This article is to talk about promoting ALL of your pages within your marketing campaign. See, most of us typically only promote the main page on our sites. Ex. www.yoursite.com. The truth is, your site is much more than just the 1st page right? Well,
Search Engine Marketing is crucial for all companies who want to succeed online. I’m sure at one point or another, you will hear how “Optimizing your site for search engines is crucial”. Of course, they aren’t fooling you, it is a crucial marketing tactic but,
what is also crucial is learning how to use different tools to boost your search engine placements once you’ve optimized your site for the web.
So let’s talk about the marketing tactics available to you and implement strategies on how to promote all your pages within them.
Link popularity has become a norm for most small companies to implement in their daily promoting activities. Here’s the problem, most companies that perform link exchanges daily fail to utilize it to their advantage.
For ex. Let’s say you perform approximately 10 link exchanges daily. For each one, you submitted your link “www.yoursite.com”. What you’ll want to start implementing is submitting 10 different links within your site.
Do you write articles to promote your site??? If you do, then you probably have created a “Resource Box” at the end of each article right??? Good, let’s change the resource box a little.
My site is host to 100’s of Marketing Articles and the 1 thing I notice time & time again is that each author (no disrespect to any of the wonderful authors) Typically only add the main page of their web site within their “resource box”.
Ok, let’s say you write articles about “Search Engine Marketing”. At the end of the article, add a link to a page on your site that talks about “Search Engine Marketing” or something similar.
Submitting your site to directories will give your site long lasting traffic. Not all directories will accept any link from your site besides the main page. This is ok though, there are literally 100’s of other directories that will allow you to submit any page you want.
I WOULD NOT RECOMMEND : Using anything other than your main page for directories like: OPD Open Project Directory or Yahoo.
So now you have 3 proven marketing strategies on how to improve your search engine placements for all of your pages instead of only your main page. Be creative with this and look for more strategies you can implement this tactic with.
One of the most popular questions I get when I speak about online marketing is how to drive more traffic to a web site. Eight different techniques for doing just that are outlined below. Save this article, and refer to it for additional ideas whenever you try to expand your online marketing campaigns:
Business Blogging. Start a blog for your business and update it on a regular basis. A business blog is an excellent tool to toot your own horn, let the world know about your new products, and tell your target customers why they should do business with you, rather than your competitor.
– Search Engine Optimization (or SEO). SEO is the process of modifying web page content and meta-information to improve the search engine ranking of the page. Successful search engine optimization will greatly increase the number of visitors that come to your web site since over 70% of people who are looking for products and services use search engines to locate them
This is another great way to drive traffic to your web site. When you write and publish your articles, other web site owners pick them up and publish them on their web sites, while giving you a link back to your web site.
Keep in touch with your clients and potential clients by sending out a newsletter on a regular basis. Every time you send out a newsletter, don’t forget to invite the subscribers to visit your web site.
Mention your web site address in your signature when networking online. Make sure that your web site is prominently displayed on the page, provided to you by every online networking service that you participate in, so that your fellow networkers can visit your web site.
Every time you send out an e-mail to one person, you have a chance to get an extra visitor for your web site. When you send an e-mail to a mailing list, you have a chance to spread the word to even more potential customers. All you need to do is to append a signature to every outgoing e-mail message. Make sure that the signature contains a powerful tagline that invites the readers to click on the link and visit your site
Here you can control exactly how many new visitors you want to get. There is a catch, though — you have to pay for every click to your web site. Make a budget and stick to it an make sure to monitor your account – those clicks add up fast.
An affiliate program is another way to drive traffic to your web site. Your affiliates are your commissions-only sales people who make money when they sell your products. They drive traffic to your web site in exchange for commissions on sales.
Today I have discussed eight different ways of driving traffic to your web site. Which techniques are you not using yet? Take one of the techniques and incorporate it into your marketing plan. You will get a whole new pool of web site visitors coming to your web site.
A few years back when this form of promotion was very popular, everyone was posting their one line ads on these types of sites for more traffic to their site and a better “link popularity”. It was soon realized that “FFA” sites don’t do either.
How can adding a small, one line ad accompanied by 100’s of others that isn’t related to each other benefit you???
Once you submit your one line classified ad, you automatically give the owners of the FFA sites to send you messages. At the same time, there are 1000’s of marketers who are gathering your e-mail to do the very same thing.
Honestly though, have you ever spent the time to visit a site from these lists?
Do you honestly want to ruin your e-mail just from posting one time??? I guarantee you that your inbox will be full within a matter of weeks.
On another note, Google is actively searching these FFA sites and penalizing them. They offer no use to visitors. Please do your business a favor, never list and FFA sites on your site, you might be subject to being penalized as well from Google.