Do you need to protect your audio or video
Do you need to protect your audio or video streams from theft
Digital Rights Management (DRM) can protect your streaming files across the internet by
adding rules of usage to your files. With audio
and video files being added to websites
many owners are now concerned how those files
are being used by others that access them.
at how to protect their audio and/or video files. DRM is the most logical way to
do just that, an approach to protect your digital media with a usage rule(s).
DRM prevents illegal distribution of your content over the internet. Many viewers
are presently cutting and pasting, downloading files and using audio and video
files found on websites for their own usage, without concern over the copyright
notation on that website.
First, Determine If You Need DRM
If you are streaming
numerous audio and/or video files over the net that you need protection for, or a
few files being viewed by 1,000’s or l00’s of thousands of viewers then you need
to consider DRM. If you want to control how many hours or days someone can view
an on-demand file, or how many times they can download a file, or if they can
pass that file to friends, or copy it to a CD, or just copy and paste it to their
site then you need DRM. DRM can control all of these uses from your viewers.
Advantages of DRM
There are many advantages to the usage of DRM. At this point it
is usually a one-time start-up fee, and a monthly cost based on the number of
licenses you need at the time, which amounts in essence to pennies on the dollar
to use DRM on your files.
DRM is usually easy to apply as most DRM providers give
you a menu and step by step instructions of what you need to do to protect each
file, or numerous files you are using. There is also no loss of your profits from
piracy or resale of your audios or videos elsewhere. You usually do not have to
purchase any hardware nor software to take advantage of DRM providers.
After you have obtained a provider for your DRM service, you go to their user
area to attach DRM to your audio or video file. You usually select the type of
player you are using (e.g. Windows Media Player, Real Player et. al.) then
depending on the type of file, you select rules for those files. In other words,
if you are doing an on-demand file you can select the number of hours or days a
viewer has access to that file after selecting or purchasing it. If it was a
downloadable file you might select how many times it can be downloaded to their
computer, or if they can pass it on to others, or burn it on a CD.
All of these
types of options are available using DRM. After selecting your options an
encrypted code is then added to your file, which controls the ‘rules’ you have
chosen for the file. This package (your audio or video file and the encrypted
rule) are issued a license to unlock and use that file in the way that is
specified in the rule(s). DRM can be integrated with your payment processor if
you are charging for these audio or video streams, which means the viewer can’t
even access the license without payment first.
one of the top providers of DRM licensing. There is a list of Microsoft
partners that provide DRM. You can find them by doing a search on Microsoft for
‘DRM Partners with Microsoft’. If you are doing massive amounts of audio and
video over the internet, you may want to consider being a partner yourself and
applying to Microsoft for it.
Of course pricing is always a major thing to check
on, but remember the cheapest is not always the best provider. Check on longevity
of that provider, their setup fees, integration fees if you need integration with
a payment processor, and whether they are asking for a month-to-month contract or
yearly contract might be of concern to you. Other options might be that you need
geo-blocking for blocking out various areas of a country, or countries. Weigh all
your options and go from there.
Anyone needing to protect their audio or
video files should use Digital Rights Management. Find a good provider, and ask
for a demonstration of their setup to make sure you are pleased with what you are
going to work with. DRM will help to protect your digital streams from improper
usage and distribution around the world!
Copyright 2006 Cathy Linderman
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