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27Jun

6 Tips For Marketing

Posted by: franklin kington
Comments Off on 6 Tips For Marketing

 

 6 Tips For On-line Marketing

 

 

woman sitting looking at a computer

Affiliate programs

 

 

Their are many advantages in Starting a Home Based  Business,

 

it will afford you many benefits. There are not  only the monetary benefits, but lifestyle benefits as well. These benefits can be far greater than the benefits you receive working for an employer.

 

So, you are thinking about marketing

on line, good idea.

The easiest and most profitable way to start is Affiliate Programs. If you are willing to put a good bit of easy work into affiliate programs you can make a comfortable living.

 

You will not need a college degree or anything like that. All you need is a willing mind. The main road to success are focused dedication and a lot of enthusiasm.

 

 

1. Affiliate programs may be the

easiest online business to start

 

running. although it doesn’t hurt to do some study so that you can learn from other people’s mistakes rather than go through them yourself. In addition, you are likely to pick up ideas that you wouldn’t have come up with yourself.

 

There are numerous training products with great strategies to adopt. One of the best ways to do this is look at what people who have used the courses are saying in some of the popular Internet marketing forums.

 

2. These programs are a great way to

get started in an online

business. There are some ‘Super Affiliates’ who are making fabulous incomes from these programs. Affiliate programs allow you to sell another company’s service or product and make a commission on every sale or lead. You don’t even need to build a web site or handle the transaction. Your job is to drive traffic to your affiliate link.

 

3. An affiliate link is a special URL

code that will identify 

customers coming to the company’s site from your advertising. It will be the web site address with a code attached to the end. Some programs also have tiers. That means if someone who is interested in selling the product comes through your link and signs up you will also get a small percentage of their earnings.

 

4. To choose a program You should

research the popularity of some of

your interests. Try to determine if people are buying that product or service online. There are many sources for finding that information including free ones, such as the Overture keyword tool.

 

When you have found an area that is popular then type the subject along with ‘affiliate program’ into your search engine and see which programs have services or products for that area. You can also use an affiliate program directory.

 

5. After founding a program that

looks good you should check the

terms of the program. Make sure that pay outs are not based on a high commission earning or you may never see your money. Also try to choose programs with high commission rates.

 

Often you will find eBooks and downloadable software has the highest rates as there is no physical product to make or ship. If you are satisfied with the terms then you need to sign up.

 

Laura Geller

 

6. The reason affiliate programs are

so great for beginners is that

you only need to focus on marketing. Many affiliate programs have information on how to market and give you tools such as banners, product feeds and more. You can also look for other information on marketing including writing articles,

 

creating pay-per-click campaigns, commenting in online forums etc. As you gain experience marketing you will make adjustments to your selling and start creating a wonderful income! 

 

Why a large number of would-be

online marketers are either

unsuccessful or only partially successful is because they lack focus. They jump from one strategy to the next without mastering any. In affiliate marketing, the key to success is planning and focus. Take one strategy and concentrate on it for a

 

set period of time, maybe a month. If it isn’t returning enough then look for an alternative and spend time developing it. If it is working, then look at ways of making it even better. Most people want to ‘get rich quick’ on the Internet and fail.

 

To make real riches you need to have a strategy, look to the longer terms and stay focused.

 

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20Feb

Marketing your web site – Part 3

Posted by: franklin kington
1 Comment

Marketing your web site

– Part 3

 

 

Marketing your web site – Part 3 – Using Email, e-books, letterhead and magazines

 

This is part 3 of our series on Marketing your web site. As with parts 1 and 2 we are focusing on inexpensive methods to market your web sites.

This part of the article series will deal with using Email, E-books, letterhead and magazines.

 

Part 1 was on using articles, affiliates, auctions and auto responders and Part 2 covered banner and classified ads.

 

Using Email to market your web site

This is a very touchy subject. One that needs to be addressed and that you need to understand. Email marketing falls into three categories. First is simple,

 

place a signature line in your email program that automatically adds your signature block to each out going email. This signature line identifies your web site and a brief tag line or catch phase.

 

Every time you respond or send an email, your signature advertises your business. No problems with that. However, the next two types of email marketing are very touchy.

 

By now, everyone has heard of SPAM.

Your definition may be different from mine and from the governments. However, you look at it, SPAM is unwanted email.

Now email marketing requires that we send emails to our potential customers. This can be done either with or without their permission.

 

Microsoft

 

Sending email without the permission of the recipient put us in a bad light. Often resulting is negative feelings and responses from the recipient. This is bad for business. If you piss off the potential customer,

 

well…. they are no longer a potential customer as they have deleted you email and won’t be visiting your site. You have wasted valuable time and money. So,

 

the only people you will be sending any marketing emails to will be those that have requested information from you or have agreed to receive information from you.

 

This is called permission based email.

Where can you find people who are willing to receive your emails? First provide a place on your web site to gather the names and addresses of your visitors.

Offer them something in exchange, such as a free publication, or your newsletter, or

 

something else of potential value to them.

Let them know when they sign up that you will from time to time be sending them information. Include in the email a means to unsubscribe at any time.

As people sign up you are building your email list which you can market to as often as you like.

 

Laura Geller

 

I wouldn’t recommend more than twice a month.

There are other web sites that maintain a list of people who want to hear from your. This permission based method is usually based on a particular subject matter. Such as hobbies, business ideas, child care etc.

 

You can find them on the web by searching for mailing list.

 

Emails are an inexpensive way to keep in touch with your customers. If you have a brick and motor store, try to get the email addresses of your current customers and add them to the list as well.

 

You will be surprised at how much extra business can come from a personalize email about a special you are offering for their support over the last year etc.

 

Using E-books to market your web site

What can your own E-zine or E-book do for your business or web site? How about:

 

Sell more products or services. An e-zine/e-book can increase your credibility, making it easier to sell your product or service as well as those of others in which you have a stake.

 

Attract more affiliates to help sell your products or services.

This form of advertising is viral in it approach. E-zines and e-books get passed from person to person. Creating more interest which makes people want to jump on board and become part of that success.

 

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28Nov

What Is Spam?

Posted by: franklin kington
2 Comments

 

 

What Is Spam?

 

 

 

You have probably seen an increase in the amount of junk mail which shows up in your email box, or on your favorite newsgroup.

 

The activities of a small number of people are becoming a bigger problem for the Internet.

 

Chain letters that ask for money, whether for reports or just straight up, are illegal in the US whether they are in postal mail or e-mail.

 

Report these frauds to your local US Postmaster.

You may see e-mail coming from Nigeria or another African country, sent by someone who wants

 

to use your bank account to transfer 20 million dollars. This is called a ‘419’ scam and people have been killed over it.

 

 

Laura Geller

 

 

 

Spam is flooding the Internet with many copies of the same message, in an attempt to force the

message on people who would not otherwise choose to receive it.Most spam is commercial advertising,

 

often for dubious products, get-rich-quick schemes, or quasi-legal services.

sending Spam costs the sender very little to send — most of the costs are paid for by the recipient or the carriers rather than by the sender. To the recipient, spam is easily recognizable.

 

 

If you hired someone to read your mail and discard the spam, they would have little trouble doing it. How much do we have to do,

 

short of AI, to automate this process?

I think we will be able to solve the problem with fairly simple algorithms. In fact, I’ve found that you can filter present-day spam acceptably

 

well using nothing more than a Bayesian combination of the spam probabilities of individual words. Using a slightly tweaked (as described below) Bayesian filter,

 

we now miss less than 5 per 1000 spams, with 0 false positives.

One particularly nasty variant of email spam is sending spam to mailing lists (public or private email discussion forums.) Because many mailing lists limit activity to their subscribers,

 

 

spammers will use automated tools to subscribe to as many mailing lists as possible, so that they can grab the lists of addresses,

 

 

or use the mailing list as a direct target for their attacks.

 

 

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18Nov

Email Marketing

Posted by: franklin kington
1 Comment

 

Challenges to Email Subject Line

 

 

 

Creativity, style, formatting and length of subject lines are all 

important points to take into consideration  before

you send an email.

 

Be Creative

 

Using a subject line that’s specific is most appropriate when corresponding with people who know you or with people who are expecting your message.

How do you get the attention of someone who doesn’t know you or who isn’t expecting anything from you?

 

 

The answer is – be creative. Writing a subject line that’s creative is an excellent method for improving chances that your email message will be opened.

 

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In this instance, the subject line isn’t used to describe the contents of the message. Instead, the subject line is used to convey some other type of information.

 

What kind of information?

It will vary with each message you send, and it depends on the recipient. The key question is – what can you tell the recipient that will convince him/her to open this message and read it,

 

Instead of deleting it? In some cases, you’ll need to be quite creative.

There are numerous types of information you can provide in the subject line to help convince the receiver to open the email message. Here are a few examples.

 

(Uses for the subject line): Identify who you are
(Sample wording): Lawyer

(Uses for the subject line): Tell how you met this person
(Sample wording): Chamber Networking B’fast

(Uses for the subject line): Tell why you are contacting this person
(Sample wording): Animal shelter fundraiser

(Uses for the subject line): Find things that set you apart
(Sample wording): E-commerce lawyer

(Uses for the subject line): Find common bond with recipient
(Sample wording): Fellow IU grad & lawyer

 

 

Laura Geller

 

Subject Lines: Formatting and Style

 

There is another challenge you must overcome when crafting an effective subject line. This involves the length of the subject line.

 

The new message box you view on your screen for the subject line will allow you to type as many words as you want. But, the receiver’s screen has limited space. Only a small portion of the wording will be viewed by the recipient.

 

How much appears on the recipient’s screen for the subject line? It varies, depending on the person’s system and how he/she has the screen setup. A safe guess is that approximately 25 to 35 characters will appear.

 

Definition 

 

 Pay careful attention here. This approximation doesn’t mean 25 to 35 words. It means “characters.”

 

A character is defined as a letter, space, or punctuation. For example, any time your cursor moves one space, that’s considered one character.

 

Phrases

Since the space is so limited in the subject line, you don’t need to type a complete sentence. Use a phrase or series of words instead of a full sentence.

 

This is one time when an incomplete sentence is appropriate. Leave out the little words, and get to the point.

 

Capitalization

The only “rule” regarding capitalization in the subject line is to be consistent. For example, you may choose to capitalize only the first word. Or, you may decide to capitalize every word.

 

Remember not to use all uppercase (CAPITAL) letters. This is considered shouting. Shouting at a person would certainly not be the best way to convince him/her to open your message.

 

Always remember that the creativity, style, formatting and length of your subject lines are important factors to consider before you send an email.

Be conscientious of the image you project to your customers and colleagues by using effective subject lines.

 

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16Nov

Email Marketing and Blogging

Posted by: franklin kington
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Email Marketing and Blogging

 

 

 

The Difference Between Email Marketing and Blog

 

Blog and email marketing are two totally different things. They are two complete different ways to market something, whether it is a product,

 

or a service. You are going to find that just because someone may use email marketing to make an income,

 

Does not mean that they always use blog marketing as well.

Blog marketing is when you use a blog to promote a service or a product. You can market the product or service so that it appeals to others, and is something that they might want or need.

 

By using a blog you can get the word out about the product that you are using and let others know all about it. There are several ways to do this. It can be done as simple or as complicated as you want. For example,

 

you can market your blog by exchanging links

with other blogs that are relevant to yours. You can also leave comments on other blogs that will in return get you more visitors and readers to your own blog. Don’t forget to update your blog as often as possible as well.

 

 


 

 

As that will make a huge impact on your blog.

Email marketing is when someone uses an email to get the word out about a product or s service.

 

You simply would have your visitors to sign up for newsletters, and then send an email out to all of them that did so.

 

However you will also find that email marketing

is great for many other things than just getting the word out. You can put affiliate links in your newsletters and hope that your readers will sign up under you and you will get a commission for those things.

 

Marketing in every way is pretty much the same. You have to know who your audience is and who wants what you are selling. Once you know this, the rest of it is cake.

 

Whether you are email marketing, affiliate marketing, or email marketing.

Even if you are into marketing offline, the same will apply. You will need to know who wants what you have to sell and you should have no problems selling it.

 

Blog and email marketing are alike in many ways,

but yet also very different. When you are using a blog for marketing, you are going to see that you have to post what you are selling on the blog.

 

But for email marketing, you can use an email to those interested parties.

When you use a website to have people opt in to your newsletter for email marketing, you know that you are not sending spam, but something that they requested from your site.

 

This is something that they asked

to be sent when they sign up for a newsletter. Where as if you are marketing a blog, you would do this much the same way as you would a website,

 

Therefore get visitors to come to you.

Whichever you prefer, whether it is blog marketing or email marketing you can still get the results that you want and that you are looking for.

 

Just know that it takes time and persistence to achieve what you want, and get it from marketing online.

 


Patience is key to getting your blog out there to everyone that is interested in it.

 

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10Nov

New’s letter’s

Posted by: franklin kington
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16Oct

Advantages And Disadvantages Of Email Advertising

Posted by: franklin kington
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Advantages And Disadvantages  Of Email

 

 

With the growing popularity of the Internet more and more people are communicating via email.

The many uses of email are what make it so appealing and so versatile. Whether you are sending a greeting to a grandparent or sending files to a coworker, you can easily utilize email to do so.

 

 

Laura Geller

 

Email has come quite a long way since its introduction,

yet it is still used for many of the same reasons. Basic electronic communication has essentially evolved into a more resourceful tool as one has the ability to do much more now then they once could.

 

Along with the usual sending of files and text messages through email,

one can send greeting cards, manage their emails by assigning them to folders or classifying them as junk and even organize and manage their daily tasks on some email servers.

 

This wonderful tool is not without its downside however.

Some people choose to send worms and viruses via email and in the process infect and damage quite a lot of computers.

 

A virus email can often be very difficult to detect, especially to someone with very little knowledge of computer viruses and how they work.

 

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If you notice that you have an anonymous email

or an email with a name foreign to you then you may not want to open this email as may likely be a viruses and the mere act of opening the email makes your computer susceptible to infection.

 

Along with the above mentioned problems privacy has also become an issue with email activity.

Virtually every email that you send has to go through a number of computers before it reaches the inbox of the

 

intended receiver and along the way there exists a distinct possibility that an individual could hack into your email and read it.

 

Thus it is imperative that you have a bullet proof password.

 

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14Oct

E-Mail Advertising

Posted by: franklin kington
Comments Off on E-Mail Advertising

Advertising Through Email Safe List

 

 

 

During a email campaign address to your clients,

 

Microsoft

members or mailing list subscribers it is also necessary to monitor it and know when your emails are actually read. The “Email Marketing Use and Trends Report: H1 2004” created upon the information collected from the Mailer Mailer’s 70 million clients, proved the following :

 

1. Email checking

The same day you send the email – This is when most of your targeted audience ( 80% ) will receive and read your email. 95% of your target audience will receive and read your email after 6 days of delivery.

 

2. Failed Email

Sending out a email can fail :

when one of your subscribers changed his/her’s email address without letting you know, if the email is marked as spam or if the email server of one of your subscriber(s) is not responding or it’s offline.

 

A recent study proved that the failure rate when sending the first 5 emails to your subscribers is 6,6%, after you delete the invalid email addresses. from your mailing list the failure rate when down to 3,9%.

 

Sending an email to government institutions will have a smaller failure rate ( 2,41% ), e-commerce companies ( 3,8%) and real estate agencies ( 4,19%).

 

 

 

 

3. Opening and viewing the email

It is already know and proved that sending an email to government institutions, telecommunication companies, e-commerce companies, real estate agencies, have the highest receiving and reading rate.

 

Most of them receive and read your email within the first 48 hours. Also, emails sent on Monday's have a bigger receiving & reading rate compared to the other days of the week.

 

4. Link clicking

Emails containing links were accessed in a proportion of 4,27%.

Even if a small number of emails are send during the weekend, the ones that were sent on Saturday( 5,11%) and the ones sent on Sunday(5,54%) were received and read often then those sent during the week.

 

In the same time, emails with a personalized subject were opened and read by more people than those that just had personalized content or those that were not personalized at all.

 

Be smart when sending out emails. Creating and maintaining a mailing list can be a very effective tool that you can use when running a web site or a on-line business.

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Use these powerful yet simple tips from the national best-seller, "Secrets of Power Marketing: Promote Brand You" - the first guide to personal marketing for non-marketers.

Create and grant an annual award.

Send hand written congratulations and thank you notes.

Send greeting cards for some occasion other than Christmas.

Send postcards when you travel and even when you are at home.

Give a good book to special clients. Always sign it with a positive message.

Build relationships with the media before you need them.

Associate with winners - attend awards functions.

Build and maintain a database of clients, prospects, and key influencers.

Earn certifications and win awards from your associations - and tell everyone.

Ask happy customers to write testimonial letters for you.

Recruit your suppliers as marketing agents. They work for free.

Join and be active in your chamber of commerce.

Write tips sheets for your customers.

Write and send articles to magazines and newspapers.

Send a news release to the media every three months.

Do something crazy and newsworthy at least once a year.

Send photocopies of your news coverage to your clients.

Build and maintain an informative and interesting web site.

Sponsor a cause, event, charity or community group.

Volunteer for your association, charity or community group.

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