Defining MLM Marketing
As the name suggests,
MLM (Multi-Level-Marketing), basically involves selling a company’s product directly to the customer by way of networking. Traditional retail selling is left to the brick and mortor businesses.
MLM is executed through a multi-layered distributor system
where payments by the company are made to the distributors according to the distribution level they are in. Distributors are responsible for the business development and the revenue generation for the company.
Some products sold are those that are used daily.
Generally MLM is done by the companies that are offering products of regular use, such as, soaps, detergents, car wash, containers and cosmetics. This is not an exhaustive list, it’s merely a sample.
The convenience of shopping is another strong feature of MLM.
Generally, MLM supports online shopping and at times even people network makes the shopping process easy. The distributor goes to the customer’s house, workplace or wherever it’s convenient to both the seller and the buyer.
These key features of MLM include networking, flexible timing and convenience.
Networking is the backbone and the soul of MLM. Word of mouth and trust play major roles in the success of MLM. People known to the distributor trust him or her recommendations and try out the products.
If the products do have the impact on the customers, then these customers most often recommend these same products to other people they know. And so the snowball rolls.
There’s nothing quite like the flexibility of working for yourself.
A MLM distributor can work for as long as he or she wishes to. Therefore, the time, money and efforts to be invested in MLM is totally on your choice. You may pursue it full-time or part-time as suits you.
Along with the convenience of flexible timings,
MLM distributors generally work from home. They don’t have to show up in the office daily and they can work the hours that fit around other important things in their life.
Startup capital is usually very small as a MLM distributor. Therefore, you run little financial risk. But, do measure the risk-return ratio before venturing into any MLM business opportunity.
Is this a get rich quick business? NO. It takes a lot of time to grow in MLM. But, if you are determined to succeed there is nothing to stop you. Results will show.
Many are predicting this to be the #1 ‘Money Grabbing’ system for 2019!
And it’s perfect for any level… beginner or pro.
The objective of multi-level marketing
Finding Targeted MLM Leads
The objective of multi-level marketing (MLM) is to sell the product or service and to encourage the client to become an independent distributor,
who then sells the service or product as well. Leads are vital for any business to grow, and in order for the business owner to have the greatest success,
The leads must be curious enough in the business opportunity to have expressed an interest. The prospects that have expressed an interest in becoming distributors are known as Targeted MLM Leads.
To find targeted MLM leads,
business owners must first have ample knowledge of their target market. Are they self-starters? Do they have the commitment necessary to be part of a network? Business owners must also understand the product or service,
The company mission statement,
and its goals and objectives well enough to offer a good sales presentation. Delivering a presentation, however compelling, to someone that has not shown interest in the product, service, or business opportunity is a waste of time and resources.
Business owners can acquire targeted MLM leads from various sources.
The most convenient sources are the companies that compile and sell lead lists. The business owner, however, should be careful when choosing a lead list source, as some may be fraudulent.
Some targeted MLM leads are identified through telephone interviews or direct mail response. Business owners can also obtain targeted leads from promotional give-away programs that have high traffic.
Usually a person will fill out a simple survey to claim the promotional item, and the business owner can then use the survey to assess whether he or she will be a quality lead.