9 Tip on Website Design
The design industry in general is very sensitive to outside
influences all the time,
usually termed as “modern”, “innovative” or “trend-setting” etc. However, thankfully these influences affect the design areas outside the purview of web design.
where the designers and artists tend to change their style,
direction and outlook. In the web design world, we look towards objects, resources and content resulting in profitability as motivating factors for changes in design.
The truth about websites is that there are no rules for web design,
there are only guidelines. Following them or not is up to the web designer, but following certain guidelines to design a money making site would certainly help in the long term.
The main objective of a business website is representation of the company.
and describing the products and services offered by it on the internet. The website must make sure that enough information in this regard is available. Transparency is another factor while designing a business website.
This can be achieved through the “About Us” page .
which should provide enough information about the management, the objectives, the history and the philosophy of the company represented.
Photographs on this page enhance credibility,
since they present a crystal clear transparent picture to the visitor which says “we have nothing to hide”.
Some designers tend to provide contact information in the“About Us” page,
although it is not incorrect, a better and organized method would be the usage of “Contact Us” page. Please make sure the contact us page is simple and short. Many websites have long forms to fill with departmental details and other formalities.
Keeping this short would help in two ways .
it will not be an irritant to the visitor, the other, the company can avoid getting spurious and
incomplete information.
The categories explaining the products and services,
offered by the company should be complete including pictures of the products if any. Use pictures sparingly lest they distract the user from reading the content. Always keep the content regarding products and services up-to-date .
with “news” or the “latest” pages.
The news page can be supported by writing relevant press releases rich in keyword content and distributing them to the important press release sites. This will help bring in more traffic to your site at the same time building credibility.
Use the “testimonials” page to put up comments from old customers.
This would not only help in pushing your products and services but also in making the customers re visit and make further purchases. This page should convey user concern and should not be a sales pitch.
These are but a few tips to designing a professional business website.
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Local Businesses and Web Sites
It seems that most successful businesses these days have web sites, even businesses that service only certain geographic areas. On the web, where the market place is global, localized businesses can be at a great disadvantage.
A Local Business Web Site Example
Lets use the example of a car cleaning businesses. The business only cleans cars in a specific city, yet wants to use their web site to create more business. Time and money is invested in marketing the site in the search engines, paying particular attention to marketing the site for the specific geographic region the service provider covers. Nonetheless, many visitors from around the globe are likely to stumble across the site if it is well marketed.
Offer Non-Geographic Specific Products and Services
If a local business does not offer some sort of product or service that is available to the global market, than these web visits are wasted. The solution is simple. Local businesses that expend effort marketing their web site should also consider offering additional products or services that can be purchased by the global market.
Product Options
Options for our example - a car cleaning service - could include T-shirts, hats, cleaning cloths, wax and/or soap. Even just T-shirts could be an additional source of revenue, whereas the seller benefits not just from the direct sale, but the advertising the wearer of the shirt will provide.
Drop Shipping Makes Offering Products Easy
To the busy business owner, offering additional products for the sake of web sales may seem like an extra burden rather than a hidden source of revenue. Yet adding products to your web site can be very easy. By using a drop-shipper, inventory is not required. Services such as Café Press allow products to be made as they are ordered.
Affiliate Systems
Also, if the site owner does not wish to deal with inventory and stocking products, affiliate systems can be used for revenue. Affiliate systems allow site owners to signup for revenue sharing programs with other companies. An affiliate program allows site owners to offer the products or services of other companies while getting a commission on sales generated from the site owner’s site.
In short, if you run a business that operates on a local basis only,
and also maintain a web site, it may be well worth your while to expand to the global market by adding products or services that can be sold around the world.
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