10 Tips To starting a home business

 

 

 

 

It’s possible to start a home

business online with very

little  outlay and you can

easily earn from $100 

to thousands per day.

 

1.Do You want to escape the rat race.

You’d rather spend the 2 hours you waste every day with your family, or on a hobby. Running your  own business online you can stop the commute, and you can feel good because you are helping to cut pollution too.

 

2 When You start to work start part time

building your new home business online at your own pace until you see it taking off. You aren’t giving up your bill paying regular job to jump in without any income.

 

3 It’s possible to start a home

business on-line with very little outlay. Web hosting is cheaper you can sit up a website for as little as $3 a month is a lot cheaper than a bricks and mortar shop front. You already have the pc to access the net, it can start working for it’s keep.

 

4 You can choose your own hours.

If you have an appointment to keep in the morning, start your online work in the afternoon. No one can tell you “you can’t have that week off in August, Bill got in first”

 

5 If you work harder you can benefit directly,

 work more hours in  your on-line business makes more profit, your wages go up. Your salary isn’t fixed by someone elses view of what you’re worth.

 

6 A lot of on-line business tasks can be automated,

using readily available tools. Emails can be automatically sent by autoresponders, even regularly asked questions can be sorted and answered by software.

 

7   website works 24 hours a day without complaining.

Even if you’re on holiday your on-line business website can be working on-line for you bringing in money.

 

 

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8 Your on-line business can be as far reaching as you want,

There fore it can offer something for your local community. It can equally sell to people around the world, without penalty. also it  doesn’t cost any extra to send an email to Australia, or for your website to be used to make a purchase by someone in Europe.

 

9 Starting a home business on-line means you have a continuously growing market as more and more people come on-line everyday.

 

10 It’s dress down day everyday.

You can work in your pyjamas if you want, nobody’s going to stop you in your own home. No more suits and ties unless you want to wear them, but that’s your choice.

 

 

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Marketing Your Business The Right Way

 

man sitting a desk looking at a computer

marketing

 

 

 

Whether you are a small business or a large corporation you need a good marketing strategy. There are dozens of ways to market your business the question is which ways are the most effective for your product or service?

 

 Outline your marketing strategy with this popular saying, “Who, what, where, when, and how?”

 

First you need to know your product, is it something that people will feel they really need, what purpose does it serve? Who is your target audience?

 

Two major components of your target audience are what age group and which gender will be most interested in your product. Depending on what product or services you are trying to market you

 

Also may be able to target specific groups such as certain professionals or interest groups “hobbies”.

 

What is it about your product that is better then any of your competitors? Is it of better quality, does it have a longer warranty, does it cost less then the competition? You need to know what it is about your product that is better then the other ones around.

 

These are things you will want to tell your target audience about your product. An example might be if you are trying to market a fruit drink.

 

You would want your audience to know that it is made with more or all-real fruit.

 

 

woman sitting at a desk with a computer

Marketing Your Business

 

 

That they are more vitamin benefits to your drink. That it has a fruitier more refreshing taste. These are things that are going to motivate potential customers to try it.

 

I’m sure you have heard the first three rules of business and that is, location, location, location! Product placement is an important aspect of marketing.

 

Make your product accessible to your target audience. If you are a small business you want to place it somewhere that gets high traffic.

 

Depending on what you are trying to sell you want to be where you customers will be. Locate yourself near a shopping plaza, hotels, restaurants or a main street that many people use to commute to and from work.

 

This is the “where” marketing  question  you should ask.

 

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When should you advertise your product? If you are using the media such as television or radio ads, this is a question to ask. When does your target audience generally watch television.

 

If you are targeting men a good time to place your ad is during sports programming. Is it something children will want, then air it during cartoon programming. If you are using radio advertisement and you are targeting any adult.

 

Try during rush hours, times when people are going to and from their jobs. Marketing your product at the right time is highly important.

 

No matter where you are marketing your product your audience needs to know how to get it. Do they have to go to a location to buy it? Can they order online or over the phone?

 

How easy is it to pay for? Is it an expensive product, but very beneficial? Can it be paid for in installments? These are also marketing questions you should ask.

 

 

If you want to be successful at selling your product you

need to know what marketing steps to take.

 

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Challenges to Email Subject Line Use

 

email on yellow back ground

email marketing

 

Creativity, style, formatting and

length of subject lines are all

important points to take into

consideration  before

you send an email.

 

Be Creative

 

Using a subject line that’s specific is most appropriate when corresponding with people who know you or with people who are expecting your message. How do you get the attention of someone who doesn’t know you or who isn’t expecting anything from you?

 

The answer is – be creative. Writing a subject line that’s creative is an excellent method for improving chances that your email message will be opened.

 

In this instance, the subject line isn’t used to describe the contents of the message. Instead, the subject line is used to convey some other type of information.

 

What kind of information? It will vary with each message you send, and it depends on the recipient. The key question is – what can you tell the recipient that will convince him/her to open this message and read it,

 

Instead of deleting it? In some cases, you’ll need to be quite creative.

 

There are numerous types of information you can provide in the subject line to help convince the receiver to open the email message. Here are a few examples.

 

(Uses for the subject line): Identify who you are
(Sample wording): Lawyer

(Uses for the subject line): Tell how you met this person
(Sample wording): Chamber Networking B’fast

(Uses for the subject line): Tell why you are contacting this person
(Sample wording): Animal shelter fundraiser

(Uses for the subject line): Find things that set you apart
(Sample wording): E-commerce lawyer

(Uses for the subject line): Find common bond with recipient
(Sample wording): Fellow IU grad & lawyer

 

Subject Lines: Formatting and Style

 

How to write the perfect email on blue background

Email marketing

 

There is another challenge you must overcome when crafting an effective subject line. This involves the length of the subject line.

 

The new message box you view on your screen for the subject line will allow you to type as many words as you want. But, the receiver’s screen has limited space. Only a small portion of the wording will be viewed by the recipient.

 

How much appears on the recipient’s screen for the subject line? It varies, depending on the person’s system and how he/she has the screen setup. A safe guess is that approximately 25 to 35 characters will appear.

 

Definition 

 

 Pay careful attention here. This approximation doesn’t mean 25 to 35 words. It means “characters.”

 

A character is defined as a letter, space, or punctuation. For example, any time your cursor moves one space, that’s considered one character.

 

Phrases

Since the space is so limited in the subject line, you don’t need to type a complete sentence. Use a phrase or series of words instead of a full sentence.

 

This is one time when an incomplete sentence is appropriate. Leave out the little words, and get to the point.

 

Capitalization

 

The only “rule” regarding capitalization in the subject line is to be consistent. For example, you may choose to capitalize only the first word. Or, you may decide to capitalize every word.

 

Remember not to use all uppercase (CAPITAL) letters. This is considered shouting. Shouting at a person would certainly not be the best way to convince him/her to open your message.

 

Always remember that the creativity, style, formatting and length of your subject lines are important factors to consider before you send an email. Be conscientious of the image you project to your customers and colleagues by using effective subject lines.

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Make Money Marketing to Marketers

 

 

 Many on line marketers sell all kinds of goodies to make it easier for other marketers to make a buck.

 

Marketing to other marketers to make it easier to make money is great but many of the buyers never use the products and just try to pawn them off on other marketers.

 

So you wind up with all these people selling scripts, programs, e-Books, and more to other on line marketers and they profess how great they are without ever using them.

 

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They are just trying to make a buck

as an affiliate of someone

else’s idea.

 

     First of all   I am all for new marketing ideas especially the ones that automate tedious tasks. I love submitting articles and use an auto submitter. RSS feeds provide news to my sites.

 

Automatically creating links to Clickbank items based on keywords in my blogs is a godsend.

But, to me, if people don’t use these products and just pimp them to others, they are missing out on the long term benefits for a quick buck.

 

I admit that I have done this in the past and may do it again in the future – but – I only sell products that I actually use and approve. That way I can actually vouch for them since I have used them and can speak from personal experience.

 

 

 

 

Personally, I prefer to market to the average Internet Joe. I market to people who are looking for a deal on a credit card (and I use a super script to keep my site current).

 

  Therefore  i recommend hotels in Thailand and can speak from first-hand experience.

Also i post links to hotels in Thailand forums and also have 6 Thai affiliate hotel sites.

 For instance I also write articles about Thailand and list my hotel affiliate links in the author’s resource box. These are pretty easy to write since I have been traveling to Thailand for over 30 years.

 

  However I also write the occasional marketing or credit article to get some traffic to those sites. I have about 10 article sites and advertise on those sites that others submit their articles to.

 

 

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I would rather make a few bucks marketing a product to people who are actually going to use it instead of marketing to someone who is only going to try to sell it to someone else.

 

All of this is just my personal opinion. There is nothing morally wrong or illegal of marketing to marketers. I use many of the items that are up for sale, especially those that make my life a little bit easier.

 

The one thing that I do object to is the folks that market to others and make false or misleading statements indicating that they use the product and how wonderful it is when they have never used it and just want to make a buck.

 

Anyhow, keep coming up with all those great products that marketers can use to make our lives easier. Just market them honestly.

 

Local networking events

 

eye glass a cup books on table

Local network

 

 

Build your business network by talking to EVERYONE you meet and then keep a catalog of names, contacts and resources. When you find yourself in a bind and need to dip into your resource pool, you will be prepared. Keep in touch with these people,

and talk to them to find out what new information, job or contacts THEY have acquired.

Have you ever been invited to a networking breakfast? Or a networking lunch? These may should sort of strange to the person who has never been to one before,

 

But these types of situations are key to moving yourself to talk with others about what you do,How you do it, and what you provide in the form of services and products.

Many areas have their own type

of networking events

These include business meetings to talk about the economy, or business meetings to set new ordinances for the local surroundings – everywhere you have people; you have the opportunity to ‘do’ additional networking.

 

The more people you know and talk with the stronger your network of business contacts and customer contact is going to become.

 

 

 

a man writing in abook

Local network

 

 

The first step to successful local networking

is going to involve doing it

You need to get out there, and be where other business owners are, or at least where large groups of people are going to be found. Next, you need a good opening question. The best question you can ask a person when you are networking is,

 

What do you do? This is not only going to open the door to talking with another person, but also it is going to open the door for that person in turn to ask you what you do – which is just what you want them to ask you!

 

Networking should be done in conversation when you are in situations where you don’t know someone all that well. Business cards are often given out, and passed around. If you are heading off to a club meeting, or a networking business affair,

 

 

 

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you should also have marketing materials with you,

Such as a brochure or some type of printed matter to show and tell others what you do. As others find your materials handed to them, or presented on a table of information, they have something tangible to take with them, read later, and to think about later.

 

Collect phone number, emails and

information about other businesses

As you collect information about others, you will soon learn that you can use this information after you are back at the office, back at your own business. Create a marketing package for each individual that you have met. Mail out the information with a personal note from you,

 

that it was great talking with you,

And you just wanted to share some additional information about your business with them, in case they ever have a need for a product or service that you provide. This is very straight marketing, after the initial networking event, make it work for you!

 

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20 Tips To Cheaper Car Insurance

 

Car insurance premiums rise year after year,Although your car insurance premium largely depends on your Car, Age and discount there are a few steps you can take to help stop the rise or even reduce your premium.

 

1. Buy from the internet. Most companies offer a discount for online applications as this is automated process and costs them a lot less to process your application, you can usually see discounts of 5%-10%.Click here to get a instant online insurance quote

2. Shop around.All insurance companies use different formulas to calculate your insurance premium by adding or detracting money after each question the ask you.By shopping around you could find big savings on your insurance premium.

3. Buy extra products.Most insurance companies also do other insurance products ie”Building’s and content’s insurance”.Most insurance companies will give extra discounts for purchasing more than one product,by doing this you could save a fair amount on all your insurance premiums.

4. Pay your insurance premium in one go.By paying your insurance premium in full you can avoid paying costly interest charges that would be added if you paid your insurance premium by instalments .Some insurance companies may charge as much as 15% APR on instalments. You may even receive a discount for paying in full.If you can not afford to pay in full check out what rate a small loan would be you may still save some money.Fill out a online loan application.

5. Increase your voluntary excess.Your excess is the amount paid by you in the event of a claim,by increasing this your insurance company should reduce your premium.

6. Lower your annual mileage.Lowering your annual mileage can reduce your premium,most insurance companies will quote you for around 12,000 miles a year.Try and work out how many mile’s you will do if it’s likely to be less you may get a discount.Be honest about this as your insurance company may ask to see old MOT’S and service history to verify your mileage in the event of a accident.

7. Have a Alarm,Immobiliser or Tracker fitted.Theft of and from your vehicle play a major role in the calculation of your insurance premium.Having a alarm or immobiliser fitted will give you a small discount to your premium and having a tracker fitted could make you quite a saving.

8. Take the advanced driving test.Passing your advanced driving test will show your insurance company that you have extra skill when driving and are less likely to be involved in a accident.

9. Don’t inflate the value of your car.Adding extra value to your car when you apply for your insurance quote will do nothing for you apart from increase you premium.In the event your car is stolen or written off you will only be paid the market value of your car at the time of your accident.

10.Look after your credit rating.Insurance companies are now looking at your credit score as part of the calculation for your insurance premium.Maintaining a good credit rating could avoid unnecessary additions to your premium.

11. Insure your car Third Party Only.Third party only is the minimum cover you are required to have by law it’s also the cheapest.If your vehicle is of a low value then you could consider this type of cover.You need to remember that with this type of cover if you was to have a accident that any damage to your vehicle would not be covered for repair.

12. Keep a clean licenceInsurance companies take driving convictions very seriously and can dramatically increase your car insurance premium,by maintaining a clean licence proves to the insurance you are a safe and careful driver.

13. Remove any unnecessary drivers.If you have a young driver on your insurance policy that no longer use’s the vehicle you should remove them as this will reduce your premium.

14. Young driver’s add a older driver.Some insurance companies will reduce young drivers premiums if they have a older named driver on the insurance.

15. Build up your no-claims discountOne of the biggest factors affecting your car insurance premium is the number of years no-claim’s discount.You could receive up to 75% discount for around 5 years of no claims.The more years you can stay claim free the safer driver your insurance company will see you as.

16. Protect your no-claims discount.Although this will increase your insurance premium if you have a lot of years of no-claims you may want to protect this as a small claim may increase your premium by up to 75%.

17. Buy a lower insurance group car.A very important factor to your insurance premium is what car you drive.Most insurance companies adopt the Association Of British Insurance Group Rating.This rates vehicle’s from 1 – 20 generally speaking the higher the group the higher the premium.By buying a car with a lower group rating can lower your premium especially for young or inexperienced drivers.

18. Join a car club.If your vehicle is a classic or specialist consider joining a club related to your car most clubs offer insurance schemes which have very good premium rates.

19. Put your spouse as a named driver.Some insurance companies offer discounts when you add a spouse as a named driver as opposed to unmarried couples,they see marriage as a sign of stability and associate stability with safe driving and there for give you a discount.

20. Take pass plus.If you are a new driver consider taking your pass plus.some insurance companies could give you as much as a 25% discount and when you have just passed your test and have no no-claims this could make a considerable saving.

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10 Marketing Tips For Entrepreneurs

 

lots of note on a wall

10 tips network marketing

 

 

 

 

Nothing happens in business until a sale is made. Marketing is simply about getting new customers and keeping them.

If you’re not doing something everyday to market and promote your business, your competitors are.

 

Here are ten easy-to-implement tips to effectively market and grow your business:

 

1. Partner with large email

database list owners and offer to cross promote each oher. The list owner will advertise your event, product, or service to their email database and you’ll offer to do the same to your list.

 

2. Create your own blog

which is an online journal with frequently updated posts to entertain and excite existing and potential customers. It’s more personal and immediate then a website and keeps people engaged and hopefully coming back for more.

You can even create one for free at http://www.blogger.com.

 

3. If you want to increase

word-of-mouth fast, do something beyond normal industry expectations. For example, Mr. Lube offers fast and affordable tune-up service to customers right on the spot, without having to leave the car,

while offering coffee, cappuccino, and a fresh newspaper.

 

10 Tips for marketing

 

4. Always ask happy clients

for endorsements or testimonials and put them on your website and other marketing collateral. They’re worth their weight in gold. Try to get some recognizable names in your community for additional cachet.

5. Put a special offer or product advertorial

on every invoice and statement you send out. Likewise, you can also negotiate a deal with another company to advertise your product or service on all their invoices for a percentage of revenues from placed orders.

6. Make your business cards

stand out and be natural keepers. Offer important information on the back such as emergency phone numbers, a map, or special dates to remember. Have a slogan that offers a powerful benefit statement to your prospective customer.

7. Offer special bonus

packages with your product or service offering. Get corporate sponsors to give away products as part of the bonus package in exchange for free exposure.

8. Align your business

with a cause or charity. Give back to your community. Customers appreciate doing business with companies that are bettering their communities and the environment and being good corporate citizens.

9. Find an angle that makes

your work controversial. The banning of Mark Twain’s “The Adventures of Huckleberry Finn, reviewed as “trashy and vicious,” was a blessing in disguise.

Twain made a poster advertising the ban, which significantly increased sales.

10. Post frequently

In online message boards/forums relevant to your business or expertise. Include your signature and offer tips and valuable advice. Eventually you will begin gaining word-of-mouth exposure as a leader in your field.

Posting messages with your company information also helps to increase your search engine rankings and drive traffic to your site.

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5 Tips That Will Increase Traffic

To Your Website

 

 

 

This article presents the proven ways of building your online

marketing business, with which you can easily succeed.

 

If you follow the proven ways of building your on-line marketing business, you can easily succeed. You will need to apply these marketing strategies consistently, be focused and dedicated to growing your business.

 

If you want your Internet marketing business to succeed, you must have traffic to your website. More traffic means more sales. If your website does not get any traffic, then you will not succeed.

 

The essential strategies you can use to drive traffic to your

website are as follows:

 

1. Writing and submitting articles.

Writing and submitting articles is one of the most effective and cheap ways of driving targeted traffic to your website. Write useful articles related to your internet marketing business and distribute them online.

 

As they get picked up by various directories and search engines, you will see an increase in traffic to your website. This is one of the cheapest ways of driving traffic to your website.

 

 

 

 

 

2. Build a list. Having a list is very important.

If you want to earn money and be successful with your Internet marketing business, you will need to have a huge list. Offer an ezine or ecourse on your website so that your visitors can subscribe to it.

 

Or have a form on your website offering some free e-books, so that the visitors can leave their email addresses.

 

3. Search engines. Your website must be optimized for search

engines.

Search engines can send traffic to your website. You must build your online presence by having many links to your website. You can get reciprocal links using various tools/software to automate the process.

 

One way links can be created by submitting articles with your URL and participating in forums. As you build more links back to your website, major search engines will start sending traffic to your website.

 

4. Google Adwords. While starting your internet marketing

business,

Google Adwords are efficient at sending traffic to your website. You will however need to select your key words and bid for them effectively for this strategy to be viable for your business.

 

 

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5. Participating in appropriate forums.

One of the ways through which you can get targeted traffic is through participating in relevant forums helping people who are your potential customers. Your signature and URL on your posts on the forum is an effective way of increasing targeted traffic to your website which will increase your sales and boost your business’ profits.

 

The strategies outlined above are proven ways to increase traffic

to your website.

 

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 3 Basic For Internet Business

 

words and mouse on a white background

Internet business,

 

To have a successful Internet business, you need only three things:

 

1. Product
2. Copywriting
3. Traffic

 

 Because  It really is that simple. If you have those three things… competently performed, you will have a succesful, profitable Internet business.

Let’s talk about competency in each of those three areas and how you can quickly master each one.

 

Product

 

 First of all  You need a product that people want. Don’t fall in love with a product just because you think it’s cool.

I’ll go into details in a future article, but I look at two things to determine if a product is wanted enough for me to sell it:

 

1. Are there people searching for that product

(I use the Overture tool)

2. Are fellow marketers willing to pay a significant amount of money for traffic for that search term because people are buying (I also use the Overture tool).

 

I multiply those two numbers. If the result is higher than the result for the product “air guns”, I’m willing to get into that market.

 

Why “air guns”?

It was simply my first profitable product. Can products that score lower than “air guns” be profitable? I’m sure they can,

but there are enough markets that score higher than “air guns”, I’m not willing to chance it.

BTW, don’t get too hung up on the product. It is the least important of the three items. Copywriting and traffic are infinitely more important to your business.

Don’t spend two years developing a product. There are already thousands of products available on the Internet that you can market and earn a percentage as an affiliate.

Choosing your product should take no longer than a half an hour, not two years.

 Also  You can run the numbers for 6-10 product ideas in less than half an hour and make your decision. Then start concentrating on what really matters…

 

which is…Copywriting

 

Now you need to describe your product. You will do this in many ways. You will create a sales page on a web-site that will describe the product and try to sell it.

  However You will need  write small text ads to run on PPC search engines. You will write similar one and two line descriptions to enter into affiliate networks.

You will write articles and resource boxes for those articles. You may even write a signature line for use on forums.

The point is that copywriting is what conveys the message about your product. It is simply some words. You can sometimes uses pictures and videos,

but it is generally the words that actually do the selling. Don’t forget that you are in the business of words.

How do you decide what words to use? You have three choices if you are a beginner:

 

1. Hire a high priced copywriter.

 

Generally you will want to pay $5,000-$10,000 per sales page for a decent copywriter. Drop me a note if you want referrals. I know two of the best.

 

2. Use copywriting software that scores words. 

 

Which you can read more about later . It scores your prospective ad copy against a massive database of profitable ads.

  Also You can simply make up some copy and click the score button. Then change it and click the score button again.

Pick the highest scoring text after you have worked with it for awhile.

 In addition  You’ll have copy that the pros will envy and more importantly… copy that will convert that traffic into customers.

 

3. Fail for a long time while you are learning.

 

Don’t laugh. Most Internet marketers choose this path. If you are persisent enough, you will learn what works and what doesn’t. Traffic

 

 

woman and a baby computer sitting on settee

Internet business,

 

 

Once you have copy that sells, you need to get people to see it. We call that “traffic” on the Internet.

 

There are dozens of ways to get traffic on the Internet. Let me focus on two ways that I recommend to beginners because both are free

(well; there is a small one-time cost to get started, but you don’t pay for each visitor like some other sources).

1. Search Engine Optimization – get free traffic from the search engines by being ranked high for the search terms associated with your product.

 

2. Article Submission – get recognition and links to your site by writing and submitting articles.

 

Let’s talk about Search Engine Optimization first.

First of all, DO NOT waste weeks and months of your life listening to the lemmings on the SEO forums. In my experience, they are just the blind leading the blind.

There are three factors to search engine optimization you should focus on:

 

a) Your domain and URLs
b) On page optimization
c) Links to your site

 

Secondly  I recommend you choose your domain and URL structure using Nemeas. You can read about it at Nemeas.com.

It is very simple to use and is also based on a massive statistical analysis of the leading search engine. You simply score prospective domains and URLs and select the highest scoring one.

I don’t recommend any on page optimization unless you are creating free content sites to feed traffic to your sales page. Instead,

optimize your sales page for selling with Glyp hius and don’t worry about the on page search engine factors.

 

In addition getting inbound links to your site,

for instance   i recommend article submission. I recommend that you use Artemis Pro. You can read more about it at ArtemisPro.com.

 Besides that it gives you a boost above any other currently available article submission tool because it submits a unique article to each publisher.

That boost can amount to an 1875% increase in effectiveness given the same amount of time invested.

At the end of each article, you should have a resource box with a link back to the site with your sales page. That resource box should be optimized 

 

That’s it. Running a successful,

Profitable Internet business is really just that simple. It’s just choosing the right product, choosing the right words for your copywriting and choosing the best way to get traffic to your sales page.

Please visit my blog often at www.JamesBrausch.com for further lessons on the simplicity of Internet marketing. I’ll post regular lessons there.

Every entry on my blog is categorized into three topic areas: Product, Copywriting and Traffic.

Just choose one of the topics to find out more information about that area of running a successful Internet business.,,,Here’s to your success!

 

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Yahoo Search Marketing For Publishers

 

Marketing is a source for big income in the Internet. Because of the powers that advertising possesses especially with a highly directed method that the Internet can offer, there is a bigger possibility that Internet ads will meet more success. For example, a person who is looking for a new computer and sees an ad for an online store offering a sale on computers will most likely click on the ad.

Very few ads in other media can seek to approximate this demand-specific distribution of ads. This is also the reason why there is a growing influx of companies — both big and small – that are allotting more budget towards Internet advertising.

Consequently, more and more websites or publishers are also wanting to get in on the action because the click-throughs will mean big money for them for a very minimal effort.

There are many programs that have emerged online that seek to help web publishers take advantage of the revenue opportunities in advertising.

Yahoo.com, one of the search engine pioneers and a formidable force in the Internet industry, recently announced a new program that would enable web publishers gain more in terms of the benefits of pay for performance or pay-per-click advertising.

The program, called Yahoo! Search Marketing, makes advertising on the Internet easier and more manageable to handle.

Yahoo! Search Marketing is based on the technologies and research used by Overture Services, Inc., otherwise known as http://GoTo.com – one of the first search engines that was able to include paid ads in its results. In 2003, Yahoo! acquired Overture and turned it into a fully owned subsidiary tasked to become the backbone for the whole search engine advertising or Pay-for-Performance setup.

Overture’s innovative solutions with regards to advertising in search engines has been a great influence on other search engines since they have also come out with their own programs using the principles set by Overture, among them Google’s AdSense.

With the Yahoo! Search Marketing pay-per-performance program, publishers bid on search terms or keywords (this could be words, phrases, or a combination of both). The winning bidder’s web page is then placed in the search engine results for those keywords, with the position being related to the amount that was bid for the said keywords.

This function is part of Yahoo! Search Marketing’s Sponsored Search feature, that makes advertising in Yahoo! so much more powerful and effective. The various features included in Sponsored Search allows you to not only control the position of your website in keyword searches, you can also set your own price per click and pay only when people actually click the link to your website.

This is a far more effective way of getting more visitors to go to your web page. First of all, Overture offers a far wider reach compared to other competitors, especially Google. Overture’s reach extends not only to Yahoo but also to AltaVista, CNN and Infospace, among others. The reporting function is also more intuitive now and far more complete in terms of searching for the effectiveness of certain keywords.

 

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Adsense Money Making Secrets  

 

 

 

 

If you haven’t looked to Adsense as a money earner for your websites, you may be missing out on an additional income stream which could be making your business top dollars especially if you have a large content site.

 

Not only are webmasters earning additional money from Adsense with their current sites, many are actually building sites designed to maximize their Adsense revenue…. and they are making huge amounts of income by doing so.

 

Like any type of website, there is a fair amount of work involved in setting up an Adsense site however more importantly there are quite a few tip and tricks…

or should I say secrets that should be known which will ensure that Google Adsense pays you the maximum amount of money on a monthly basis.

 

So here are some basics to start

1. The larger the website the better. Any website with thousands of pages will receive many more hits from the search engine than a small site.

 

2. Free content is a great way to go when building a site… articles, books, software and so on.

 

3. A few inbound links will ensure higher rankings thus bringing in more money every month.

 

Now for a few of those top secrets….

 

4. Place Adsense on 90% of your pages.

 

5. Vary the type of Adsense Ads on your pages.

 

6. Place at least one Adsense ad above the fold on your pages

 

7. Experiment with pictures above each Adsense ad.

 

8. Experiment with the ads blending into the page and standing out.

 

9. Some statistics have shown that the large rectangular Adsense ads get the most clicks.

 

10. If building a website from scratch do research on the most profitable keywords for your websites topic.

 

Above I have only listed a few of the tips and secrets on Adsense.

There are many good books and videos currently online that will help increase your Adsense income significantly of which you should look into if you are serious about making Adsense another of your full time income streams.

 

The final thing I would also recommend is Adsense tracking software.

I use software constantly and it has easily doubled my Adsense income within the last six months alone.

 

As with any business or income proposal, make sure you do your research as this will ensure not only maximum exposure on the internet but also the best possible profits for your websites and online business.

 

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7 Reasons Why You Should Join A Forum Today

 

 

 

 

Human beings are social by nature, and on-line communities or forums are the latest in a long progression of social organizations created by humankind. While many people join forums specifically for the social benefits, there are several good reasons for Internet entrepreneurs to join an on-line forum.

 

Here are the top seven benefits you and your on-line business can reap.

The top reason many Internet business men and women join forums is for the search engine benefits. Many forums are tremendously popular with search engines and so not only rank well but also are regularly crawled.

 

Most forums offer an introductions area as well as a signature area  where you can promote your web site or sites.

In addition, as you participate in a forum that is relevant to your site’s topic there will likely be opportunities to work your site into conversation. All these links can be of tremendous benefit in terms of search engine rankings and relevant back links.

 

However,

if you think that search engine benefits are the beginning and end of the ways you and your Internet business can profit from joining a forum then you are missing out on a lot of learning.

 

If you are going to join a forum then join a forum that help you learn more about your niche. Even if you are an expert in your field there is always more to be learned and where else to go for that knowledge than a place where others knowledgeable in your area also hang out?

 

That is what is so wonderfully flexible about forums.

There really is an Internet community for everyone and every interest. Your task is to find the forum where your peers are already hanging out. Learning more about your niche is a tremendous benefit of joining a forum.

 

You don’t need to restrict your forum memberships to those within your field. It is also wise to join forums that can help you learn more about how to run your business. Find forums of other small business owners and entrepreneurs.

 

 

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You will soon be able to find folks who are at your level of expertise as well as those with more experience willing to share their hard-earned lessons. Soon you’ll have the opportunity to repay that debt by mentoring other newbies.

 

This sharing and hand-holding is one of the elements that make Internet communities so successful.

You should also seek a forum to help you with your Internet marketing. There are many different approaches to Internet marketing and while some people prefer the scatter-gun approach most choose one or two primary methods.

 

Explore and text methods to determine which you feel most comfortable with and then join a forum focused on that method to help you refine your approach and achieve maximum success.

 

One of the primary problems with the Internet is that it can be easy to feel isolated. However forums can help bridge the gap of time and distance by serving as a community as well as an information source.

 

Friendships and even love can be found in time and laughter and camaraderie and commiseration can help sustain the person as well as the business.

 

 

 

 

Forums can also help you find customers for your business.

As you participate and share information about your business some folks will naturally express an interest. As you share your expertise and demonstrate your knowledge then you will attract still more. Don’t be a pushy salesperson,

 

simply allow your expertise to showcase your business and you will attract a quality customer relationship.

A forum can also be a great place to find partners to help you expand or promote your business in a number of ways. You might discover some like-minded soul whose business perfectly complements yours or you might discover the perfect joint-venture partner.

 

Even if you encounter people you might view as competition try to view the relationship from many angles to see if there is a way to benefit from a partnership rather than a competition.

 

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Joining forums can provide many benefits to you and to your business but remember that Internet communities are social contracts with rules and guidelines.

 

Make sure you know and understand the rules before leaping into discussions. It is even more difficult to undo a bad first impression on the Internet as it cannot always be erased.

 

Start slow and easy until you are sure of your footing.

Also, be very wary about pushing your business too aggressively. That type of activity can get you banned from a forum pretty quickly.

 

Many forums have a clearly marked area for advertising and sales posts and also allow some blatant promotion in your signature, but keep your posts on topic and helpful and you’ll be better off in the long run.

 

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5 Mistakes You Must Avoid When Starting A Home Based

 

man and woman sitting at a tablt

Internet business

 

 

 

2 years ago I left my job as a sales manager to start a home based Internet business. I had already bought a lot of books promising substantial incomes within days or at least a month.

 

Nothing could stop me now – I had several project up and running in no time.

 

First mistake to avoid is rushing into a home-based business that program that you know little or nothing about. Many people on the Internet want to make money from selling you the perfect home based business.

 

Also  In many cases they haven’t even tested the program themselves.

 

Second mistake to avoid is thinking you can go from zero to a successful Internet business in 30 days or less. I am not saying it is impossible, but most end up with a giant information overflow and no money in the pocket.

 

 

Shop Hickies Tie Free Laces

 

 

 

 First of all You must plan for a modest

income the first 3-5 months.

Produce a list of alternatives and try to identify the critical success factors and skills needed. Be realistic – you have to have some of the key skills needed it you are going to succeed.

 

Third mistake is quitting a program to soon. What I did and you should not repeat is thinking that it is something wrong with the program when the money doesn’t start pouring in.

 

Often it is a question of making minor changes, measuring the effects of the changes and wait for things to start happen.

 

Forth mistake is starting cheating when you get desperate and low on self-esteem There are a lot of scrupulous people out there making money from guys like you who has been knocked in the first round

 

A lot of communities is exchanging clicks for Google AdSense. Did you really think you could get away with it? You end up getting banned from the program and excluded from one of the best home based Internet businesses you can find.

 

 

Shop Hickies Tie Free Laces

 

 

 

Most importantly be patient – you

will succeed if you really try.

Fifth mistake to avoid is not learning the basic stuff. The basic skills for succeeding with a home-based business is to create content, attract visitors and make money from you visitors.

 

For example  You can buy some product and services that helps you on the way, but you must understand and be able to handle the basic stuff if you want to establish your home business and survive.

 

Starting a home based Internet business is like a boxing match. Be patient – work hard and smart and you will become the champ of home-based Internet marketing.

 

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Lead Generation Is Backbone Of Your Business  

 

 

 

The survival of any business or website can be gauged by the owners ability to generate a

steady stream of targeted leads. No leads = No sales and without sales your business

doesn’t exist.

 

If you own Your Own Business or If Your Promoting Affiliate Programs. Your #1 Priority is Building a List of Targeted, Opt-In Subscribers that Know and Trust You. They will be the determining factor whether your business succeeds or fails. You’ve heard it before, “The Money’s in The List

 

and generating leads is in fact, building your list.

Let’s take a look at email marketing as a lead generation source. Using a signature in all your email communications will bring you an occaisional subscriber and I wouldn’t discount it’s use. However, I’m afraid it won’t bring you an overwelming flood of subscribers.

I’d still use it since every subscriber is a lead generated.

I’m assuming you already publish a newsletter/ezine. If not, I strongly suggest you start one now. Doing Ad Swaps with other publishers in your target market is another effective form of email marketing. It’s as easy as You run my ad and I’ll run yours.

 

Fresh eyeballs on your ad in your target market will bring you a good response.

Ezine/Newsletter Co-Ops is yet another way to attract new subscribers/leads. There are quite a few available.   You can get your ad in front of over a million subscribers for free. But you do have to agree to be subscribed to all the ezines in the co-op.

 

This doesn’t have to be a problem. Just use a seperate email account and retrieve the newsletters from there. The above is not the only co-op available. As I said, there are quite a few. You can search your favorite Search Engine for Free Ezine Co-Ops and chose the one’s that you like.

 

Buying Leads: This can be risky.

I’m sure you’ve seen the ads offering 5, 10, 20,000 double opt-in leads for X amount of dollars. My take on them is this, They may have opted in to someone elses list, but Not mine. Yes there are some very reputable companies that offer very responsive leads but they come at a high premium.

 

If you decide you want to use purchased leads, I can only suggest that you due diligence when researching them.

Solo Ezine Ads: Not just any eZine will do. The response to your ad will depend on the quality of the ezine/newsletter you chose. There are many to chose from. Don’t be fooled by the size of the subscriber base. Bigger is not always better.

 

I’ve found the response to be better with subscribers in the 5000 to 10,000 range.

Pay Per Click Advertising can be an expensive proposition if your not experienced. Test your ad on the less popular sites. Don’t just jump right out there with Google and Yahoo.

 

You can eat up your budget in no time flat. Do a search for PPC’s or Pay Per Click Search Engines and a ton of them will show up. Some even offer a cash incentive for first time users.

 

Interested leads can be acquired by posting in forums. A word to the wise. Don’t go to these forums thinking you can just post a short blurb about whatever the topic is, leave your sig. go to the next and do the same.

 

They’ll bust you for spamming the board. You’ll probably get banned, worst yet, reported to your ISP. Hang around, get to know people and post when you’ve got something relevant to say.

 

Then you can leave a link to your site in your signature and people interested will often click it, if your post was helpful or interesting. I’ve included a short list below to help you get started.

 

Submitting articles to ezine publishers and article directories is

another lead generation tactic.

 

This method produces very targeted leads. They liked what your article had to say and obviously wanted to read more. This method will also produce links back to your site and in time will improve your search engine position as well as your page rank. Giving you Free search engine traffic.

 

The one thing that really matters, regardless of your method of generation, is keeping them in your target market. It makes no sense to advertise to Golfers if your selling Surfboards.

 

A lead generation strategy should be in place before any other

business is done. It’s the backbone of your business.

Use the strategies above and you’ll have an ample supply of leads to market your goods and services to. Of course your gonna love all those trips to the bank. Happy List Building.

 

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 9 Tip on Website Design

 

 

 

The design industry in general is very sensitive to outside

influences all the time,

 

usually termed as “modern”, “innovative” or “trend-setting” etc. However, thankfully these influences affect the design areas outside the purview of web design.

where the designers and artists tend to change their style, direction and outlook. In the web design world, we look towards objects, resources and content resulting in profitability as motivating factors for changes in design.

 

The truth about websites is that there are no rules for web

design,

there are only guidelines. Following them or not is up to the web designer, but following certain guidelines to design a money making site would certainly help in the long term.

 

The main objective of a business website is representation of

the company.

and describing the products and services offered by it on the internet. The website must make sure that enough information in this regard is available. Transparency is another factor while designing a business website.

This can be achieved through the “About Us” page .

which should provide enough information about the management, the objectives, the history and the philosophy of the company represented. Photographs on this page enhance credibility, since they present a crystal clear transparent picture to the visitor which says “we have nothing to hide”.

 

Some designers tend to provide contact information in

the“About Us” page,

although it is not incorrect, a better and organized method would be the usage of “Contact Us” page. Please make sure the contact us page is simple and short. Many websites have long forms to fill with departmental details and other formalities.

 

Keeping this short would help in two ways .

it will not be an irritant to the visitor, the other, the company can avoid getting spurious and
incomplete information.

 

The categories explaining the products and services,

offered by the company should be complete including pictures of the products if any. Use pictures sparingly lest they distract the user from reading the content.  Always keep the content regarding products and services up-to-date .

 

with “news” or the “latest” pages.

The news page can be supported by writing relevant press releases rich in keyword content and distributing them to the important press  release sites. This will help bring in more traffic to your site at the same time  building credibility.

 

Use the “testimonials” page to put up comments from old 

customers.

This would not only help in pushing your products and services but also in making the customers re visit and make further purchases. This page should convey user concern and should not be a sales pitch.

These are but a few  tips to designing a professional business website.

 

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