January, 2019

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promotion Your Website

 

 

Importance of your website coming at good position in SERP!

 

Being an owner of a website is a matter of proud for most of us. A genuine question arises that what is the use of the website, if your website is not getting the visitors?

The question is fair enough. If no one (other than you and your near one) is coming to visit your website then that website is useless. Let me explain this line.

A website in general provides three type of things, one is Service, second is Information and the third is Product. Now in the first case if your website is providing any services then what is the use of that website if no one is coming to use that service?

Again in the case of an informational website if no one is going to read your informational articles then what is the use of that website? For the third type of website it is quite obvious that if no one is purchasing the product then that website is quite useless.

Other than these there are a financial issue too attached with the website. There are so many websites which provide a way to earn from your website, like Google Adsense, Widgetbucks etc. and there are so many websites which provide us the opportunity to earn cash from home,

 

 from your website, working part time from your home etc. etc.

 

Also we can earn money from becoming the affiliate of any good website.

 

Now if your website is attached with any of these earn money from your website offer then still you won’t be able to earn any thing if no visitors are coming to your website.

Otherwise if our website is an affiliate of a website then also we are not going to get any thing unless we can be able to sell there products from our website and unless our website is not getting visitors then how come we think about converting them into customer.

So ultimately, a visitor for a website is like having life in any human being. If a human being has no life then he is dead, in the same way if the website has no visitor then the website is also dead.

 

So, ultimately we all require visitors for our website.

 

Now a big question arises: How? How can we get visitors? There are so many ways. One way is to run PPC (pay per click) campaigns like Google Adwords. If we are having a good budget then we can utilize that budget by spending them on Adwords and by this way we can get visitors.

 

 

Search Engine Optimization a man sitting down with Laptop

Search Engine Optimization

 

Next way is to submit your website in directories.

 

There are so many web directories available in the net from where we can get visitors by submitting our website in the proper category. Now if some one reached to that website for a search for that particular category then there is a chance that he or she can visit our website.

Next way to get visitors is to write down some informative article and submit those in some good sites which accept articles written by others,like ezinearticles, goarticles, articledashboard etc.

 

These websites are commonly known for the visitors who really want to study good content,

 

so if they will like the article written by you then there is a higher probability that they will surely visit your website.

 

Here is one more way to get visitors for your website. You can submit the news related to your website to the social book marking sites and you are sure to get visitors from there. Is there any other way to get visitors?

Well there are so many ways but the most important and the simplest way of getting visitors is from Search Engines. Suppose if your website is providing information about car’s and some one comes to Google and searches Car Review and your website came at the very first page of the SERP,

then it is quite obvious that he will visit your website.

 

What if your website is coming at the very first page of all the searches related to your main keyword? Obviously your website will automatically get lots and lots of targeted traffic. Targeted in the sense since the people who are visiting your website were those only who were searching for that particular thing only.

So that’s all the importance of your website coming good at SERP. It is really not a small thing to reach to the top position for each and every keyword related to your industry,

 

it requires lots of time, and proper search engine optimization.

 


 


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WebSite Promotion For SEO

 

3 Way Linking – The New Link Popularity Building Strategy

 

computer monitor, tablet, laptop, and some writing on a green background

3-in-1 Website Promotion

 

 

There has been a lot of talk over the past few months, even more so with the latest Google update, about the value of linking.

What types of links are better, which types are still seen as value added to a website.

 

Well if the truth be told,

And the only people who can tell us are not saying anything. I am speaking of the engineers at Google and the other search engines,

the very people who are the one who determine the value of all linking.

According to some people at the various search engine optimization companies, reciprocal links are no longer being considered when determining link popularity for a website.

Just like so many of the other theories search engine optimization,

 

Outside of the engineering labs,

  Because  no one really knows for certain. I have read some of the reports that have been issued on this topic and these reports are far from conclusive,

offering little more than contradictory examples taken over several days of testing.

However from wait and see what happens next time what can we do? Rather than adopt a reactive position to this uncertainty

I feel that it would be far better to move forward and be proactive by changing my linking strategies.

As long as there is any kind of controversy regarding reciprocating links,

 

There really isn’t much point in relying on them to help build link popularity.

 

Personally, I still place a value in reciprocating links as a valid means of trading traffic and will continue to utilize them however,

as more and more misinformation gets spread over the Internet it will become increasingly more difficult to exchange links with quality sites.

What is a webmaster to do now that this style of linking seems to be on its way out? Simple – adapt or disappear off the search engine radar.

 

Well Google’s radar anyway.

For my consultation clients I am going to suggest that they be extremely selective on who they link with now. Spend more time evaluating the potential linking partners.

What if the site measure up to their standards of web development and the theme of the linking site matches their site in some manner then,

 

Go ahead and trade links.

Before they trade links with any site they should make sure that the partner site is placing their link on a page that has some “on topic”

content rather than a page that contains just random links.

  However  If possible only trade links with sites that employ some form of directory system so that all of the links contained on any given page share a similar theme.

Therefore   I will also be suggesting that they set up their own directory style system broken into categories and every page in each category should contain a topical block of text that ties all potential links together.

Setting up their own system like this will make linking with their site more desirable.Another strategy I will be advising my clients on is the use of 3 way links.

For those of you who do not know what three way links are here is a brief,

 

Simplistic description: Site A links to Site B, Site B links to Site C, Site C links to Site A.

Pretty straight forward eh? The process is pretty straight forward but the application often is not. The only way three way links work is when all the

parties involved are honest and are willing to maintain those links.

 

 

 

 

Recently I tested one of my sites and discovered that approximately 80% of the sites I traded links with were not honoring our agreement.

Now I fully expected that there would be some shiftless webmasters out there who would be less than trustworthy but,

 

I never expected the number to be so high.

Although reciprocating linking isn’t too difficult of a task it does require a certain amount of time and effort. To have some unscrupulous

webmaster cheat you out of your back link in your reciprocated deal is bad enough but to have one do that to your site in a 3 way link deal is even worse.

 Also  you see a 3 way linking deal requires slightly more effort due to the necessity of documenting all of the information regarding this agreement.

 

Web Site Promotion For SEO

 Therefore  you are going to go through all of that effort to set up a three way linking agreement you certainly do not want one of the

partners to sour the deal by dropping one of the links without notifying any of the other partners.

Besides  the extra work required to establish a successful 3 way linking agreement isn’t too difficult, it is all about record keeping.

After you have researched the two sites that you think would make good candidates for your three way link swap,

 

  Besides that you are going to need to contact them and invite them into the exchange.

More than likely you are going to have to lay out the plan and explain to them why a 3 way link deal is good and make sure that they understand that the only way it works is if everybody involved is open,

 

Honest and up front about everything.

 Part of the research for the 3 way trade you are going to want to make sure that all three sites are in some way related.

Not necessarily in direct competition with each other but connected in some way;

much like the way a restaurant site would be similar to a hotel site and the hotel site might be similar to a pub site.

Pretty simple really as a hotel can contain both a pub or a restaurant, it isn’t too much of a stretch to think that these 3 service based businesses could be related somehow.

Once you have the three sites picked that you would like to trade links with make sure you research them thoroughly. The things you want to be checking for are;

Page Rank ,,, IP,,,,Quality   Age of the sites,,,,Current link popularity

 

Page Rank

 

When checking Page Rank you are looking to make sure that everybody is of a similar PR. Don’t get greedy and automatically suggest that your site should be

linked from the site with the highest PR. In fact it might be a good idea to suggest that the higher PR site should link to the lowest PR site.

 

Doing this may make the deal seem a little sweeter.

 

IP

It would be best if all 3 sites were on different IP addresses. Sites that are all residing on the same IP may be misconstrued as being part of a link farm strategy. Why take the chance?

 

Quality

This one should be a no brainer. If the site isn’t of a quality that you would recommend to your friends or family to visit why would you want to risk the

credibility of your site by suggesting that other people go to it? Rule of thumb here on quality is this; if you wouldn’t bookmark the site for yourself, don’t link to it.

 

Age of the Sites

The age of the site is important because of the alleged age delay sandbox effect in Google’s algorithms. If the site is too new then you may

have to wait for the site to mature before any weight is given to the out going links from that site.

You should try to make sure that the sites you include in your 3 way linking are at least 1 year old or more.

No guarantees that sites over a year are going to be mature enough but at least the odds are better.

 

Current Link Popularity

First of all  the reason you will want to check out the current link popularity is more about the investigation into their linking history.

Do they currently trade links with sites that may be considered as being from a bad neighborhood.

Do they link to gambling, porn or FFA sites? If they do and they are not part of the gambling or porn world and your site isn’t either then DO NOT link to them.

Three ways linking in this manner revisits the days when linking was more natural. This type of linking will demonstrate to the

Search engines that you value your linking recommendations and therefore the search engines should value them as well.

  Firstly  If the search engines trust your site to make these recommendations then there is no way that the applied due diligence will get you in trouble with the search engines.

 

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Email Marketing Technology

 

writing on a black background

Email Marketing

 

 

Email Marketing

 

Technology with its advent has taken a toll even in the field of marketing at last. E-mail also known as electronic mail, is now turning out as an indispensable medium of marketing on internet.

Internet as whole has a wide marketing area because of the fact that it is spread whole and wide over the whole word. This makes it accessible to almost every country and eventually to the people in the country.

 For example   E-mails are very techno-savvy and more effective and fast. This is the reason that we can now see e-mails developing as an indispensable media of marketing.

Over the years people and corporate houses have started realizing the advantages of e-mail marketing. E-mail marketing carries a lot of advantages along with it. Some of the benefits are:

a) Speed:

This is the main factor as to why e-mail marketing is considered better and over the other Medias of marketing. E-mail marketing along with it brings the advantage of high speed.

E-mail marketing has a very high speed of information transfer.

It just takes a second for the person to transfer information from his working place to the internet worldwide, where everyone can view it worldwide.

 

email letter and target Bord on a white background

Email Marketing

 

b) Reach:

Most important another factor as to why e-mail marketing is considered a better option is because of the fact that it has a better reach to the people worldwide than the other medias of marketing.

  First of all   E-mail marketing knows no boundaries and this helps the people to continue or conduct their marketing work in larger scale.

 Because  the higher reach of e-mail marketing, attracts more people towards it and thereby assists the whole marketing process.

c) Inexpensive:

E-mail marketing is comparatively much and more cheap than that of the other medias of marketing. The people do not have to incur any special or extra cost to market their product or point of view.

Being inexpensive it suits the people and they thereby resort to e-mail marketing than the other Medias.

d) Effective:

 To conclude   E-mail marketing is very effective than the other medias of marketing. The reason being, that they are very techno-savvy, very fast and still pretty cost effective.

This whole package makes e-mail marketing very cheap and pretty attractive. This is the reason that e-mail marketing is pretty effective and thus more approachable.

e) Personalized marketing:

  To sum up   E-mail marketing avails the people the opportunity to avail and conduct personalized marketing. In this the people can send mails only to people whom they think that they would be interested in it.

In this the mails will only be forwarded to people on whom the concern is interested.Thus we see that why and how e-mail marketing has turned out to be an indispensable tool in marketing.

 


 

 

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What Is Branding

Branding is a marketing technique

What Is Branding

 

Why Brand?

Branding is a marketing technique that has the potential to elevate your business to the top. It involves helping your customers to form a recognizable association with you.

Link your business with a design, logo, slogan, and/or color and observe the positive results. Brands create a feeling of familiarity. If customers have seen your logo, insignia, or company name,

Branding creates memory

they are more likely to continue to select your product or service. Also, they are more apt to suggest them to others. Referrals through word of mouth can be an extremely powerful form of advertising.

A brand helps possible customers remember your business. People may know little about your philosophy or reputation. However, if they can recognize your brand, the chances are greater that they will do business with you.

Branding creates memory in the mind of the public. When the public remembers your brand and familiarizes themselves and others with it, they will come back.

Customers Know who you Are

Customers are more likely to remain devoted to your business and are apt to buy further products or services from you based on the brand of the initial product with which they had success.

People are willing to pay more for products or services that they highly regard. This means that customers are likely to pass up cheaper prices with competitors if your brand has made a positive impression on them.

If clients believe in your product, they will pay for it. When you have distinguished your business through branding, the marketing has the capability of becoming so profound, that little else is necessary.

Customers Identify  You

Developing your brand takes time and effort, but after it has been solidified, and after customers have had the chance to identify with it, your sales can increase naturally.

You won't have to spend as much time planning marketing strategies to attract the public.

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Signs -Ultimate Sales Tools

 

laptop phone coffee cup on a tanke

Vehicle advertising

 

Signs -Ultimate Sales Tools

 

A well-designed signage program can instantly and effectively communicate the style, professionalism and overall presence of your business, it conveys to people who you are, where you are and what you do.

Vehicle signs are one of the most cost-effective advertising tools available to maximize the potential of your business. With unique and effective design, your shop car becomes a moving billboard and connects with your customers in a way that no other advertising medium can.

It sends the message to potential customers that your company is expert and professional and is also established and reputable. Vehicle advertising is long lasting and works 365 days a year.

Exterior and interior signs are also important marketing assets in promoting your business and enhancing its representation.

How your directional and informational signs are presented and function together with attractive storefront or forecourt signage are important to a positive customer shopping experience which will in turn create more sales and leads.

Advertising banners and displays can be used to announce new products,

promote special events, advertise sales, generate excitement or attract and motivate customers.One of the initial things to do when choosing a sign company is to find one that specializes in the sort of sign you want.

Although the majority of companies will not refer to any specialty in their advertising, many will actually be mainly proficient at making a certain type of sign. You will often find faster turnaround and better pricing when working with such a company.

This may well be your best investment

Working with people who are on the whole informed about the details surrounding a given project can significantly impact the type of signs that are created. If you are not using your own designer, you may want to think about the completed projects of graphic designers working at the sign company.

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