What Should You Know About Search Engines and




Here’s a fact for you, 85 to 95% of websites are found through a search engine. You may have the most incredible website on the Internet, but it will receive little or no traffic without search engine visibility and ranking. Can you imagine a billboard in the Sahara desert? Who sees it?


So, how will searchers find your website? What types of search engines

could they use?

Search engines fall into two categories. The first is referred to as natural, organic or standard. The second is called pay-per-click, paid inclusion or paid placement.

Natural, organic and standard are interchangeable terms describing a search engine that bases its search rankings on a ranking algorithm. The algorithms involve a number of criteria and parameters, all relating to the content of the website, the website’s size, the number of incoming links to the website, and the content’s relevancy. You will hear terms such as keyword relevancy and keyword density to describe various components of the algorithms.

For the standard search engines, you, your webmaster or hired search engine optimization specialist could spend considerable time optimizing your website to achieve top rankings. The goal is for your website to appear on the first or second page of the search engines’ results when your target user searches keywords or keyword phrases.



The good news is rankings on standard search engines are free. The downside is the tremendous amount of time and effort required to achieve exceptional search engine rankings. Let’s confess to each other that top rankings on standard search engines can be tough and timely to achieve!

The interchangeable terms pay-per-click, paid inclusion or paid placement describe a search engine that bases its search rankings on a “bid for position” basis. Simply stated, you “bid” a price to be in a specific position of the search rankings for a particular search keyword or keyword phrase. For example, the #1 position on the search phrase “pay per click” recently required a bid of $3.55 per click, whereas the 15th position required only a bid of 55 cents. As a result, your differential website advertising costs between position #1 and #15 can be considerable.

With pay-per-click search engines, your ability to bid high can dramatically impact your website’s search engine ranking when the search results display website domain names or URL’s for the search keyword or keyword phrase. The benefit is your website gains visibility with the searcher, but you are not charged the pay-per-click “bid” until a searcher actually clicks on your website domain name or URL displayed in the search engine results. The selection of your website in the search engine results is called a click-through.


In general, click-through rates range from 1% to 5% of the number of impressions. What is all of this? A click is when a searcher selects or “clicks” your pay-per-click ad. An impression is one display of your pay-per-click ad on the search engine results. So, the click-through rate is a measure of the total number of ad clicks versus the total number of impressions in a period of time:

Click-Through Rate % = Total Number of Ad Clicks / Total Number of Ad Impressions * 100

Let’s do the math for our #1 position bid of $3.55 per click. In September, 2004 there were 21,535 searches for “pay per click.” First, let’s assume a 1% click-through rate. The top bidder spent $764.49 (21,535 * 1% * $3.55). Now, at a 5% click-through rate the top bidder spent $3,822.45 (21,535 * 5% * $3.55).

Budgeting and controlling marketing expenses with such a broad range of potential costs could be tough. Plus, such costs could be the tip of the iceberg. We still must consider derivatives of the keyword or keyword phrase. So, was being #1 worthwhile? That depends on your website’s cost per visitor, conversion rate and profit margin of your product or service.

From what we’ve covered so far, you should realize you can achieve a top or high ranking through the pay-per-click search engine. But, a high ranking will cost money and these costs can be volatile. Meanwhile, the standard search engine remains free.

However, pay-per-click offers one significant advantage. It enables you to achieve website visibility with a high ranking instantaneously or overnight. If you want to draw traffic to your website fast for any reason, pay-per-click can make that happen. Remember, maximizing the standard search engine process takes time!

Let’s summarize the pros and cons of pay-per-click marketing:




* Improves your website’s ranking and traffic quickly.

* Tests the marketability of your product or service swiftly.

* Determines the ability of your web site to convert visitors to a call to

action or make a purchase promptly.

* Identifies which keyword phrases will provide the best conversion rate


* Provides complete control of the search engine campaign, both

position and cost. ,,,  Cons 

* Cost


Many individuals criticize pay-per-click because of the costs involved. But, have you really thought about the cost issue? Unless you or someone in your organization has expertise in search engine optimization, you’ll probably pay several thousand dollars in fees to a search engine optimization specialist to improve and optimize your website to achieve higher rankings in the standard search engines.

So, my question to you is. Are the standard search engine rankings really


At the end of the standard versus pay-per-click search engine debate, it’s like the old saying, “There is no such thing as a free lunch.” Or, it’s like the old commercial, “You can pay me now or you can pay me later.” The reality of the debate is you must evaluate your specific website situation and utilize the search engine approach that maximizes your website promotion goals and investment.


About the author:
Chet Childers is a successful Internet marketer utilizing both pay-per-click marketing and search engine optimization to increase website traffic. His clients’ websites promote products such as window treatments, furniture, medical uniforms, swimming pool tiles, capital equipment, computer software and much more.





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The Full Adsense Formula


If Adsense is used properly it can generate a great passive income for any site. But that’s the crux if you’re not placing the right Adsense code in the right style and in the right position on your pages then you’re actually loosing money with Adsense.


Adsense is the best income generating program ever spawned! Why?


There is no product or service to promote. Only your domain. Webspace, an Adsense account, and highly targeted traffic is needed. Your success with adsense, you will soon learn, is as easy as driving s car or cooking a four course meal.


The reality is Adsense Success and everything else has to be learned.

When you learned how to drive a car it became simple and after a couple of months of driving everyday or so. It became second nature. Once you learn the Adsense formula and it’s variables. The sky’s the limit with Google Adsense


Learn The Adsense Craft.

You can’t cheat your way to success or for some a healthy adsense income. Just like anything other skill in life, it has to be learned. Everything that everyone knows was learned from a teacher(I.E. Anyone), a book, an article(I.E. Newspapers,


Magazines, and the Internet), or by word of mouth. You have to learn the adsense formula and all the adsense variables. I have a A.A.S in Computer Programming and Engineering. So believe me I know how to give low-level instructions.

No one can tell YOU how to make YOUR site a success, only guide you in the right direction.


The Adsense Variables TT(High CTR) + Content = Adsense Earnings


Content – try to have a 1000 words of keyphrase-rich content. High CTR – highly optimized placement of the adsense code.  TT – Highly Targeted Traffic


Yes that’s it. The “Adsense Formula” is just a basic math problem and as we all know any on can learn math. We’re not near finished. These variables the make up the Adsense Formula is the key to your success. Why refer to them as variables,


Because these Adsense elements constantly change and YOU are in full control of them.

Imagine a indoor plant and its variables. Sunlight, Soil PH, CO2, Fertilizer, and Water. You control every variable and if each one is highly optimized then you will have a healthy fast-growing plant. If you highly optimize each adsense variable then you will in turn receive a healthy fast growing adsense income.


Now that we have an understanding let’s evaluate this “Adsense Formula.”


Adsense Content


Keywords are a bad idea! High paying or not. In fact don’t choose high paying keywords, not because of the saturation of SEO experts, but because keywords are to broad. Adwords is ying and Adsense is yang. Broad keywords have low payouts and ctr.


You want to target keyphrases, so your site only displays high paying adsense ads, not .


15 adsense ads from some beginner with one of your terms in their adwords campaign. There is a lot of free content online, but it is best to use unique content for search engine purposes.


To accomplish this hire a writer or choose niche subjects that you are familiar with, so that you can write your own articles and e-books. Don’t base your site on money rather than your passion. Example. My passion is computers and networking.


Google on green back ground

Google Adsense



Adsense CTR


Optimal adsense ad placement is the heart of high adsense ctr. There are four locations on a webpage the receives the most clicks.

1. Just above the fold.

The fold is the end of the section of the page you can view without scrolling.

2. All along side the left column.

3. In your content, if very interesting and informative.

4. At the end of your content after a reader finishes.


Adsense ad format effects ctr greatly whether or not they are placed in the right spots. Squares receive the most clicks, beginning with the largest and so on. The ads should blend with your page. Only the link title should be a different color than the text and url.


No borders unless red or yellow. They attract viewer’s eyes.


The link color should match your site’s links, but blue and red work the best. Incredibly Increase your adsense ctr up to 400% by placing related images above or to the   left of adsense ads.


Yes, there is a difference between targeted traffic and highly targeted traffic. Someone looking for an online business would be targeted traffic to this article, but someone looking for an adsense business would be a highly targeted visitor.


Why high quality traffic? Your Ctr will be amazing and unbelievable because all of your traffic will be looking for YOUR site. Don’t be surprised if you have certain days where 97% of your visitors clicked an adsense ad.


How? Blogs, Articles, E-books, Rss Feeds, and most SERP(search engine results page) traffic. Never use traffic exchanges or links from other sites unless their content is similar to yours.



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Thanks to Google Adsense revenues the internet is growing faster each day,

Google Adsense revenues


1.000.000$ With Google In 6 Months


Learn how you can make great money  with the internet’s number 1, know Google Adwords and Google Adsense programs…


Did you know?


That internet advertising revenues reached an estimated new record of $4.2 billion for the third quarter of 2006 and that the internet advertising market  has been growing more than 30% for the last 4 consecutive years.


“Google reported revenues of $3.66 billion for the quarter ended March 31, 2007″


Google Adsense is revolutionizing the web, high school kids are making fortunes per month with Adsense paying their classes and helping their fathers paying the bills at home.


Lawyers and doctors gaved up their practices to make millions with Google.Thanks to Google Adsense revenues the internet is growing faster each day, while Google is paying the bills webmasters create more quality websites with free


content and utilities for everyone,


websites that you look for when your cash flow is fading. People create websites just for make money with Adsense and this reason is reflecting on the web contributing to the fast growth of  thousands of websites and ideas that born every day.


When you use Adwords to promote your products you are sponsoring and broughting to life a new star rising website that can be a must value to the web.  That’s why Google Adsense/Adwords programs are so great, because everybody wins,



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Advertisers and pay per click

advertisers pay per click and make sales using Adwords, clicks and impressions are made by the Adsense publishers that receive compensation, it’s a  rollercoster that never stops so therefore it is unbeatable.


It’s called “revenue sharing” and it’s the most powerfull internet marketing
tool you will ever find!  Thousands of people every day discover Adsense and start making money at home with their websites,


they share the secret with others and when others make money everyone makes money, that’s why I had the trouble to write and distribute this little article, to spread the good news and off course make my  own fortune.


Join Google Adsense for free


If you have a website and are looking for a serious income this is the perfect opportunity for you to grab, Adsense is the best money making program  circulating on the web, one of the most well paid if not the number 1 and best  of all it is real!


Join Google Adsense for free and retire from your job in months, use Google Adwords to rise up your business and become a millionaire in the next year.


Let me show you the headline 1.000.000 in 6 months:


Besides the Adsense earnings and the Adwords traffic that you can generate you can also make big money referring others to the Adwords and Adsense programs,  when they use the programs you get paid, well paid.


This is how the programs work, by own Google words:

“When an advertiser who signed up for Google AdWords through your referral spends $5.00 (in addition to the $5.00 sign-up fee) within 90 days of sign-up, 

you will be credited with $5.00. When that same advertiser spends $100.00  within 90 days of sign-up,


you will be credited with an additional $40.00. If, in any 180-day period, you refer 20 advertisers who each spend more than  $100.00 within 90 days of their respective sign-ups, you will be awarded a  $600.00 bonus.”



become rich and make your dreams come true forever!!

dreams come true

“When a publisher who signed up for Google AdSense through your referral earns  $5.00 within 180 days of sign-up, you will be credited with $5.00. When that   same publisher earns $100.00 within 180 days of sign-up and is eligible for payout,


you will be credited with an additional $250.00. If, in any 180 day period, you refer 25 publishers who each earn more than $100.00 and are all eligible for payout, you will be awarded a $2,000.00 bonus.”


Google AdSense sign up for free


Do I need to say anything else to convince you to sign up? I Don’t think so.Just do the math and you will find out the potential of your earnings, if you  already know the programs you know what i am talking about and have a better perspective,


if you don’t I tell you this, you can look but I guarantee that  nothing else  exist  like it. And don’t worry, take it easy, take your time, it doesn’t matter if you don’t understand any of this,


Because it only matter if you have  a website and want to make money with it, in the process you will discover how everything works and  how to succeed in your goals.


That’s for this and many other reasons that Google is and will be the internet’s number 1 for many years to come! Follow the path, become rich and make your dreams come true forever!!


Get thousands of ad impressions every day for FREE

Send the emails to your subscribers and

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AdSense Tips For Bloggers


girl sitting by a desk with a laptop

AdSense For Bloggers




Blogging has opened up an entirely new way of how non-technical people interact with the Internet, and now, anyone can publish anything about any topic – without having a website


Anyone can profit without even having a product!

Because you have joined the blogging revolution that is sweeping the net, and you think you might want to make a little revenue – or a lot of revenue – from your blogging efforts, you need AdSense tips for bloggers.


Blogging has opened up an entirely new way of how non-technical people interact with the Internet, and now, anyone can publish anything about any topic – without having a website – and anyone can profit without even having a product!


Adsense for blogs make perfect sense. Google’s advertising programs are designed to work with sites related to the keywords for the ads that are being presented. Each time you add content to your blog,


 Google spiders gobble it up.


The more you update, the more the Google spider visits your page. Ultimately, you move up in the SERPs (Search Engine Results Pages) for the topics that you write about. You see where this is going. The higher your search ranking, the more traffic you receive,



which ultimately leads to higher revenue from AdSense ads.



Also beauty of blogs is their potential for rapid growth. If you become known as an expert in your area of expertise, word of mouth spreads quickly and your blog can become very popular. So it is vital that you always teach something with every blog entry.


You want your readers to come back frequently and they will if they know they will learn something. Not only will your readers bookmark your blog and return often,


but they will link to your blog enthusiastically as well.

People in forums will refer to your blogs and discuss what they learned. Websites will link to you as a valuable resource. In short, an informative  blog can grow very quickly if the information it provides is valuable.


First of all important to write about specific topics, and sprinkle your blog entries with specific keywords to get the best results – and the highest revenue – with your Google AdSense ads. There is a method to the madness.



Start your revenue generating blog by testing the waters.


girl with a phone and laptop

AdSense For Bloggers




Decide what area you would like to write about and then do some keyword research. Research is easy if you use Google’s keyword tools found at https://adwords.google.com/select/KeywordSandbox .


The keyword tools are located in your Google AdWords account.


Second you need a free AdWords account to be successful but you don’t have to fund it to use the keyword tools. Look for keywords related to your subject that are high paying. These are keywords where the bid amounts are high. Make a list of the top paying keywords,


use that list to determine what topics you will write about.


Remember, you want people to visit your blog time and time again, and build up a readership, make sure that your blog is well written and informative. Don’t just target keywords for the sake of targeting keywords – the writing needs to make sense! Writing valuable content is the first step to generating traffic to your blog,


 traffic is needed to profit from AdSense ads!

Third  youu are allowed to use the AdSense ad units in two different places on each page. You can accomplish this in a couple of different ways. First, you can add the AdSense ad code to the template for your blog. This is done through the control panel for your blog,


 some knowledge of HTML is needed. The other option is to paste the AdSense code directly in your blog post each time you submit a new post. You can use it once at the top and once at the bottom, or once after a few paragraphs of the post,


 again after a few more paragraphs.


Get that code in there however you see fit – but then pay close attention to the results so you can see what is working and what isn’t. Tracking is everything if you want to make real money!


Of course, you need to advertise your blog as much as possible as well. Make sure that you provide Trackbacks to other people’s blogs as often as possible, and that you visit blogs, leave comments –


 leave a link for your blog as well!



Blogging 101



Blogging 101 is mostly about the blogging vocabulary. To understand blogs, you need to know the terms blog, platform, domain, and web host. Once you have mastered these key elements of blogging, you can enter any conversation about blogging with confidence.


After you know what exactly a blog is, you will be on your way to passing the final exam of blogging 101.


Blog is short for weblog, which simply means a series of online posts presented in reverse chronological order. That’s all! Most blogs are text,  but there are also photo blogs and video blogs. The rest of blogging 101 has to do with the technical side of things.


If you are setting up a blog, you will need a platform, a web host, and a domain.


 blogging platform is a computer software program that allows you to write posts and to update your blog. Your platform is also what you use to design the look of your blog, from color scheme to font size.


The web host is sort of like the virtual file cabinet where your blog is stored. Your computer communicates with the host when you upload or edit a post. The domain is the online address of your blog, and usually ends in ‘dot com’.


Now that you know what a blog is, what a platform is, and what domains and hosts are, congratulate yourself!  You have passed blogging 101.











Adsense – Maximising Your Income In The Holidays


 Have you noticed around the American bank holidays, like July 4th & Thanksgiving, your Adsense income takes a nosedive? Do you wonder how you can make the most of these holidays and actually maximise your income?


These income nosedives are something I’ve noticed particularly over the past year and each time is happens my heart is in my mouth as my Adsense income plummets and I wonder if it’s ever going to return to more normal levels. Of course, it does,



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but just for a day or two you’re wondering

just what has happened to your  normal income levels.

If you’ve been making money with Adsense for any time at all – you’ll know that your Adsense income can be unpredictable to say the least. From one day to the next you can experience quite big fluctuations for no apparent reason.


You may well have noticed that particular days of the week are far better than others – this will depend on the particular niche that your site is in.


For me, my best days are Wednesdays, with Saturdays & Sundays being particularly quiet. For my daughter’s site, she often has better days at the weekends.


It will depend very much on your site content and just who

your visitors are.



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My daughter’s site is fashion related, so I guess that a lot of her visitors are teenagers and young women who have more time to browse the internet at the weekend.


Of course, the upside of these Adsense income fluctuations is that the build up to big holidays, such as Christmas, can see some big increases in income.


If your site is one where you can cash in on this market, you’ll want to consider preparing for this several months beforehand. Especially so as the Christmas rush starts in early November!


By creating your content pages embedded with your Adsense code in good time you’re giving the search engines  plenty of time to find them & index them.


You’ve even got time to  tweak them


if you find that they’re not coming high enough up the search engine results.


As well as building pages, don’t forget that all-important building of links. This is more important for MSN and Yahoo, as Google seems to penalise irrelevant links.

However, it’s worth building links to your new pages from related sites, as this will improve your search engine rankings and thus your Adsense income.


It’s especially early to get an early start creating new pages that you want to get ranked in Google as they are now only re-indexing their pages every few months ,


so it is taking longer to get new pages ranked well by them.

Making sure you’ve got a Google Sitemap can help to get over this problem. There are plenty of free tools available to help you create your Google Sitemap – just type “free Google sitemap”




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into the search engines and browse through the available options.


Of course, the great benefit of building your internet businesses with Adsense, is that they’ll keep earning you money whilst  you  take your holidays, allowing you to take a well-earned rest.


So, instead of dreading the holidays,

learn to make the most of them plan for them, and use them to make even more money with Google Adsense!


For the latest information on making money with Adsense, 

To get a free email course on how to make more money with Adsense, sign up 


This article was submitted by Jennifer Carter.




An Adsense – Yahoo Publisher Network Comparison





As more and more people are hosting their own webpage or pages, advertisers have learned how to make contact with the audiences who visit the pages.


And not just randomly either;

There are now advertising programs that target ads specifically to the site that the person is viewing. They are called contextual advertising programs because they search through the context and content of a page and identify keywords.


They return ads to that page that the program believes would be relevant and interesting to the viewer. For example, if you are visiting a website on low fat recipes, you might find ads about low fat products or weight loss products.



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Website owners aren’t the only ones using this form of advertising to generate revenue.


You’ll see these ads on search engine pages themselves. For example, on Google, the ads appear in a column on the right hand side of the results page.


The keywords you enter in the search box are used to target ads to you. Advertisers are hoping that the short ad they supply will lure you to their site, where hopefully you’ll either order their product or use their service.


Website owners can now earn money by allowing contextual advertisers to

place ads on their webpages.

The more people visit and click the ads, the more money the advertisers will pay to the website owner. Many website owners make a considerable stream of income from these programs.


But the ads have to be well targeted in order to get people to click. Which is why right now there is so much excitement about a new contextual advertising program being tested and prepared for the market.


Everyone out there making money on contextual advertising is waiting to see if the Yahoo Publisher Network (YPN) product will return better results than the leading Google Adsense product.




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At the moment, YPN is still in beta testing.

A group of users were invited to trial the product and the reviews on blogs and postings all over the web are somewhat consistent on one aspect.


As of now, it seems that YPN is not returning ads that are as relevant as the ones that Adsense users are finding. For example, one blogger reported that on a website on PHP programming, YPN returned ads for a florist and for a phone service provider.


The blogger couldn’t understand what words the YPN program picked up for the florist. But it was the word ‘hello’ that apparently signaled the ads regarding the phone service.


Additionally, some users have complained that YPN doesn’t seem to update earnings and visitor information as often as Adsense. So website owners have to wait to learn if changes they have made have actually impacted the visitors that they get.


However, although neither program will release payment schemes until you register as a user, it seems that YPN is paying more per click than Adsense. But the feeling is that payments will be made more appealing long enough to get website owners to switch from Adsense to YPN,


but then prices will even out.

Some argue that in the long run it won’t matter if YPN pays more if they can’t improve their ad relevancy because they won’t get the number of clicks from visitors to see a real difference in their earnings.


As YPN is being tested, they are getting opinions and feedback from the participants. So in time, the service may be improved. However, competition for Adsense is a healthy thing.


It will force both companies to continually strive to improve their service and offerings so that webmasters can continue to benefit from a healthy stream of income in the future.



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Adsense Money Making Secrets  





If you haven’t looked to Adsense as a money earner for your websites, you may be missing out on an additional income stream which could be making your business top dollars especially if you have a large content site.


Not only are webmasters earning additional money from Adsense with their current sites, many are actually building sites designed to maximize their Adsense revenue…. and they are making huge amounts of income by doing so.


Like any type of website, there is a fair amount of work involved in setting up an Adsense site however more importantly there are quite a few tip and tricks…

or should I say secrets that should be known which will ensure that Google Adsense pays you the maximum amount of money on a monthly basis.


So here are some basics to start

1. The larger the website the better. Any website with thousands of pages will receive many more hits from the search engine than a small site.


2. Free content is a great way to go when building a site… articles, books, software and so on.


3. A few inbound links will ensure higher rankings thus bringing in more money every month.


Now for a few of those top secrets….


4. Place Adsense on 90% of your pages.


5. Vary the type of Adsense Ads on your pages.


6. Place at least one Adsense ad above the fold on your pages


7. Experiment with pictures above each Adsense ad.


8. Experiment with the ads blending into the page and standing out.


9. Some statistics have shown that the large rectangular Adsense ads get the most clicks.


10. If building a website from scratch do research on the most profitable keywords for your websites topic.


Above I have only listed a few of the tips and secrets on Adsense.

There are many good books and videos currently online that will help increase your Adsense income significantly of which you should look into if you are serious about making Adsense another of your full time income streams.


The final thing I would also recommend is Adsense tracking software.

I use software constantly and it has easily doubled my Adsense income within the last six months alone.


As with any business or income proposal, make sure you do your research as this will ensure not only maximum exposure on the internet but also the best possible profits for your websites and online business.



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