. Because they are so different for each program and company that you promote,

 

you are going to have to be sure that you read each one well and make sure that you understand it fully. If you all ready have your URL for your website, you may not be able to participate in some of the affiliate programs.

 

This is because you will not meet the

requirements for the rules.

 

Another rule that you are going to see often when you are into affiliate marketing is the page rank rule. Some of the companies that will allow you to promote their services or products will not want you to have a higher page rank than they do.

 

Phone and laptop

affiliate marketing

 

 

Nor will they allow you to have a

website that is higher in the

search engine rankings.

For example, if you were promoting coffee, and you wanted to become an affiliate for Folgers coffee. Your website would not be able to come up above the official Folgers coffee website in the search engine results when coffee,

 

  Folgers coffee is used as

the search term.

The companies that have this rule in place for their affiliate marketing programs feel as if your website were higher than theirs for the product that they are selling, that it would hurt their business tremendously. And, it just might.

 

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They would rather have the

straight sales any day,

than the commissioned sales. Who wouldn’t? Keeping a spreadsheet of the affiliate marketing programs that you are a part of and their rules is a great idea. This way you are never confused and know just where you need to stand to be a part of that program.

 

This is the best thing that you

can do for your affiliate

marketing business.

Not only that, you will also find that some of the sites that have broken rules and have been caught have resulted in law suits. Cover your tracks and make sure that you are following the rules that are set by that company for the best results.

 

You will also find that there

is a thing that is called

affiliate marketing software.

If you can find a program that fits your needs and will help you keep everything straight, you may not have to worry about keeping track of them yourself. Use your software to keep track and make sure that you are doing your affiliate marketing the right way.

 

Your efforts will pay off eventually, and you will be glad that you went by the book and followed the necessary affiliate marketing rules.

 

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How to Get your page Rank

 

 

people setting at a table with laptop

your web page

 

The words that display in the top of your web page, is one of the most crucial elements on the page as far as the search engines go. When you do a search for something what do you type in the search field?

 

Unless it’s a company’s specific name,

you type in a keyword or key phrase like “men’s cross training air sneakers”. A very common mistake is to put your company name in the page title. Sometimes it’s appropriate, but for ranking purposes, uses a concise description of your page with a prime keyword from that page.

 

Bonus Hint- Start your first sentence

with that same keyword!

Content Quality You’ll surely find as many opinions about content as there are about politics. Take away the extremes and you’ll find the meat is the same. To increase your rank, you have to have searchable content, and it must be quality.

 

What is quality? More importantly,

what do the search engines

think is quality?

The answers depend on your site and position on the internet. However, all quality content shares some characteristics.  It’s useful information about your products or service. Don’t throw random free, generic, carbon copied stuff from the web onto your site.

 

Use some thought and creativity.

Build copy around different aspects of your target. LOOK FROM A NEW PERSPECTIVE
If you have a site about restoring classic cars, make a page about the evolution of headlights over the decades. Add another page about how and where to find hard to find classic parts.

 

Content should be: Easy to follow-

and well written for a human reader, not a search engine. Unique- write it yourself or hire a writer. Varied- Don’t fill your page with the same keyword repeatedly or you risk being considered spam.

 

person on a bed with a laptop

keyword densities

 

 

Examine the keyword densities

of your keyword

in the top 10 listings it returns in a particular engine. Stay within that number.
Take a few more evenings or weekends and improve your ranks by

doing some research and digging,

 

and applying that invaluable knowledge

strategically to your web site.

 

KINDS OF SEO RESEARCH you can do to win

There are SEO companies online who offer various reports that can save you a lot of the legwork. Even the simplest of tasks can be too time consuming when you need to focus on editing your pages.

 

For example, finding your current rank,

if any, in all of the major engines for all of the keywords you want to rank could take a day on your own. Some other types of reports available are: Keyword Research- A list of keywords you or I might make sitting down with a pencil and paper is a good start.

 

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The important word here is “start”.

That list is dozens of revisions away from completion. It will expand and contract many times as further information is gathered. Are your words focused and targeted enough so you’ll attract qualified leads?.

 

Are there related words and phrases

that you haven’t thought of?

What words does your competition have throughout their pages? And most importantly, are the words you’ve chosen actually being typed into search engines? You can find many different levels of keyword services from simple analysis of your existing pages .

 

to research and development of an

entire list ready for use

in your pages,

Adwords or PPC campaigns. Competition Research- Who is ranking now? Who is in the positions where you want to be? .Examine your competition’s pages with a microscope. An Understanding of those you want to outrank gives you a working outline to revise your own.

 

 

(Do NOT copy their content.)

Focus on trends, keywords, densities, titles, page elements… their pages, structures and their links. On Page Optimization- A report like this analyzes the words in the elements on your page like titles and boldface or headings as well as your body copy, and link text.

 

 

phone and paper on a table

page ranking

 

 

 

It also tells you information

about keyword density.

Earlier I mentioned that using a keyword too many times on a page could be considered spam. An analysis like this will show how many times each word, word pairs and groups of words were used on a page and what percentage of all the words they are.

 

A report on a high ranking competitor’s

site will give you some insight

into a page.

that is successfully ranking for keywords you want. Off Page or Link Reports- As soon as you start learning about search engine optimization, you’ll understand what a key role good quality links play in determining rank.

 

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These types of analysis will show

who is linking to you,

or even better, who is linking to a ranking competitor. You can get some ideas of sites to list with and an approximate number of links of a particular quality that you’ll need to rank.  TAKE SOME ACTION- a few well researched changes can give you a boost.

 

If ranking and on-line presence are crucial,

then find a respected, recommended and experienced search engine optimization professional. The same logic that tells you to go to the doctor when aspirin doesn’t do the job also applies to this situation.

 

If budget is constricting,

your keywords have

little competition,

or you’d like to improve your presence to the best it can be without employing a professional then you’d be surprised what a little knowledge and time can do for your ranking.

Applying the same techniques every few weeks and keeping your site fresh will put you a level even higher above the rest.

 

Remember, many variables and

factors are considered

that given varying weights by different engines to determine where you rank. A brand new site, no matter how optimized it is usually doesn’t show any rank in Google until it miraculously appears about a year later.

 

 

Older sites of more than a few years

often take the top ranks for

competitive words.

Don’t be discouraged. The simple SEO methods you read about online or in publications can give your site a stronger presence, but will achieve far better results for you if you employ some smaller, budget based intelligence and research.

 

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Everybody would love to make lots of money quickly, working from home, and only doing a few hours of work per week. I’ve spent the past two years trying to find a great way of doing this. Only over the course of the past few months have I found any

 

“Get Rich Quick”

 

programs worth buying. I’ve been trying to make money online for a long time. I had a few small websites, but they never made much more than a few hundred per month. It was easy money and didn’t require much work on my part, but I knew there were people out there doing better than I was and I knew I could do as well as them.

 

 I’ve seen a lot of “get rich quick” programs. Most of these people make claims about earning $2000/day with Google or something similarly insane. Almost all of these people are complete liars. Even if they were making $2000/day with Google AdSense,

 

it’d be because they had high- traffic websites with a lot of quality content.

 

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 Because in one whole month, I never even made half of what they promised I’d make daily with their programs. Maybe you’ve already been scammed by one of these fraudsters. Anyway, I finally got sick of what was being offered.

 

I decided I’d look through the all of the “get rich quick” programs I could find and see if there were any that were actually legitimate. I found that there were owners selling their programs for well over $100, but the information in them could be found almost anywhere online for free.

 

 

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Additionally, they all contained out-of-date information,

had no e-mail support, no money back guarantees, and broken links in the downloads section.In conclusion, almost all of the programs I found were completely useless. The owners knew it,

 

but they couldn’t care less about their customers since they didn’t offer refund policies!

 

Amazingly, while looking through all of the programs,

 

I actually did find a few legitimate programs. They were run by ordinary people like you and me, and they had found some great methods of making money from their home by doing very little work.

 

I spent some time working with those programs,

 

and my income is now ten times what it used to be. These programs provided a large amount of great information on how to make extra money on your computer doing very little work. Numerous customers had provided great feedback and reviews for their products.

 

Many of them have started to make money just days after buying!

 

Their programs have excellent prices, and the authors have a group of paid staff who are dedicating to helping you or providing assistance if you need any. I must say I was amazed! If you do decide to purchase any of the programs listed below,

 

 

I recommend you join quickly.

 

Most of the owners tell me they are getting an overwhelming number of sales and plan on raising prices in the near future, so order while prices are still low!

 

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How to Drive Traffic To Your Web Site

 

man and woman sitting at a table in front of a window

How to Drive Traffic To Your Web Site

 

One of the most popular questions I get when I speak about online marketing is how to drive more traffic to a web site. Eight different techniques for doing just that are outlined below. Save this article,

 

and refer to it for additional ideas whenever you try to expand your online marketing campaigns:

 

 

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Eight different

 

Business Blogging. Start a blog for your business and update it on a regular basis. A business blog is an excellent tool to toot your own horn, let the world know about your new products,

 

and tell your target customers why they should do business with you, rather than your competitor.

 

A business blog is also a great tool for attracting potential customers to your blog and your web site.

 

– Search Engine Optimization (or SEO). SEO is the process of modifying web page content and meta-information to improve the search engine ranking of the page.

 

Successful search engine optimization will greatly increase the number of visitors that come to your web site since over 70% of people who are looking for products and services use search engines to locate them

 

Article Writing and Publishing.

 

This is another great way to drive traffic to your web site. When you write and publish your articles, other web site owners pick them up and publish them on their web sites, while giving you a link back to your web site.

 

 Newsletter Publishing.

 

Keep in touch with your clients and potential clients by sending out a newsletter on a regular basis. Every time you send out a newsletter, don’t forget to invite the subscribers to visit your web site.

 

 

people looking at a laptop

No-line Marketing

 

Online Networking.

 

Mention your web site address in your signature when networking online. Make sure that your web site is prominently displayed on the page,

 

provided to you by every online networking service that you participate in, so that your fellow networkers can visit your web site.

 

 E-mail Signatures.

 

Every time you send out an e-mail to one person, you have a chance to get an extra visitor for your web site. When you send an e-mail to a mailing list, you have a chance to spread the word to even more potential customers.

 

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All you need to do is to append a signature to every outgoing e-mail message. Make sure that the signature contains a powerful tagline that invites the readers to click on the link and visit your site

 

Pay Per Click Search Engines.

 

Here you can control exactly how many new visitors you want to get. There is a catch, though — you have to pay for every click to your web site. Make a budget and stick to it an make sure to monitor your account – those clicks add up fast.

 

 Affiliate Marketing.

 

An affiliate program is another way to drive traffic to your web site. Your affiliates are your commissions-only sales people who make money when they sell your products. They drive traffic to your web site in exchange for commissions on sales.

 

 

Today I have discussed eight different ways of driving traffic to your web site. Which techniques are you not using yet? Take one of the techniques and incorporate it into your marketing plan.

 

You will get a whole new pool of web site visitors coming to your web site.

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With learning about online promotion, there is so much information out there about “what you should be doing” to promote you business. This tutorial will be to inform you about what you SHOULDN’T DO!

 

What are (FFA’s) Free For All Sites & Link Farms?

These types of sites can be recognized by their one purpose. To list 100’s, maybe 1000’s of “One Line Ads” on all on one page.

 

 

What was the initial purpose?

 

A few years back when this form of promotion was very popular, everyone was posting their one line ads on these types of sites for more traffic to their site and a better “link popularity”. It was soon realized that “FFA” sites don’t do either.

 

How can adding a small, one line ad accompanied by 100’s of others that isn’t related to each other benefit you???

 

THEY CAN’T!

The only people they benefit are spammers…

Here’s why!

 

Once you submit your one line classified ad, you automatically give the owners of the FFA sites to send you messages. At the same time, there are 1000’s of marketers who are gathering your e-mail to do the very same thing.

 

FFA’s are like being in heaven to spammers…

 

Honestly though, have you ever spent the time to visit a site from these lists?

 

Do you honestly want to ruin your e-mail just from posting one time??? I guarantee you that your inbox will be full within a matter of weeks.

 

On another note, Google is actively searching these FFA sites and penalizing them. They offer no use to visitors. Please do your business a favor, never list and FFA sites on your site, you might be subject to being penalized as well from Google.

 

Once that happens, you’ll be spending most of your time trying to recover from the loss.

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The Importance of Web Video

 

 

 Marketing  and  Optimization

 

If you are in the competitive field of Internet marketing, Than you have probably realized that you must have the most current and technologically advanced methods of promoting your product

 

While many Internet marketers rely solely on text marketing, There are some that are moving into a modernized way of marketing. This method is through web videos,

 

And it is quickly becoming one of the most vital ways for an Internet marketer to get information about their product.

 

Also service to their customers  But why is web video so vital to the Internet marketer?

 

 

 

 

 

The Important Of videos 

The main reason why web videos are so important to Internet marketers is because it allows them to connect with their. Potential customers on an intimate basis. Since there are so many Internet marketers consuming the web.

 

It is extremely important that you stand out from the crowd. Also another reason why Internet marketing is boosted by web videos is because it sets them apart from the various scams. and other schemes that are surrounding the web.

 

More than likely,

Customer has been scammed by an Internet marketer, Thus many people do not pay heed to the marketing efforts that you put forth.

 

A main reason for this is because you are following the same paths that many scammers have used. Thus, if you want to make a sale and gain the trust of a customer, than you must think outside of the box.

 

 

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The customers

A great way to interact with your customers, and provide them with pivotal information is through using web videos. With a web video you are able to show the customer the product or service in action,

 

without having to use fancy words or tricky sentences. You can be honest and upfront about the product and build a relationship with the customer.

 

This is very important in turning a potential customer, into a purchasing customer.

 

 

 

 

girl siting down typing on a laptop

Internet marketing

Selling The Product

One great way to utilize web video is to simplify the product, Give all of the information that the customer needs in less than three minutes.If you are able to successfully do this,You will help gain loyalty from the customer and they will be more likely to purchase your product or service.

 

Web videos are a great way to interact with potential customers, and also a great way to showcase your product. There are only so many words and photographs that you can use to get your message across, however,

 

when you use video in conjunction with these other two communication methods,You will have a very successful stent at selling your product.

 

They key Internet marketing

They key to becoming a world class Internet marketer is to be honest. give important information and reason with the customers.

 

Allow them to feel that you understand where they are coming from. and how the product will actually enhance their life. And by using web videos,

 

you are able to successfully do this.

Remember always make sure that the product is the star of your video and explain all of the benefits of owning .

this product or using your service.

 

 


 

Web Video Optimization Part 2

 

man standing writing on a doard

Video Optimization

When you film a video,

Than you are more than likely not going to be able to simply upload it in the exact same format that you shot it in. because video files are usually huge in size and would weigh down any web server,

 

which is why you must optimize your web video.Many people who are first getting started in making and distributing their web videos .Do not understand that it is extremely important that they optimize their video for the web.

 

Optimization For video

 

The reason why you must optimize your web video is because you have to have a video that is under a certain size, or it would simply take too long to download,

 

 

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and would cost you massive amounts of bandwidth whenever someone views it. But how do you exactly optimize a video for the web?

 

Optimizing your video for the web begins when you first take your camera out of its case. How you film your video will play a major role in how well it will interact with the Internet.

 

 

Type Of camera

There are several production tips that you must follow if you want to have a video that is perfect for the web. Make sure that when you are filming a video you minimize any type of camera movement. This includes zooming and out, as well as panning over to view another object.

 

 

 

A person holding a mibile phone

Video Marketing

If you do have to move the camera in your video, use a tripod because you will receive smooth transitions, and you can move the camera so slowly that it will not cause a disruption in how the video will be seen.

 

Hot Spots

Another tip for optimizing your video for the web while you are actually filming by using ample amounts of light. Make sure that you stay away from “hot spots,” which are areas of extreme bright white light,

 

but it is very important that you use ample lighting for the individuals in the video to be seen.

After you have filmed and edited your web video, begins the process of optimizing its actual size for the internet. When you are in this process, it is always a good idea to cut the frame rate below 15fps, or frames per second.

 

The reason for this is because when you cut the frame rate.

It allows more data to be stored in each frame thus giving you picture quality. That is much better than if you were to keep your frame rate at a higher pace.

 

 

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Size Of Your Video

Of course. you must also make sure that the overall size of the video fits within the standard requirements for web videos.

 

With all web videos you will want to make sure that they are sized at 320 x 240 pixels. This is the perfect size for the Internet, because it is not too small, or too large. Thus,

 

It is the perfect size for speedy viewing, without loosing the quality of the video. However, make sure that when you re-size your web video,

 

you do not make it any smaller than 320 x 240 pixels .

Because it will make the video so small it will be hard for most individuals to even see clearly what is on the screen.

 

 

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Website Or No Website…

 

 Do you prefer to make money through the Internet simply you do not have sufficient experience or working capital to begin your own online business?

You don’t need cause to concern,as a lot of internet marketing alternatives exist for you to start out with. Among one these choices, and shall I say the most beneficial, is

 

affiliate marketing.

Affiliate marketing allows for the first time internet marketers like you the opportunity to market something online even without owning your own merchandise to sell.

All you’ve to do is to sign on with an affiliate marketing program, which is generally owned by an online merchant or retailer,

and begin picking the merchandises you prefer to promote. As an affiliate, you’re paid from the merchant for your services on an commission base,   yX Media - Monetize your website traffic with us

that’s if you have targeted a visitor to the merchant’s web site and the visitor really  purchases something.  Getting an affiliate in an affiliate marketing program is oftentimes fast and easy,

and since most affiliate programs, signing up costs also free. But in spite of these and all the profits being assured by affiliate programs,

numerous people are all the same uncertain to enter affiliate marketing. Among the reasons why numerous people continue hesitating is the lack of a website to start out marketing

 

his affiliate products with.

This at present leads us to the question of whether a website is expected or essential in affiliate marketing or not.

Many people say that one could do affiliate marketing even without a website to start with. Actually, one can really start promoting and marketing his affiliate products even without a website;

and there exist numerous ways on how this can be done. In truth, many affiliate marketing strategies that leads to success can exist without actually needing a website. Among these strategies are email marketing,

offline promotions, writing e-books, writing ezines and engaging in online discussions like forums, chats, message boards and others.

 

*Email Marketing

 

 

Email marketing, or keeping up email lists, is in reality the most popular affiliate marketing scheme that does not involve the affiliate to keep up a website.

In this affiliate marketing strategy, what you essentially do is uphold a list of the email ads of your potential purchasers and offer them with content that are relevant with the affiliate merchandises and

 

programs you’re promoting.

Content that you offer your contacts with not all of the time be promotional, since several individuals feel such types of email annoying. Instead,

it would be better if you supply them with something educational and just supply little text advertisements that link to your merchandiser site.

 

*Offline Promotion

There are several methods on how you’ll be able to promote your affiliate products offline. One of the most common medium practised for such promotions is classified ads,

leaflets and flyers. Classified ads would broadly speaking work finer likened to the other two since classified ads successful periodicals oftentimes get a broader audience.

 

*Writing Free e-books

Whenever you experience a knack in writing, authorship an e-book could be the better method for you to advance your affiliate products in the absence of an actual website.

Precisely like in emails and ezines, your readers would better value your e-book whenever it’s not overly promotional merely rather informative.

Make certain, however, to create the contents of your e-books comparative to the actual affiliate products you are promoting. And just like in email marketing,

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near the end of your e-book that links to the merchant’s site.

 

*Writing Free Ezines

Ezines are publications or articles that aim to inform individuals about a particular topic. If you don’t have a website and yet want to be an affiliate,

you can well use ezines to promote your affiliate products or to insert links to your merchant’s site. If you have a website, your ezine article may actually work well as content for your site.

But since you have no website, you can just submit your free ezine articles to various websites that hosts ezines, like goarticles.com, ezinearticles.com and others.

 

*Online discussions (Forums, Chats, Message Boards, etc.)

 

With or without a website, you just can’t ignore online discussions because they are great venues for marketing your affiliate products. In chats,

forums, message boards and discussion boards with topics related to your products, you can easily find people who may be interested with

 

the products you are promoting.

With all these strategies, it may appear that one really doesn’t need to have a website to start marketing his affiliate products and promoting his affiliate programs.

Well, starting in an affiliate program without a website may be easy, but getting successful in affiliate marketing without

 

a website is another thing.

While one can actually gain enormous success in affiliate marketing even without a website, it is a rare instance that “newbies” like you can reach the same levels of success.

Possessing a website isn’t actually a requirement in getting in into an affiliate program, unless otherwise the program owner

 

would expect you to have one.

Just while this is so, I’d still urge that you’ve for yourself have a website, if not at present, then perhaps at a future time. Owning a website produces numerous rewards in

 

affiliate marketing. Because one,

it allows for you a place where you are able to creatively promote not solely one of your affiliate merchandises but entirely your affiliate products.

With a website, you are able to as well promote your affiliate products to a broader market. Once more, owning a website is not a essential in affiliate marketing.

Merely with the advantages that a website could provide, I’d sooner have one for myself and establish affiliate marketing a lot easier for me.

 

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A Man on line marketing Strategy on black background

line marketing Strategy

 

Online Marketing are making average people extraordinary income, and guess how they  are doing it?

 

What would you do if you could make money online easier than working a 9 to 5, and discovered how to do it for free?

 

Online Marketing have been a normal part of the internet since the beginning, but only a few select individuals actually knew how and truly understood what needed to be done to make the internet a profitable place.

 

Affiliate Marketing Trainers

Well of course times have changed and everyone from 60+ grandmas to high school kids is making cash online.

This phenomenon is no surprise for those of us who have been tracking this money ticking time bomb called the internet. Online

marketing sales have been increasing by the billions from many different niche markets that have become very popular and profitable online.

With all these new revenue streams coming online each and everyday, there must be a way to tap into them, but how. Well if you have spent any amount of time online,

you have been offered some sort of money making opportunity, everything from e-bay to e-books. With so many choices how can anyone make a good educated decision about where to start and what to sell,

I mean heck the online marketing money making gurus don’t always simplify the best route to take, not to mention there is a new guru every week anyway.

Make money making gurus

Well my friends there is a light at the end of the tunnel. I have literally spent thousands of hours and thousands of dollars in search for the Holy Grail.

Only to find out that everything I needed to know about online marketing money making was right in front of my face.

I just needed to look at the products I had been consuming from the marketers prospective, and what was it that made me want to spend my hard earned money on this product or service.

It took me the headache of running into a couple of brick walls but I figured it out. Now what most gurus don’t tell you is that even during their beginning stages they had someone to go to and ask questions or advice.

 

on line marketing on black background

on line marketing

 

They don’t disclose this stuff in the courses they are selling but its true. You take any one good at anything and behind the scenes you will find a coach or a mentor of some sort.

Unfortunately there is not any emphasis placed on having a good go to person when you fall flat on your face the first couple of times.

Even if you figured it out like me it’s still good to have someone to say “hey if you open that door you will probably fall in a pit, or I have tried and tested that and have had

 

good results give it a shot.

 

Now don’t get me wrong if I had someone that was qualified to give advice on what I was doing a lot earlier, my learning curve would have been shorter.

The bottom line is this even if you have spent countless hours online and brought every course there is, nothing beats having someone who has been where you are trying to go to help give you advice on your

online marketing journey.

I mean hey if grandma has a mentor and little jimmy from down the street has a mentor, don’t you think you should have an online marketing mentor?

I  makes sense don’t reinvent the wheel; try to make it better with advice from the guy who actually invented wheel believe me it will be a much easier and enjoyable experience.

Have fun with your online marketing journey

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Search Engine Marketing 101

 

 

 

Search Engines are one of the most popular methods of finding information in the 21st century. Gone are the days of opening an encyclopedia to find the answer to a question or skimming the yellow pages to locate a local specialist.

 

Search engines are helping us tackle

every conceivable problem that we

happen to face in our daily life.

Need to do research on the Civil War? Car having problems? Shopping for a new microwave? Curious about evolution?. The possibilities are only limited by your imagination. Search Engines provide a means to possibly answer any question that anybody has at any time.

 

So how can this help us in promoting our business?

To start, let’s discuss how search engines work, without boring you with too much computer tech babble. Search engines consist of a number of very sophisticated software programs that gather and organize information from the internet.

 

 

The first important program is called a “robot spider”

that is used to index, or “find” pages posted on the internet. The search engine then uses an algorithm, or mathematical equation. to determine how important a web page is in relation to a particular word or phrase (referred to as keywords or keyword phrases.)

 

 

 

Let’s use an example to better understand this concept.

Say you went to Google.com and entered the words “los angeles pizza”. The results shown by Google will be shown on your screen. The results are numbered starting with #1;

 

Google is telling you that,

based on its very sophisticated mathematical equation, that the number one listing is the most relevant web page for the words “los angeles”. Hopefully, that # 1 listing will provide you with the information you are looking for.

 

Now imagine if you were a pizza shop owner in Los Angeles,

and your websites home page just so happened to be that # 1 listing on Google. You don’t have to be a rocket scientist to see how this listing is an important marketing tool for your pizza business.

 

Now, before you jump out of your seat,

hold on, because it gets better. Another software program the search engines use has the ability to keep track of how many times a word or phrase is being searched. This is where the dynamics of search engine marketing really start to shine.

 

 

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In traditional marketing,

like television or radio, demographics are used to determine what audience you should target your business to. A commercial for a kid’s cereal would probably be shown during a children’s television show.

 

TV companies would charge more

for an ad spot that ran during a show that attracted more viewers for a specific “target market”. Super Bowl ads are the most expensive because the program attracts the attention a millions of 18-35 year old men who tend to spend quite a bit of money on consumer products,

 

Thus the crazy amount of money that is spent of advertising.

With search, however, the information that is collected helps us target our websites (which are a basically commercials that run 24 hours a day) to a more specific audience; we can actually pinpoint roughly how many people searched for the words “ford mustang parts”. Now if you are someone who sells ford mustang parts,

 

This information is very important to you.

 

 

Ten years ago,

the only way of marketing your business would be to purchase advertising that probably targeted a large number of people. usually in a car trade magazine, You would have a good idea about your audience. but you didn’t have any real numbers of how many people were looking for your product.

 

With search engine marketing,

it’s possible to focus marketing campaigns on just people that are actually looking for the products or services you sell, saving you precious time and money that would otherwise be wasted on those not interested in you.

 

This is why search engine marketing is especially important to the small business owner, who usually does not have deep pockets to spend on marketing and advertising to begin with.

 

Search Engine Marketing

has taken the business world by storm, and has propelled search engines like Google to become huge, billion dollar corporations through their advertising revenues. Traditional media has begun to transform as the barriers between

Television, radio, print, and the internet begin to blur.

The internet has introduced a new performance-based marketing and advertising platform that will spill over into these other forms of advertising. Understanding the actual process of marketing your website through these search engines is crucial in understanding how the marketing industry is evolving and changing in the new century.

 

 

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