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10Oct

Engaging Customers with Facebook

Posted by: franklin kington
Comments Off on Engaging Customers with Facebook

 

Engaging Customers with Facebook

 

 

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facebook marketing

 

With the rapid advancement in the Internet

 

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and its increasing user presence of facebook. the medium has become a preferred. means of communicating directly with customers   Among the most popular activities on the Internet is the voracious usage of.   Social media networking sites.

 

With its open architecture and wide range of functionalities,

 First of all  Face-book stands as the number one social networking site. There are many reasons for this cult follower ship of Facebook.

 

The ease of use and dissemination of content. Tagging of friends and related users on shared items is yet another great Facebook feature.

 

 Also  Facebook also allows creation of secured groups and publicly available fan pages  regarding your own brands.

 

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Facebook applications are its most popular components.

 For example   Facebook has an open  platform for web developers and programmers to create different  applications to run  within its framework.

 

What is new about Facebook applications?

Such as adding friends and creating groups pertaining to common interests and affiliations. Applications initiated by Facebook expanded the function of the site toward more  interesting features,

 

which included social gaming,where you could include friends

and even unknown.

Participants from around the world. The big leap happened when Facebook opened its programming platform to developers around the world.

 

 

 

 

Who could develop applications and submit it to Facebook.

These applications

 

How do applications help brand marketing?

On an average,  user would spend no more than a few seconds on the homepage or any  other text rich section of a website.

 

Similarly, on Facebook, text-based sections have their own limitations when it comes.Holding attention of the users on the same page. That is where rich content and  applications come into play.

 

games, such as Scrabulous or UNO, on Facebook can

engage a user for hours.

Social games like Farm ville have brought about a new genre of Social Gaming. Which is the  latest buzzword in gaming circles.

 

For a brand,

As Facebook application can serve as an effective tool to gather and engage captive audience for a longer stretch of time.

 

Users hooked on a particular game or application on Facebook will stay with it until the completion of the game.

 

Brands have smartly used the opportunity to insert their logos and branding very subtly in the game.

Much to the delight of a marketer Facebook provides usage stats of subscribers.  which gives insight into the profile of users that the brand attracts.

 

 

Laura Geller

 

Unlike most surveys that are based on sample  estimate. what you get to see here is a summary based on each and every user who has added the application.

 

Developing Applications for Your Brand.

Unlike most other participative aspects of social media, developing applications for Facebook requires adequate programming knowledge.

Facebook has its own set of guidelines for the creation and submission of applications.guidelines defined by the site for any application to run.

 

Brand owners need to developer and  knows all the steps that go into the creation of  successful Facebook.Applications  to ensure that their brand makes its presence through one of the

 

most engaging  options available in online media.

 

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10Oct

Official Presence on Facebook

Posted by: franklin kington
4 Comments

Official Presence on Face-book 

 

 

 

Opportunities and Pitfalls

 

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The Internet, as a medium, has opened the doors to a wide range of communication possibilities
with customers.

 

 Because  the interactive characteristic

of the medium also makes it possible for a customer to publish his response to a vast audience.

 

Social networking sites,

Particularly Facebook, which is getting increasingly popular around the world.Have given customers an equal opportunity to communicate as loudly as you about your brand.

 

In a public forum open to the whole world.

Take look on the brighter side, there is a great opportunity to acquire direct and unadulterated feedback from customers.

 

without the need of expensive and time-

consuming surveys and research processes. Directly redressing customer queries on the medium itself can help increase brand loyalty.

 

However, as a brand owner.

 Moreover  You need to realize the speed and potential of the medium to do good as well as harm.

 

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Facebook Opportunity for Your Brand

There are enough reasons for a brand to be on one of the most happening mediums. A significant amount of conversation that happens on Facebook. or for that matter on   other social platforms like Twitter.

 

Carries references to brands, with customer’s attitude toward these clearly seen through them.

The fact is that whether you are there on Facebook, it is very likely that someone or the other from your customer base may be making a mention about you.

 

Your brand presence during such a situation

is important to either thank the customer for any  accolades or gracefully respond.

 

and address any grievances

posted by the customers and win back their confidence in your brand. To sum up  on a proactive note, sustained brand presence on Facebook also helps you create your own band of customers.

 

 

 Including those interested in you.

This gives you one point access to disburse any firsthand brand information in a single click.

 

without spending a dime more.

Today, brands – both big and small – have a presence on Facebook. Some of them use it with more innovation than the rest. Brand Pitfalls on Facebook.

 

Traditional marketers are used to broadcast,

which is an extremely formal means of  communication.   where customers voices are barely heard back.

 

Coming from this  background,

many a time, marketers find it difficult to adjust and converse in the language demanded by social networking sites.

 

Witch are much informal in nature.

There have been instances where brand owners trying to enforce rules and guidelines  of discussion on Facebook fan pages.

 

have faced the immediate wrath of users,

which had an adverse impact on the brand. The lesson from this is very clear, the brand must try to avoid any pitfalls on Facebook; marketers must know the responsiveness and energy levels of the users and be one among them.

 

Rather than one above.

Word of Caution – World of opportunity in Facebook For every scary story of a brand goof up on Facebook, there are many cases of  success.  Where even small household brands have grown in popularity through effective use of the medium.

 

Laura Geller

 

 

Do not be a big brother – be a cheerful friend to your customers.

The big brother  attitude, which worked fine in traditional media, can kill your brand on Facebook.

 

Any showdown of brand arrogance or one-up man ship is given a bitter response by its customers in the same medium.

 

For a brand to succeed,

it has to be a friend, who is fun to speak with. Do not advertise, converse – Blatant advertising, or use of social networks for  incessant spamming with interruptive advertising,  is a sure recipe for disaster.

 

There are many ethics to be followed on Facebook

and social media, which can be easily grasped through active participation in the medium itself.

 

A company must  ensure that its trained representatives have marked presence on Facebook and social  networking avenues.

 

as true online custodians for the brand.

For many companies, Get more information here for the best Facebook training available:

 

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