This is part 4 of our series on Marketing your web site.
Establish yourself as an expert in your field, creating more ‘believability’ and trust.
People don’t buy from strangers. With you e-zine or e-book you become better known to them. When the time comes they need or want your products or services, there’s no question who they’ll buy them from — YOU!
Show your visitors and clients everything you can really do for them, maximizing your sales efforts. Build a base of customers who are ready to hire you, buy from you, evangelize for you and create more fans for you.
Effortlessly spread the word about
Create new revenue streams from selling ad space and recommending other products that you’re an affiliate of. See our affiliate page for more information.
Become a recognized publisher. Have others writing your articles, advertisers paying for exposure in your publication.
Here is an IMPORTANT point, capture the email addresses of your Web site visitors, gaining permission to market to them over and over again and multiple chances closing the sale. Not to mention the sales of other products or services.
Keep in touch with all of your customers, prospects,
and associates — on a regular basis.
Simple tips for creating e-zines and e-books Package your knowledge on a regular basis into tips and articles that can be reprinted in other publications for tons of additional exposure and traffic. There are thousands of e-books and e-zines in publication today.
Most are specialized in a particular segment of the web or interest. When you find an e-book/ezine that reaches the people that may be interested in your product or service. Contact them to see if they take outside articles. If they do,
that you may have written. Include information on your business and its web site If they publish your article, your name and web site will be listed. This is a great way of getting free advertising and traffic to your site.
Another way to get articles for your e-books is to find someone to write them for you. Much like the process above but in this case you are the one publishing the material. Use your web site, chat rooms,
Save thousands of dollars printing and postage by producing your newsletter on-line instead of printing it. Adobe Writer is a good program for your e-books and any email program can be used for e-zines.
We have several resources in our download area on e-book. One of the better programs for creating e-books is Deadeasy although not free it makes a great tool for creating e-books. If you would like more information on Deadeasy, click here.
Using Letterhead to market your web site
Every business uses paper to correspond with its customers, vendors and other businesses. Many small businesses and home based businesses today use the computer a and a word processor to generate this correspondence whether it be printed or electronic we all do.
So how can we use this correspondence to market our business? Simple, create a letterhead template and make it your default document when ever you create a business related correspondence.
In your letterhead template make sure you have your website address and you company slogan (if you have one) prominently displayed. I have even seem some letterhead lately that
simply has the website address listed and no physical address as many companies are Internet based or figure that you will have access to the Internet and can visit their site to look up the street address if needed.
This is actually a clever move, in that it get you to visit the site, which is what our marketing is trying to do to begin with.
Using Magazines to market your web site
Those articles that you wrote or had written for your business can also be sent to magazine and newspapers for publication. Each one that is printed is free advertisement for your business that last for years.
Just think how many issues are passed around from person to person before they end up in the trash. I saw several magazines at the Laundromat that were from 1996-1998 that people were still reading them
You can do a search on the web for publications in your area of expertise. Visit their web sites and find the editors email address. Be sure to find out the policy for submitting an article for publication and follow it.
Some editors don’t like it when the mail box is full of unsolicited articles that do not conform to their policies and will just trash the email instead of replying to you.